JC Arriola Professional Bio

JUAN CARLOS ARRIOLAVP MARKETING/CMO PROFESSIONAL BIO

Copyright©mmxvi juan carlos arriola, prc. All rights reserved

THE ART OF TRANSFORMING YOUR COMPARATIVE DIFFERENCES, INTO COMPETITIVE ADVANTAGES

MARKETING AS I KNOW IT:

“EL HOMBRE ES ÉL Y SUS CIRCUNSTANCIAS” JOSÉ DE ORTEGA Y GASSET

DO YOU BELIEVE THAT YOUR CMO’S ULTIMATE GOAL IS TO CREATE THE MOST ADVANTAGEOUS MARKET CONDITIONS FOR YOUR COMPANY FOR IT TO SELL BETTER AND SELL MORE?

DO YOU BELIEVE THAT REGARDLESS

OF HOW WELL YOU’VE ALREADY DONE, THE BEST

DAYS ARE AHEAD OF YOU?

IF YOU BELIEVE THAT YOUR STRATEGIC GOALS SHOULD BE TAILORED TO MIRROR INTO YOUR MARKET,

Then, I believe I am the man for the job!

THE FORMULA FOR SUCCESS

DURING THE PAST TWO DECADES I’VE LEARNED TO SUCCESSFULLY DO THREE THINGS:

▸ Listen to the customer

▸ Analyze ourselves from his point of view

▸ Transform our most highly perceived attributes into our brand’s promise

MULTIDIMENSIONAL LEADERSHIP

AS A MANAGER

▸ Experience: 16 years

▸ Corporate Growth: From a single man dream to a multi hundred collaborator operation

▸ Collaborative Negotiator: Built, bought or integrated 17 local teams of top national experts

▸ P&L Responsibility: Had to make payroll for 16 years. Need I say more?

AS A MARKETER

▸ Experience: 22 years

▸ Strong Brand and Institutional Identity: In a crowded world, Latinvisa was clearly known as the “only visa you need to do business in Latin America”.

▸ Keen Marketing Planner: Researched, designed and launched hundreds of Strategic Marketing plans for clients of multiple industries.

AS A STRATEGIC ANALYST & PLANNER

▸ Experience: 24 years

▸ 150+ Strategic Plans: National, brand, product, new product or relaunch studies

▸ 150+ tactical monitoring systems: designed, developed and implemented

▸ Developed market forecasting software with proprietary statistical processes.

THE RESEARCHER

▸ Experience: 23 years

▸ Projects: 5,000+ qualitative, quantitative and syndicated research projects

▸ Moderations: 3,500+ focus group, 10,000, IDI’s and 150+

▸ Complex Studies: Thousands of multinational, multilingual, cross-team, multi currency, multicultural, multi-idiosyncrasy, multi methodology studies.

THE ACADEMIC

▸ Economist with an

▸ MBA is Strategic Planning

▸ Political Scientist with an

▸ MA in Social Sciences

▸ Professional Researcher Certification Qualitative Research Company Level (PRC) by the Market Research Association

“I LISTEN, THEN I THINK. I THINK, THEN I LEAD. I LEAD THEN WE CREATE. WE CREATE, THEN WE SUCCEED!”

Finally, as a leader

I’LL BE HONORED TO TALK TO YOU

Phone: (305) 423-9495 Email: [email protected] Miami, FL