Case Study: JBL Challenge JBL, a company that designs and builds consumer audio equipment, wanted to drive incremental, cost-efficient sales from customers who had visited their site, but not yet converted. Solution By setting up a dynamic ads program, working with Twitter and StitcherAds, JBL served personalized ads to potential customers based on the products that people viewed on their site. “With dynamic ads, we’ve been able to reach highly targeted customers with personalized creatives across mobile and web. With our campaigns running on both Twitter and the Twitter Audience Platform, we can also show messages to these customers in the critical time period right after they express interest in a product on our site. As a result, we’ve been able to convert more customers in our funnel, drive incremental sales, and deliver a return on ad spend of over 3.4 to 1.” Dave Spinato Global Director of Digital, Harman 3.4 : 1 return on ad spend (ROAS) over the course of the campaign Results vv Tweet 27 RETWEETS 73 LIKES Promoted JBL @JBLaudio JBL XTREME BLUETOOTH SPEAKERS jbl.com
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Case Study: JBLChallengeJBL, a company that designs and builds consumer audio equipment, wanted to drive incremental, cost-efficient sales from customers who had visited their site, but not yet converted.
SolutionBy setting up a dynamic ads program, working with Twitter and StitcherAds, JBL served personalized ads to potential customers based on the products that people viewed on their site.
“With dynamic ads, we’ve been able to reach highly targeted customers with personalized creatives across mobile and web. With our campaigns running on both Twitter and the Twitter Audience Platform, we can also show messages to these customers in the critical time period right after they express interest in a product on our site. As a result, we’ve been able to convert more customers in our funnel, drive incremental sales, and deliver a return on ad spend of over 3.4 to 1.”
Dave Spinato Global Director of Digital, Harman
3.4 : 1 return on ad spend (ROAS) over
the course of the campaign
Results
vv
Home Notificati Messag MeMoment
Tweet
27 RETWEETS 73 LIKES
Promoted
JBL@JBLaudio
JBL XTREME BLUETOOTH SPEAKERS jbl.com JBL XTREME BLUETOOTH SPEAKERS jbl.com
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