JDNA Media Kit

2010 MEDIA FACTS

JOURNAL OF THE DERMATOLOGY NURSES’ ASSOCIATION®

STAFFDIRECTOR OF ADVERTISING SALES:Mark Harling

ADVERTISING SALES MANAGER:Paula GouldPhone: (570) 223-6640; Fax: (215-754-4921)[email protected]

PRODUCT ADVERTISING SALES:Sue Ryan, RNEastern Sales ManagerPhone: (800) 457-9076; Fax: (203) [email protected]

Susan SchmidtWestern Sales ManagerPhone: (866) 442-4190; Fax: (847) [email protected]

RECRUITMENT ADVERTISING SALES:Pat WendelkenNational Sales ManagerPhone: (847) 741-6002; Fax: (847) [email protected]

ADVERTISING COORDINATOR:Valerie McCarthyWolters Kluwer Health | Lippincott Williams & Wilkins323 Norristown Road, Suite 200, Ambler, PA 19002Phone: (215) 628-7796; Fax: (215) [email protected]

PUBLISHER:Kathleen PhelanWolters Kluwer Health | Lippincott Williams & Wilkins530 Walnut Street, Philadelphia, PA 19106-3621

EDITOR-IN-CHIEF: (INTERIM):Barbara Starr, MSN, ANP-C, GNP-C,Eileen Enny Leach, MPH, RN, Susan J. Tofte, RN, MS, FNP-C

JOURNAL OF THE DERMATOLOGY NURSES’ ASSOCIATION®

ISSUANCE:Frequency: Bimonthly

January/February, March/April, May/June, July/August, September/October,November/December

ESTABLISHED: 2009

ORGANIZATIONAL AFFILIATION:The Journal of the Dermatology Nurses' Association is the official journalof the Dermatology Nurses’ Association, developed in partnership withthe DNA to serve the needs of its members and other dermatologyprofessionals.

EDITORIAL FOCUS:JDNA publishes the latest news, research, and clinical content affectingthe field of dermatology nursing. Topics covered include cosmetics,medical dermatology, surgical dermatology, cutaneous oncology, andhealth care policy and advocacy. Continuing education articles/creditsare offered in each issue.

MARKET:DNA members, dermatology nurses and nurse practitioners, and othersaligned to the field of dermatology.

CIRCULATION: 4,313

Contact your Advertising Representative for more information on journalextras, stand-alone products, e-media programs and more.

Online advertising opportunities are available through NursingCenter.comand JDNAOnline.com. Advertising options include banner ads, sponsoredcontent, e-mail alerts, e-newsletter sponsorship and job posting packages.Contact your Advertising Representative for more information.

CLOSING DATES:

ReservationsIssue and Cancellations MaterialsJan/Feb 1/20/10 1/27/10Mar/Apr 3/22/10 3/29/10May/June 5/19/10 5/26/10July/Aug 7/21/10 7/28/10Sept/Oct 9/21/10 9/28/10Nov/Dec 11/17/10 11/24/10

BONUS DISTRIBUTION: Bonus distribution at key conferencesis planned for the following issues.

Jan/Feb Issue: DNAMeeting, American Academy of Dermatology,Nursing2010 Symposium, National Association of PediatricNurse Practitioners

Mar/Apr Issue: National Conference for Nurse Practitioners,American Academy of Nurse Practitioners, Infusion Nurses Society,Wound, Ostomy and Continence Nurses Society

May/Jun Issue: National Primary Care Nurse Practitioner Symposium

Jul/Aug Issue: ACNP National Clinical Conference, Clinical Symposiumon Advances in Skin & Wound Care, American Society of PlasticSurgical Nurses

Bonus distribution is subject to change.

PLACEMENT POLICY OF ADVERTISING:Interspersed and appears on covers

ACCEPTANCE OF ADVERTISING:Subject to approval of the Publisher and Editor

GENERAL INFORMATION ADVERTISING

2010 RATES & DATA

SPECIAL SALES OPPORTUNITIES

OFFICIAL JOURNAL OF THE DERMATOLOGY NURSES’ ASSOCIATION

JDNA

ONLINE ADVERTISING

B/W RATES:1X 3X 6X 12X 24x

Full page $1,765 $1,690 $1,605 $1,430 $1,3302/3 page $1,415 $1,350 $1,160 $1,145 $1,0651/2 page $1,235 $1,185 $1,125 $1,000 $ 9301/3 page $ 870 $ 835 $ 790 $ 705 $ 6501/4 page $ 665 $ 640 $ 610 $ 540 $ 500

COLOR: Premium over earned B&W page ratesStandard 2nd color: $425 Matched: $530 Three/Four: $1,575

PREFERRED POSITIONS: Premium over earned B/W rateCover 2: 25% Cover 3: 25% Cover 4: 50% Opposite TOC: 25%

BLEED: No charge

AGENCY COMMISSION: 15% of gross

CORPORATE RATE PROGRAM: LWW is pleased to offer a corporatediscount for 2010 that is based on prior spending level. Discount structuresand spending levels are as follows:

Prior Year Spending Level Discount$500,000 1.0%$750,000 1.5%$1,000,000 2.0%$1,250,000 3.0%$1,500,000 4.0%$2,000,000 5.5%$2,500,000* 7.0%

* An additional 0.25% discount will be offered for each additional $250,000achieved past the 2.5 million dollar mark.

JOURNAL TRIM SIZE: 7-3/4" x 10-3/4"

AD SIZE (w x h) Non-Bleed BleedFull Page 6-7/8" x 9-7/8" 8" x 11"2/3 Page (Vertical) 4-1/2" x 9-7/8"1/2 Page (Vertical) 3-3/8" x 9-7/8" 4" x 11"1/2 Page (Horizontal) 6-7/8" x 4-7/8" 8" x 5-1/2"1/3 Page (Vertical) 2-1/4" x 9-7/8"1/3 Page (Horizontal) 4-1/2" x 4-7/8"1/4 Page 3-3/8" x 4-7/8"Spread (Live Area) 15" x 9-7/8" 15-3/4" x 11"1/2 Page Horizontal Spread 15" x 4-7/8" 15-3/4" x 5-1/2"Maximum safety allowance for live matter: 1/2" from trim

MATERIALS SUBMISSION:Digital ads required. Press-ready PDFs preferred. When sending in thisformat, please embed all fonts and subset at 100%. CDs accepted on acase-by-case basis, please contact your Advertising Coordinator to confirm.

— Ad materials submitted for 4C must be saved as CMYK. PMS andRGB colors will be converted to CMYK.

— All materials must include advertiser name, publication, and issue.Also include contact name and telephone number, filename, andhard copy proof.

— Submit electronically (FTP or E-mail acceptable / E-mailed filesshould be no larger than 5MB), Mac or PC format. Files must bePDF (preferred), TIFF, or EPS format, high resolution at a minimumof 300dpi. Indicate application(s) used, provide a list of fonts, and alsosupply on disk all screen and printer fonts.

PROOFS:Required for all methods of ad submission (including e-mail). Supply aprinter quality color proof that matches the supplied digital ad at 100% size.Standard Web Offset Printing (SWOP) Press proof or SWOP Off-PressProof (Kodak Approval or equivalent) is required for color guidance onpress. If a color proof is not supplied, LWW will print to SWOP standards.LWW assumes no responsibility for final printing of the ad in the eventthat a printer quality color proof is not provided.

HALFTONE: 133-150 line screen

TYPE OF BINDING: Perfect

MAILING ADDRESS:Insertion orders and printing materials to:

Valerie McCarthyWolters Kluwer Health | Lippincott Williams & WilkinsJDNA (Month)323 Norristown Road, Suite 200Ambler, PA 19002Phone: (215) 628-7796; Fax: (215) 754-4921E-mail: [email protected]

AVAILABILITY:Two to twelve pages. All inserts including BRCs and gatefolds must beapproved in advance.

ACCEPTANCE:AMP insert guidelines. Sample of insert must be submitted at AdvertisingDepartment for approval.

RATES:Two-page insert: 2 times earned b/w page rate.Four-page insert: 4 times earned b/w page rate.Larger units, gatefolds, BRCs: consult Sales Representative.

INSERT REQUIREMENTS:All inserts are to be supplied untrimmed, folded (except single leaves),and ready for binding. Consult Advertising Coordinator for insert sizeand quantity.

BUSINESS REPLY CARD REQUIREMENTS:A business reply card will be accepted when run in conjunction withan advertisement of at least 1 page. Please check with the AdvertisingCoordinator for minimum and maximum sizes, paper stock, andbinding requirements.

INSERT SHIPPING INSTRUCTIONS:Carton packing preferred. Publication, quantity and date must beclearly indicated.

DISPOSITION OF INSERTS/SAMPLES:Material will be held for one year from date of insertion and thendestroyed unless specifically instructed otherwise.

SEND INSERTS TO:Consult your Advertising Coordinator.

MECHANICAL REQUIREMENTS

INSERTS

2010 ADVERTISING RATES

ABOUT DNADNA is a professional nursing organization comprised of a diverse group of individuals committed to qualitycare through sharing knowledge and expertise. Its core purpose is to promote excellence in dermatologiccare. The association’s origins date back to 1978, when an informal meeting was held to discuss concernsand questions and to seek avenues for further dermatologic nursing education. The first educationalprogram was held in 1980, the first official annual convention in 1982, and the first elected officers wereinstalled in 1983. Since then, the DNA has grown to 3,000 members with 26 local chapters.

Professional Status42% RN16% LPN/LVN16% NP22% Medical Assistant4% Other

Practice Setting57% Physician’s Practice28% Outpatient Clinic5% Derm Surgery Unit2% Inpatient Unit2% Phototherapy Unit6% Other

Clinical Specialty57% General Practice16% Cosmetic Dermatology15% Acne3% Cultaneous Malignancis3% Psoriasis2% Pediatrics1% Wound Healing6% Other

Source: May 2009 DNA membership profile based on membership applications. Total membership of 2,997.

2010 READER PROFILE

Position36% Staff Nurse18% Medical Assistant16% Nurse Practitioner8% Head Nurse8% Supervisor/Coordinator4% Clinical Specialist3% Administrator2% Research Nurse5% Other

Years in Dermatology21% Less than 319% 3–521% 6–915% 10–1410% 15–1912% 20+

Level of Education25% Associate Degree21% Nursing Diploma21% Bachelor Degree19% Master’s Degree1% Doctorate13% Other