Jul 08, 2015
The Nuts & Bolts Javelin was founded on February 1st, 1998 Headquarters: St. Louis
» Satellite offices: Boston, Chicago, Dallas, Los Angeles, Miami, New York and San Francisco
» The managing partners have a combined 70 years of experience and tens of thousands of events
» Every year we employ thousands of people on behalf of our clients
Own the Moment TM
With each consumer interaction, we have a moment – the moment where we connect and deliver the brand experience. In that moment we seek success in these three areas:
» Maximize: It must shape the onlineconversation as one of its key objectives
» Multiply: It must directly impact a variety of revenue streams
» Monetize: It must accelerate the sales process
Whatever Your Objectives … We have the ideas, the experience and
execution to deliver against them We develop, create and execute the following:
» Account Specific andIn-Account Events
» Sampling, Trial Programs» Street Team Activations» Youth Marketing» Publicity Stunts» Mobile/Custom
Vehicle Marketing» Corporate Hospitality
and Special Events» Mall Tours» Customer Retention» Influencer Marketing» Retail-tainment
From Concept to Completion … our services include:
» Strategic thinking» Concept development» Creative design, production and fabrication» End-to-end logistics management» Location scouting and services» Field staffing, training and management» D.O.T. compliance management» ROI analysis» Green program development and execution» Social P.R. and WOM initiative building» Digital platform and CRM program integration
What You See is What You Get We believe in quality execution
» Realistic concept development » We walk our talk – developing ideas we know will work and
can be executed from concept to completion
Training is Critical We conduct extensive training programs Event staffers are immersed in the brand, the objectives and
their role within each event We turn our staff into “inter-actors” – interactive evangelists
who embody, as well as represent, your brand
We are Ready! Our client roster has included cable networks,
consumer packaged goods, publishing, service industries, and pharmaceutical companies
We have logged an incredible tens of thousands of event days
We have overseen thousands of events in malls We’ve generated over thousands of millions of gross
impressions for our clients The team that has done it all is intact and ready to rock
Six Principles of Success Clarity of objectives Break down psychological barriers/resistance to brand message Provide frictionless delivery of message Establish metrics for ROI Infuse with brand DNA Foster brand evangelism
Collapsing the Sales Funnel This is a traditional advertising and marketing consumer sales funnel
Awareness TrialConsideration Desire ActionPurchase
ConversionLoyalty
The one-on-one, face-to-face style of event marketing is proven to collapse the traditional model into only 3 steps. We accelerate the target through the sales cycle by reducing friction and speeding up the process, resulting in less consumer fall off.
Collapsing the Sales Funnel
Awareness
Trial
Consideration
Desire
ActionPurchase
ConversionLoyalty
Brand Surfing
Animal Planet Expo Animal Planet Expo, a Javelin production since 2003, is an annual large-scale tour supporting public affairs
efforts, affiliate ad sales and broadband and HD sales 12-20 markets Up to 40,000 visitors per market Brings branded excitement to consumers including the HD Dome, which delivers a full hi-def
experience of critically acclaimed shows like Planet Earth Celebrities from Animal Planet shows make special appearance, including Terri and Bindi Irwin,
Mario Lopez of Pet Star and Jeff Corwin of The Jeff Corwin Experience Sponsors provide opportunities for families to enjoy main stage entertainment such as live animal
shows, while a giant mobile video truck provides a great view for everyone at the event The Discovery Kids' Endurance Challenge provides even more fun and entertainment for
fans of this hit show
Grey Goose – Grey Goose Lounge As part of a highly integrated marketing program, Javelin partners with GREY GOOSE Vodka
to bring the spirit to major influencers and trend-setters to approximately 600 events per year, in North America and the Caribbean
Javelin executes the GREY GOOSE LOUNGE at large-scale events such as The Grammy Awards, The Golden Globes, as well as PGA/celebrity golf tournaments like Tiger Jam and Tavistock Cup to create an elite experience for discerning consumers
GREY GOOSE spokes models add to the exclusive environment where consumers mingle and enjoy a variety of specialty martinis and refreshing signature cocktails made with GREY GOOSE Vodka Original, L’Orange, Le Citron, and La Poire
Teen PEOPLE - Rock n’ Shop For five consecutive years, Javelin took Teen People’s Rock ‘n Shop to teens across America,
bringing to life the essential elements of the magazine—music, pop culture and fashion The mall tour featured concerts, contests, makeovers, fashion shows, celebrity meet
and greets and more Star sightings included Paula Abdul, Jesse McCartney and the cast members from
Summerland, Everwood and American Dreams; musical performers included B5, Brie Larson and Ciara
More than 44,000 teens interacted with the brand, and one lucky teen won a karaokecontest where the prize was a studio recording session and a meeting with a record label executive
We appreciate getting to share these moments with you!
Brad CarstenSr. Partner
[email protected] (314) 361-1450 x103
F (314) 361-1451M (314)-409-8079
Tammy DerriganDir. of New Business Dev.
[email protected] (314) 361-1450 x117
F (314) 361-1451M (314)-518-4347
www.javelin-inc.com