Japan Writers Conference Book marketing 2013

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BOOK MARKETING

Bob Tobin

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Marketing is Sharing

What You Love

Joanna PennCreativePenn.com

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Everything is Marketing

Marketing is Everything BT

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BOOK MARKETING

1.GET THE WORD OUT

2. WRITE

3. CONNECT

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“When is the best time to plant a tree?

20 years ago. The second best time is now.”

– Chinese Proverb

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Getting The Word Out

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YOU

Boss Partners Everyone Students Clients Family

GETTING THE WORD OUT

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Create A Platform

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Create Community

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2. WRITINGBLOGAUTHOR WEBSITETWITTERGUEST BLOGSEMAIL NEWSLETTERCONTESTS

LINKS TO BOOKSELLERS

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WRITING: SOCIAL NETWORKING

MOVIE TRAILERTWITTERHUFFINGTON POSTAMAZON REVIEWSFACEBOOKKLOUTLINKED INGOODREADSGOOGLE PLUSPODCASTSINFLUENTIAL BLOGGERSPINTEREST

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INSTEAD OF CONTACTING THE MEDIA

BE SO INTERESTING THAT THE MEDIA CONTACTS YOU

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3. SPEAKING

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GO WHERE THE READERS ARE

READINGS TEDPARTIESUNIVERSITIESBREAKFAST CLUB

ALUMNI GROUPSPECHA KUCHALIBRARIESYOU TUBE

Who Are Your Readers?

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Make Your Own Book Tour

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