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1. Wix SEO 101Get Your Site Noticed
2. Introduction[Who are you?]
3. What is SEO?[Search Engine Optimization]
4. HOW CAN I BE #1?[ANSWER: MANIPULATION OF IMITATING]
5. THE GOSSIP ANALOGY[Gossiping isactually GOOD sometimes]
6. WHATS GOSSIP?[DRAMA!!]
7. HOWS GOSSIP CREATED?[ITS A TWO-STEP PROCESS]1. The
Information is created2. The Information is shared
8. WHATS MORE INTERESTING?[Dull or JUICY Information?]Please
Choose one:a.) I saw Dan yesterdayb.) I saw Dan yesterday in the
park. He wassitting with Isabel with his arms around her.
9. THERES GOSSIP ALL AROUND[Gossip is relentless]
10. Introducing the Gossiper[The Gossiper=The Search Engine]1.
A nosey individual2. Information source3. Knows more than the
witnesses
11. Search Engine Optimization[Facts about SEO]
12. SEO:[Search Queries using Searching Engine]
13. SEO:[Search Engines Ranking Method]
14. SEO:[Search Engines Algorithm]
15. SEO:[Search Engine Scanning Methods]
16. Search Engines Results[How results are shown]
17. Search Engines Results[PPC vs. SEO]20% of people click on
paid results80% of people click on organic results
18. Finding Relevant Keywords[Intoduction]
19. Finding Relevant Keywords[Intoduction]1. Think of all words
that people will use when searching2. Make a list of all the
services/products/offers for your business3. Choose the words that
have an impact4. Narrow your list down to 10 keywordsTHESE BECOME
THE KEYWORD BANK!
20. SEO Steps
21. Optimization Steps1. The Domain Name2. The Website
Title3.The Website Description
22. Guidelines to choosing aDomain Name
23. Guidelines to choosing aDomain Name[Do this!]1. Choose
relevant name to business2. Keep it simple=(K.I.S.S.)3. Use
letters-Numbers-Hyphens4. Relevant to Geographic Location
24. Guidelines to choosing aDomain Name[Dont Do this!]1. Using
Several names that point to one site2. Avoid confusion
names/spellings
25. Title & Description[About Titles and Descriptions]1.
Human Writing2. Embed Keywords within Title & Description
26. Title & Description[Setting a title]
27. Title & Description[Setting a description]
28. Title & Description[Setting a description:Bad
Example]
29. Title & Description[Setting a description:Good
Example]
30. Title & Description[Setting a title &
description:Summary]
31. Website Content[Why is it important?]
32. Website Content[Relevant Images]
33. Website Content[Relevant Images:Continued]
34. Website Content[Relevant Videos]
35. Website Content[Relevant Videos:Demo]
36. Website Content[Fresh Content]
37. Website Content[Relevant Links:Two Types]1. Hyperlinks
using Anchor Text2. Social Network Links
39. Website Content[Include the following links on a given
page]1. Internal Links2. External Links3. Brand Name
40. Website Content[Data Sharing]
41. Website Content[Publicize and Submit the Website]Top
Directories
42. Google Webmaster Tools[Adding Header Code Meta Tags]
43. BingWebmaster Tools[Adding Header Code Meta Tags]
44. Summary1. SEO is about relevence & GOSSIP2. Be SMART
with KEYWORDS3. Domain Name/Title/Description/Content4. Use IMAGES
& VIDEOS5. Be sure your content is INTERESTINGand FRESH6.
Connect to SOCIAL NETWORKS