Jayanth K - Telecom Profile Overview

Telecom Industry Experience & Profile Summary of Jayanth K

Contents

• Career Overview

• Appendix

6 mn

390 mn

261 mn

165 mn

99 mn

52 mn 34 mn

13 mn

Mar 2002 Mar 2005 Mar 2006 Mar 2007 Mar 2008 Mar 2009Mar 2003 Mar 2004

Core Network Deployment & Mobile

Handset Testing

Technical Account Mgmt

Go-To-Market & Product Management

Strategy Consulting

Telecom Industry Experience

CAGR 80%

I have worked in various business functions during the exponential growth phase of the Indian wireless telecom industry

Indian Mobile Subscriber Growth (’02 – ’09)

& Corresponding Industry Experience

Indian Mobile Subscriber Growth (’02 – ’09)

& Corresponding Industry Experience

Carrier Mobile Handset OEMs Consultancy

Strategy Product Management Technology

Core / RadioNetwork

Mobile Handsets

Mobile VAS

Organization Designation Period

BDA Connect Pvt. Ltd

Senior Management Consultant

Present – Nov ‘08

Nokia India Pvt. Ltd

Product Manager

Oct ’08 – Mar ‘08

Motorola India Pvt. Ltd

Senior Product Marketing Specialist

Mar ’08 – Aug ‘05

Kyocera India Pvt. Ltd Engineer

Aug ’05 – Aug ‘04

Tata Teleservices

Pvt. LtdSenior Engineer

Aug ’04 – Apr ‘02

Working with different MNCs in various capacities across the telecom value chain

Telecom Value Chain & Key Functions MappingTelecom Value Chain & Key Functions Mapping Role & Period served in the OrganizationRole & Period served in the Organization

Organic/Inorganic market entry strategy for a mobile VAS provider Organic/Inorganic market entry strategy for a mobile VAS provider

Developed growth strategy for increasing the share of a Mobile VAS company in India

Developed growth strategy for increasing the share of a Mobile VAS company in India

Built a disruptive model for advertising supported mobile telecom servicesBuilt a disruptive model for advertising supported mobile telecom services

Collation of industry intelligence and providing inputs for formulation of long term strategy

Collation of industry intelligence and providing inputs for formulation of long term strategy

Evaluation of competitors’ strategies and business models across various segmentsEvaluation of competitors’ strategies and business models across various segments

Mobile devices positioning based on consumer segmentation, device feature set & ASP

Mobile devices positioning based on consumer segmentation, device feature set & ASP

Manage products forecast matrix based on the TAM analysis & Motorola’s share & GM targets

Manage products forecast matrix based on the TAM analysis & Motorola’s share & GM targets

Market EntryMarket Entry

Business IntelligenceBusiness Intelligence

Product Positioning StrategiesProduct Positioning Strategies

Product Portfolio & New Product Development

Product Portfolio & New Product Development

Business StrategyBusiness Strategy

Operational Strategy

Operational Strategy

Jayanth’s Strategy Expertise

Jayanth’s Strategy Expertise

Identification of key product opportunities for the Indian market supported by business cases

Identification of key product opportunities for the Indian market supported by business cases

Market GrowthMarket Growth

Go-To-Market PlanningGo-To-Market Planning

Mobile handsets launch & lifecycle planning Mobile handsets launch & lifecycle planning

My strategy acumen combines several elements of business & operational strategy, which is a result of my management consulting and telecom operations experience

18

7

1410

Kyocera Motorola Nokia

Number of Mobile Handsets LaunchedNumber of Mobile Handsets Launched

GSM Devices CDMA Devices

Share of Mobile Device Type LaunchedShare of Mobile Device Type Launched

Multimedia Devices17%

Smartphones9%

Stylish Devices26%

Feature Phones 23%

Mass Market Devices 25%

Responsibilities Description

New Product Development

• Provide market voice to device R&D and global portfolio planning teams

• Responsible for supporting features definition, product development and general roadmap alignment

Product Marketing

• Extend active support to the sales and marketing teams during product launches

• Impart product training to internal customers, carrier customers, business partners and FOS

Program Management

• Prioritizing CRs and final software & hardware approvals

• Extend technical, administrative and logistics support to pre and post sales teams for the India GSM & CDMA products

Competitive Analysis

• Conceptualized and spearheaded the development of competitive analysis matrix for Motorola, India

• Use market visits and third party sources for sourcing and maintaining competitive intelligence

I’ve also gained significant experience in key Product Management & Go-To-Market activities launching diverse GSM & CDMA devices in both consumer & enterprise markets

N = 49

Deploying the HLR & CDMA Mobile Handset Testing during the initial part of the career has helped me gain functional knowledge of both Radio and Core network elements

Responsibilities Description

Mobile Handset Testing

• Conducting the lab and field test of CDMA mobiles and FWTs of different makes as per the standards

• Mobile handsets testing conducted in System Determination, Call Processing, SMS & Data

• Perform minimum performance standard tests on mobile stations in conformance with IS-98D

• Performing CDG stage 3 testing for CDMA 2000 mobile handsets and FWTs

HLR Implementation & Maintenance

• Deployment and maintenance of Ericsson CDMA HLR/AuC across TTSL network & integration of Lucent, Ericsson & Motorola MSCs

• Troubleshooting network related issues including Registration, Roaming, C-Number Analysis and Location Update

• Configuration of WIN profiles, LIA Ids, OCA tables, Procedure Codes and MDN/MIN ranges on the HLR

• Implemented A-Key and supported 10-digit numbering plan migration across TTSL network

CDMA Cellular Network ArchitectureCDMA Cellular Network Architecture

BSC, PCFBSC, PCF

IN/BillingIN/Billing

PDSN & AAA

PDSN & AAA

MMSCMMSC

SMSCSMSC

HLR/AuCHLR/AuC

PSTNPSTN

PLMNPLMN

MSC/VLRMSC/VLR

InternetInternet

MSBTS

MS

BTS

Radio NetworkRadio Network Core NetworkCore Network

Hands-on experience

Active contribution to the growth of

organization and the industry

Active contribution to the growth of

organization and the industry

Core N/w & Mobile Testing

Telecom Industry Learning Curve Functional Role Key Learning's

Strategy Consulting

• Strategic framework development

• Demand and supply side analysis

• Market projections and modeling

Product Management & Go-To-Market

• Product launch and lifecycle planning

• Retail distribution network functioning

• Consumer marketing & its myriad elements

• Importance of consumer segmentation

• Integration of VAS services to strengthen the product proposition

Technical Account

Management

• Nuances of catering to enterprise customers

• Client negotiation maneuvers

• Product development cycle

• Feature set prioritization

Core Network & Mobile Testing

• Core and Radio network elements functions

• Different call flow scenarios

• CDMA air interface protocols

• Network deployment and maintenance

An ardent believer in experiential learning, I’ve maintained a steep learning curve of telecom industry, its businesses & practices through experience during various business cycles

Technical Account Mgmt

Product Management & Go-

To-Market

Strategy Consulting

Contents

• Career Overview – Skill sets & Experience

• Appendix

– Detailed Company wise Profile

– Education, Personal & Contact Details

– Acronyms

Senior Management Consultant at BDA Connect Pvt. Ltd Current – Nov ‘08

This profile involves leading consulting teams on a variety of projects across a diverse set of industries including Telecom, Media and Technology

• Telecom Strategy Consulting

– Successfully led strategy consulting projects on

Developing growth strategy for increasing the share of a Mobile VAS company in India

Building a disruptive model for advertising supported mobile telecom services for an MVNO

Analysis and validation on per site economics and total cost of ownership for an SDR based solution company

Profiling and analysis of international telecom carriers in India for a leading Japanese carrier

– Identify, analyze, and summarize existing industry research, academic work, industry practices and trends, related to the clients’ areas of interest to help them make very high level strategic decisions in the areas of

Market entry

Business growth

Product offerings

Customer profiling

Investment advisory

Mergers & acquisitions

– Work in team to synthesize research, interviews, and findings into cogent analysis and output, in both presentation and document format, which is relevant and actionable by clients

– Active participation in and contribution to team discussions on problem solving, brainstorming, effective approaches to deal with project-specific issues, etc

Product Manager at Nokia India Pvt. Ltd Oct ‘08 – Mar ‘08

This profile involved leading and managing all aspects of Product Management activities for Nokia Mobile Devices and Ovi Services in India across a category of devices

• Category Management

– Drive planning and execution of Launch and Lifecycle plans that are actively integrated with GTM programs

– Owner of the most vibrant and dynamic “Live” category of devices comprising ‘XpressMusic’ & ‘Supernova’ sub-brands, targeted for youth

– Key member of the India Ovi Services strategy team – Services rollout plan, integration with devices, partnering with 3rd party developers, channel rollout and monetization of Ovi services for India.

– Contribute and participate in category management activities: providing market voice to device R&D and category plans, execution of the local offering as defined by categories, Software & Services and Product Management

– Responsible for generating and increasing business of Live category devices by innovative product marketing

Senior Product Marketing Specialist at Motorola India Pvt. Ltd Mar ‘08 – Aug ‘05

This profile involved end-to-end ownership of Motorola, India GSM and CDMA mobile devices roadmap from feature set definition & services integration to launch management working with both internal and external customers

• Product Strategy and Portfolio Management

– Manage the products forecast matrix based on the TAM analysis and Motorola’s market share and gross margin targets

– Responsible for supporting features definition, product development, general roadmap alignment

– Expertise in devising product positioning strategies

– Identification of key product opportunities for the Indian market supported by business case analysis

– Use market visits and third party sources for sourcing and maintaining competitive intelligence

• New Product Introduction and Product Marketing

– Orchestrated the launch of various GSM & CDMA mobile products across various tiers

– Devised the carrier product strategy for Motorola, India

– Conceptualized and spearheaded the development of competitive analysis matrix for Motorola, India

– Extend active support to the sales and marketing teams during product launches

– Authorize all the product related data for all forms of marketing communication

– Impart product training to internal customers, carrier customers, business partners and FOS

– Source specific VAS content for Motorola phones from third party application developers and content aggregators

Awards and Achievements

– Was awarded “Bravo!” in Jan 2007 for exceptional contribution in Motorola’s 9x growth in 2006

– Integral member of the team that won “Best Support Team in HGM” award for 2006

– Built a strong portfolio of 12 CDMA products for India in short span of one year

Engineer at Kyocera Wireless (India) Pvt. Ltd Aug ‘05 – Aug ‘04

This profile involved understanding the CDMA carrier’s network, providing support to carriers and interfacing with the engineering teams to meet carrier’s handset requirements

• Technical Account Management – APAC & ANZ

– Single point technical contact of Kyocera Wireless Ltd for the various APAC and ANZ CDMA carriers Extend technical support to 12 carriers on 10 products

– Taking quick decisions on technical, commercial and support matters, for better customer relationship

– Preside at Change Control Board (CCB) meetings to prioritize the CRs and make a software release plan upon consultation with development and testing teams

– Work on scoping new features to be implemented in future handsets

– Provide support to Sales and Customer Care Office teams across the APAC region

– Train the KWI internal teams on CDMA network architecture and various call flows and external CDMA carriers’ engineer teams on Kyocera proprietary tools

Awards and Achievements

– Successfully launched 4 Kyocera handsets with Reliance Infocomm. These were the first Kyocera phones to be launched by Reliance

Senior Engineer at TATA Teleservices Pvt. Ltd Apr ‘02 – Aug ‘04

• Network Management System – Installation & Maintenance of Ericsson HLR/AC

– Centralized one point contact for HLR/AC to all the Circle Network teams in troubleshooting various network related issues viz: Registration, Roaming, C-Number Analysis and Location Update of CDMA subscribers

– Configuration of WIN profiles, LIA Ids, OCA tables, Procedure Codes and MDN/MIN ranges on the HLR.

– Monitoring the Telorb & SS7 status, Active/Standby status, Alarms status, Routers’ health status and E1 links status of both the primary and secondary HLR/AC nodes

– Played a key role in implementing the Authentication Key (A-Key) feature all across the TTSL network

– Extended support for the 10-digit Numbering Plan change of all the TATA Indicom CDMA mobiles across India

• CDMA Mobile Handsets and Fixed Wireless Terminals Testing

– Performing CDG stage 3 testing for CDMA 2000 mobile handsets and fixed wireless terminals

– Performing minimum performance standard tests on mobile stations in conformance with IS-98D

– Coordinate with various CDMA handsets and fixed wireless terminal vendors for bug fixing and software revisions

– Extensive experience in testing System Determination, Call Processing, SMS and Data

• Project Management of Village Pay Telephony

– Surveyed, Planned, Managed and Recommended various project base on best technology (VSAT/GSM/CDMA) for the Village Pay Telephone Network

– Orchestrated the implementation of Over The Air updation of tariff for GSM VPTs

– Planned the allocation of switch resources for VSAT VPTs based on the traffic congestion

– Involved in the vendor evaluation and contract finalization for O&M of VPT network

Awards and Achievements

– Received the prestigious Town Hall Recognition by CEO, TTSL for efficiently driving the VPT project as a result of which TTSL emerged as the first private basic service operator in India to surpass the 1000 VPT mark.

– Was awarded the “Best Incoming Employee” of Network function for the year 2002.

Contents

• Career Overview – Skill sets & Experience

• Appendix

– Detailed Company wise Profile

– Education, Personal & Contact Details

– Acronyms

Education

Bachelor of Engineering

Instrumentation and Electronics

B.M.S College of Engineering, Bangalore University 1996-2000

Personal Details

Date of Birth : 14th August 1979

Languages : English, Hindi, Telugu and Kannada

Marital Status : Married

Passport Holder : Yes

Contact Details

E-Mail ID : [email protected]

Mobile Number : +91-98730 94602

Postal Address : H.No: 148, 2nd Floor,

Shakti Vihar,

Pitampura,

New Delhi - 110034

INDIA

Education, Personal & Contact Details

Contents

• Career Overview – Skill sets & Experience

• Appendix

– Detailed Company wise Profile

– Education, Personal & Contact Details

– Acronyms

Acronyms

Abbreviation Expansion

A-Key Authentication Key

AAAAuthentication, Authorization & Accounting

AuC Authentication Center

ASP Average Selling Price

BSC Base Station Controller

BTS Base Transceiver Station

CDMA Code Division Multiple Access

CDG CDMA Development Group

FOS Feet On Street

FWT Fixed Wireless Terminal

GM Gross Margin

GSM Global Solutions for Mobile

HLR Home Location Register

IN Intelligent Network

LIA Location Identification Area

Abbreviation Expansion

MMSC Multimedia Messaging Service Center

MNC Multi-National Company

MS Mobile Station

MSC Mobile Switching Center

OCA Origin for C-Number Analysis

PCF Packet Control Function

PDSN Packet Data Serving Node

PLMN Public Land Mobile Network

PSTN Public Switched Telephone Network

R&D Research & Development

SMS Short Message Service

SMSC Short Message Service Center

TTSL TATA Teleservices Limited

VAS Value Added Services

VLR Visitor Location Register

WIN Wireless IN