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Classic Brand Management 1
11

Jay Turner Portfolio - Nabisco

Jun 29, 2015

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jaywturner14

Consumer Brand Marketing, Packaging, Digital, Website, Advertising, Promotions, P&L Management, NPD, A&P, Brand Equity, PR, Events, Strategy,
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Page 1: Jay Turner Portfolio - Nabisco

Classic Brand Management

1

Page 2: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Old Packaging2

Page 3: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

New Packaging3

Page 4: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

4

Integrated Marketing Strategy

Page 5: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

FSI Coupon + Gift Offer5

Page 6: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Gift Offer 6

Page 7: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Inside Packaging Gift Offer 7

Page 8: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Shelf Talker Coupon + Gift Offer 8

Page 9: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Website + Interactive Game9

Page 10: Jay Turner Portfolio - Nabisco

CREAM OF WHEAT

Buy One, Get One Promo

10

Page 11: Jay Turner Portfolio - Nabisco

PARKAY MARGARINE

New Business Opportunity Analysis11