January/February 2018 vol. 3 no. 1 - Art of Business of Business... · 2017-12-28 · 913, 12.01 and 12.16 1 30 Volume Developer 1 Sustainer 30ml 1 Rescue Shampoo 200ml 1 Amplifier

610.898.8164 Toll Free 1.855.721.5250 [email protected]

January/February 2018vol. 3 no. 1

4 NEW SHADES!

SEE PAGE 5

LIGHTER THAN AIR

SEE PAGE 22

WINTER/SPRING 2018 EDUCATION

SEE PAGES 12-14

51607AOB © 2016 Williams Publications Inc., Mpls., MN.

TABLE F CONTENTS

AOB The Event .............................16-17

Cezanne .......................................... 18-19

Davines ...............................................4-5

Education ....................................... 12-14

Eufora ..............................................20-21

Eslabondexx .........................................3

EVO .......................................................6-7

Framar .................................................. 23

Gamma Puì ......................................... 22

Reuzel ................................................... 23

Truss ................................................... 10-11

Unite .........................................................9

COVER PHOTO COMPLIMENTS OF

610.898.8164 Toll Free 1.855.721.5250 [email protected]

January/February 2018vol. 3 no. 1

4 NEW SHADES!

SEE PAGE 5

LIGHTER THAN AIR

SEE PAGE 22

WINTER/SPRING 2018 EDUCATION

SEE PAGES 12-14

11807AOB © 2018 Williams Publications Inc., Mpls., MN.Josh HafetzPresident Art of Business

We all know that the holy Grail of our business is gaining new clients. That being said, the

bummer is that as an industry we only retain 1/3 of our new clients and 2/3 we never see again. Here is a simple list of how you could flip these results to your advantage:

1 NEW CLIENT WELCOME KIT These can range from exotic bags

to simple paper handouts. Use your creativity in creating your own. It can include: samples of products, return promotional offers to lock them in for follow up visits, welcome letter, press or exciting info about the salon...have fun and make it exciting for the new guest.

2 RETURN BLOWOUT New clients all get a free blowout

to be redeemed within 2 weeks of the initial visit. It’s a great gift for the client, but also an opportunity for the stylist to connect with them again and trouble shoot any issues they may have with the service. In short, get them back in your chair!

3 THANK YOU’S Simple, yet overlooked. Best done

as a personal written note or phone call. Yes, it’s a pain. But think of the long-term value of a new client. It’s definitely worth it.

4 THE CONSULTATION This might seem obvious, but most

new clients are locked in or lost prior to the service beginning. The consultation is everything. If you haven’t had a class or training on a killer consultation, it’s probably a wise thing to do so. Ask us, we can help connect you with a consultation class. Best practices include: killer open-end questions, using self-curated images, summarize the conversation prior to suggesting a plan, offer options when you do suggest a course of action and getting their permission/approval before starting the service. Lastly, insert your technical knowledge and expertise throughout. This is your time to show them you’re a true expert.

5 TRACK NEW CLIENT RETENTION If something is important to

you, it should be measured. This is because anything measured is 1000% (I know, that’s not a real number) more likely to get improved. The first and most important step in improving something is diagnosing the scale of the problem. Tracking will Achieve this.

5 SIMPLE WAYS TO DOUBLE YOUR NEW CLIENT RETENTION

2 January/February 2018

RED / WARM SAMPLE PACKAGEINCLUDES3 tubes of Eslabondexx Color 7.4, 6.65 and 5.521 20 Volume Developer1 Sustainer 30ml1 Rescue Shampoo 200ml1 Amplifier 100ml

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WHAT IS ESLABONDEXX™ COLOR?Eslabondexx™ Color is a rich, full color formula, infused with the Eslabondexx™ Protection System, and harmoniously combining ingredients and latest generation technologies. Thanks to its special formula it prevents damage and preserves the natural structure of the hair. Also protects the scalp and creates shiny and faceted reflections.

Deals Valid 01/01/18-02/28/18. Art of Business reserves the right to limit quantities and correct printing and illustration errors. Not all items are available in all territories. Prices advertised are limited to in-stock merchandise.

855.721.5250 www.artofbusiness.com [email protected] 3

A CLOSER LOOK AT NATURALTECH REBALANCINGLET’S DISCOVER THE PHYTOCEUTICALS & ACCOMPANYING NATURAL INGREDIENTS IN REBALANCING FAMILY.

lants have been trusted sources of healing since the beginning of time. Many of the botanical remedies historically used

in Ayurvedic, functional and Eastern medicine are composed of natural ingredients that today been scientifically proven to contain health-fortifying Phytoceuticals.

Phytoceuticals are biological active compounds specifically found in plants which, in nature, protect the plants from external hazards thanks to their antioxidant, anti-inflammatory and anti-free radical properties. Phytoceuticals can be considered the immune system of the plant.

Naturaltech harnesses these potent benefits and combines them with the most cutting-edge technology to create effective, targeted haircare solutions inspired by nature and backed by science. In this series, we take a closer look at the Phytoceuticals and accompanying natural ingredients in each Naturaltech family.

Rebalancing Shampoo is formulated with lemon phytoceuticals, and enhanced with ginger, cinnamon and salad burnet to combat oily scalps without over-drying and restore hair to optimum health.

In ancient times,lemon was not even considered a food – it was purely used for sterilizing purposes and as an antidote to certain poisons. The fruit has long been touted by the wellness community as a toxin-flusher, PH-balancer and digestive aid, thanks to its proven hefty doses of antibacterial and antifungal properties. In treating greasy scalps, lemon acts as a deep cleanser while increasing the health of the skin. The antiseptic effects of lemon are so successful, it has been shown in recent studies to prevent skin defects such as flakes, growths or sores, and to decrease the occurrence of squamous cell carcinoma, which is the overgrowth of abnormal skin cells.

A common theme in early functional medicine was to apply plant remedies to the part of the human form they most resembled. Ginger, redolent of the stomach, has been historically used to treat digestive troubles. Its soothing, physically relaxing effect extends beyond the stomach due to 6-Shogaol, a bioactive chemical compound with concentrated anti-inflammatory powers. As part of a healthy scalp regimen, ginger works to help calm irritated or sensitive skin.

Cinnamon has solidified its reputation as a super-spice thanks to its plentiful protective antioxidants and analgesic properties, which help provide pain relief. Like lemon, cinnamon is a known antifungal and antibacterial ingredient, hitting oily scalps with a double-dose of deep cleansing power. Additionally, cinnamon acts as a stimulant, encouraging the circulation of blood to hair follicles to boost healthy hair growth.

Salad Burnet, a member of the rose family, is the final measure of natural cleansing and protective care in Rebalancing. Originally used in medieval times to heal wounds and combat the plague, Salad Burnet is teeming with antioxidants including rutin and quercetin, two of the strongest sources. It is also high in Kaempferol, a flavanol with known anti-inflammatory and calming properties.

Combining lemon phytoceuticals with this combination of natural ingredients creates a modern-day version of a plant-based remedy to deeply clean, protect and calm imbalanced scalps.

P


ALCHEMIC DUO SETINCLUDES6 Your choice of retail-size Alchemic Shampoo 280ml6 Your choice of Alchemic Conditioner 250ml (corresponding to shampoo)1 Alchemic Retail Duo Carton pack of 61 Shelf Sign with

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MASK WITH VIBRACHROM LINE EXTENSION4 NEW SHADES

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Mask is our tribute to hairdressers’ deep creativity, which they apply to their work as much as to their lives.

We searched for a pure universal code able to free artistic sensitivity and bring it to light, without filters or distortions. It is light that stands out in black and white and it is light that defines and reveals color.

We believe in every harmonious consequence of self expression, for ourselves and for hairdressers and the people who trust them.

We are pleased to add 4 nuances, 10,21 - 6,22 - 12,18 - 7,31, to substantially increase the offer in the blonde range.

What is art if not a state of being?



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Winter weather is notorious for creating static, split ends, and dry hair. Naturally, we

do all we can to counteract the side effects by indulging in weekly masks, wearing more protective hairstyles and hats, and not washing our hair as much, but we all know what that does to our scalp. Soon enough, you’ll have clients commenting on their itchy scalp, dryness, and flaky dandruff.

Healthy hair starts with a healthy scalp. Offer a service for scalp buildup during the winter and give your clients’ scalps some extra TLC this winter; they won’t believe how much gunk accumulates on there. Scalp treatments eliminate the dry skin and buildup in a quick and easy way. It’s an underestimated service but one that provides many visible benefits—your clients won’t be overlooking this ever again!

10-MINUTE SCALP TREATMENTSTEP 1:Brush dry, dead skin from the scalp in small, short strokes with a boar bristle teasing brush (softer than a comb).

STEP 2:Brush Davines NaturalTech Calming Superactive soothing serum on a freshly brushed scalp.

STEP 3:Massage in for 10 minutes.

STEP 4:Wash and style.

Of course, you’ll see a significant amount of buildup and dry skin coming off the scalp, but there’s nothing gross about this treatment. If this is what it takes to make clients smile and feel beautiful, it’s worth it!

If you’re feeling fancy, finish the scalp treatment with a deep conditioner. Advise your client to do weekly scalp treatments at home with the Davines NaturalTech Calming Superactive soothing serum.

You may remember doing scalp treatments in cosmetology school. Now is the time to bring them back! Scalp treatments are a great add-on service during the winter months. We advise charging $20-$30, depending on whether or not it’s a standalone service or an add-on to a haircut and color.

Any client with a dry, itchy scalp certainly won’t object to a 10 minute massage, so go ahead and get started on offering scalp treatments. Put this service on a board outside your salon or strategically place a few shelf talkers inside—you may be surprised at how much interest you get and how much you’ll want one, too.

ADD A SCALP TREATMENT TO YOUR SERVICE MENU


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ART OF BUSINESS EDUCATION

INSTITUTE OF SALON BUSINESS1/14 10am-5pm Part 1 The Gallery, Reading, PA1/15 9:30am-4:30pm Part 2 The Gallery, Reading, PA2/11 10am-5pm Part 3 The Gallery, Reading, PA2/12 9:30am-4:30pm Part 4 The Gallery, Reading, PAArt of Business is proud to introduce to you the most comprehensive salon man-agement program in its history. Learn all aspects of leading a successful salon and be given the real-world tools that it takes to unleash your potential as an owner. It’s time to look at your business differently and realize that your results up to this point might be a reflection of the manner in which you run your business. Some-times it is not a manner of trying harder, rather having a better plan and system in place. The Institute will give to you this valuable information so that you can truly get better results.*$1200 per person $300 additional person from same salon

DAVINES COLOR CODE 2-DAY TRAINING1/21-1/22 9am-5pm The Gallery, Reading, PA 2/4-2/5 9am-5pm Julia James Salon, Bethel Park, PA 3/25-3/26 9am-5pm Elite Academy, Hasbrouck Height, NJ An in-depth study of Color Space, essential for those who are new to Davines. This seminar begins with the foundation of color in theory and formulation. Partnered with color demonstrations, hands- on workshops and fun games, this seminar provides an opportunity to experience the simplicity, performance and beauty of Davines color.*Workshop includes lunch and mannequinTools required: Color apron, client cape, sectioning clips, color comb, tail comb, styling brushes, round brushes, blow dryer, hot tools, color bowls/brushes, towels and water bottles

PSY-COSMETOLOGIST CERTIFICATION1/22 10am-3pm Double Tree, Wilmington, DelJoin the evolution – become a certified Psy-Cosmetologist. A dynamic and power-ful workshop to help you unlock your own potential and fuel your passion. Learn how to develop your “emotional intelligence,” to become more mindful, have hope, and compassion.7 BENEFITS OF BECOMING A PSY-COSMETOLOGIST

1. Finding more fulfillment in the salon and in life2. Increasing financial potential – LEARN MORE, EARN MORE3. Achieving greater success with people4. Acquiring skills to deal with all personalities5. Learning strategies to cope with salon stresses6. Experiencing more energy and motivating7. Building your clientele and keeping your clientele*Includes workbook, lunch and certificate. Class size is limited

EUFORA SALON SPECIALIST1/22 10am-1pm Hyatt Place, Princeton, NJ1/22 10am-1pm TBD Pittsburgh, PA1/29 10am-1pm The Gallery, Reading, PADesigned for dedicated salon professionals committed to their success, as well as, the success of their salon. Elite team Members will be appointed as liaison in their salon and will assist with everything Eufora from running a successful promotion to in-salon Eufora product & program education. Elite Team Members can assist the owners in the implementation of Eufora’s Eight Essential Steps to Financial Success, as well as working with their sales Consultant in the implementation of Eufora promotions, new product launches and in-salon merchandising.

PLEASE REGISTER WITH YOUR AOB SBS

EVO BUILD YOU UP BUTTERCUP DEMO/WORKSHOP

WITH STEPH CALDWELL2/19 Elite, Hasbrouck Heights, NJ3/5 Studio 725, Pittsburgh, PA10am-12pm Demo Only 10am-4pm Demo/Workshop* Why do you build up hair? Just to let it down and mess it around? It’s what we do... from cult to classic, to future favorites; pony tails, braids, waves up do. It’s all here. Expand your skill set building styling repertoire, product performance, understand-ing the keys to layering and blending. *Demo/workshop includes lunch and mannequinsTools required: Assortment of pins, hair grips, blow dryer, brushes, combs, curling irons, hair donuts and wefts, setting clips, towels and water bottle.

EUFORA CURLY CUTTING/STYLING HAIR DEMO/WORKSHOP

WITH JEFFREY MAYO 3/4 The Gallery, Reading, PA 3/5 Aloft, Mt. Laurel, NJ10am-12pm Demo Only 10am-5pm Demo/Workshop* Join Jeffrey Mayo as he takes you on an artistic journey through the world of curly haircutting! This exclusive demo and hands-on class will knock-out any fears or uncertainties you have when it comes to curly and textured haircutting. You’ll learn 3 new curly haircuts and will leave with confidence in these cutting-edge skills; • The visual theory behind curly haircutting • How to treat the fabric of curly hair vs. wavy or kinky hair • Cutting systems and techniques to encourage volume, movement and shape • Styling techniques specific to curly or textured hair • Eufora product cocktails that revive and restore the form and vibrancy every

curly girl seeks!12 January/February 2018

EDUCATION EVENTS 855.721.5250 [email protected] www.artofbusiness.com

CEZANNE SMOOTHING DEMO/WORKSHOP3/11 The Gallery, Reading, Pa3/12 Elite Academy, Hasbrouck Heights, NJ10am-12pm Demo Only 10am-5pm Demo/Workshop* Experience the ease of use and the extraordinary, frizz free results from our inno-vative, toxic-free smoothing treatment.Upon completion of class, attendees will have a thorough understanding of the Cezanne difference and the confidence to transform their client’s hair using Cezanne, Nature’s Way of Smoothing.The morning session includes model presentation. The afternoon session includes lunch and the hands on workshop. Attend morning session only, or full day event!*Demo/workshop includes lunchTools required:Model required:

EUFORA ADVANCE CUTTING WORKSHOP

WITH DANA HOWARD3/11 Fringe Beauty Lounge, Warrendale, PA10am-12pm Demo Only 10am-4pm Demo/Workshop* In this innovative demo and hands-on class, Dana combines artistic inspiration with advanced cutting techniques that will expand and enhance your cutting game. You’ll learn 2 – 3 new haircuts plus a variety of techniques for everyday use behind the chair. You will leave with confidence in; • Designing the right cut for every client by mapping out a haircut for

desired results • Managing weight lines for the perfect head shape• Using creative cutting tools to achieve thoughtful texture with a purpose• Maintaining the correct shape • Hand and body positioning*Demo/workshop includes mannequin and lunchTools required: Guard less Razor, All Cutting tools, Clips, Combs, Water bottle and Towel

EUFORA MEN’S CUTTING WORKSHOP

WITH DANA HOWARD3/12 Fringe Beauty Lounge, Warrendale, PA10am-12pm Demo Only 10am-4pm Demo/Workshop* Join renowned Master Barber, Dana Howard, for an innovative barbering class that will help you attract and retain male clientele! Learn Advanced Barbering skills and new techniques that will allow you to create versatile men’s cuts that can be used behind the chair, everyday. You’ll learn 2 – 3 new cuts and leave with a strong understanding of; • Precision scissor cutting• Scissor over comb• Clipper cutting• Clipper over comb• Proper use of the razor for cutting, texturizing and shaping• Wet vs. dry cutting• Detail finishing*Demo/workshop includes mannequin and lunchTools required: All Cutting tools, Clips, Combs, Water bottle and Towel

DAVINES AMBASSADOR PROGRAM3/12 10am-1pm The Gallery, Reading, PAWHO IS A DAVINES AMBASSADOR:• A Dedicated Davines Stylist• Someone to attendee quarterly workshops• Sharing updated information with the salon team• Receives priority details on new launchesBy having an Ambassador in your salon, you will receive updated information and inspiration for the entire team.

TO REGISTER PLEASE CONTACT YOUR SBS FOR DETAILS.

REUZEL CLASSIC BARBERING COURSE 1 DEMO/WORKSHOP

WITH BECCA3/18 The Gallery, Reading, PA3/19 Rizzieri Salon, Moorsetown, NJ10am-12pm Demo Only 10am-6pm Demo/Workshop* The much needed first step to understanding Schorem shapes and how to achieve them. You will learn the two longest haircuts. A great course to get your feet wet and start to understand the techniques that are used as the foundations of all classic haircuts – Vanguard and Long trim Pompadour. There will also be a great deal on product application and styling. Please note: these longer shapers are mostly achieved with shear/comb, they require minimal clipper work. *Demo/workshop includes lunchTools required: Clippers – detachable blade and/or thumb lever with attachment combs Clipper Guards, Straight Shear, Clipper Comb, Taper Comb, Metal Pick, Vent Brush, Edger, Blending Shears, Cutting Comb, Flat Top Comb, Blow Dryer, Water Bottle

MODEL: DAVINES



EVENT DATE TIME LOCATION PRICE TYPE

The Institute of Salon Business - Part 1 ............................... 1/14 ........................10am-5pm ...................Reading, PA ........................................Contact Us ..............Business Workshop The institute of Salon Business - Part 2 .............................. 1/15 ........................9:30am-4:30pm .......Reading, PA ........................................Contact Us ..............Business Workshop

Davines Color Code 2-day Training ...................................... 1/21-1/22 ..............9am-5pm ..................... Reading, PA ..............................................................................Hands-On

Psy-cosmetologist Certification ............................................. 1/22 .......................10am-3pm ................... Wilmington, DE .......................................... .............................Seminar

Eufora Salon Specialist ............................................................... 1/22 .......................10am-1pm .................... Princeton, NJ .....................................Contact Us ..............Update

Eufora Salon Specialist ............................................................... 1/22 .......................10am-1pm .................... Pittsburgh, PA ...................................Contact Us ..............Update

Eufora Salon Specialist ............................................................... 1/29 .......................10am-1pm ....................Reading, PA ........................................Contact Us ..............Update

Davines Color Code 2-day Training ...................................... 2/4-2/5 ...............9am-5pm ..................... Bethel Park, PA .......................................................................Hands-On

The Institute of Salon Business - Part 3 .............................. 2/11 ........................10am-5pm ...................Reading, PA ........................................Contact Us ..............Business Workshop The institute of Salon Business - Part 4 .............................. 2/12 .......................9:30am-4:30pm .......Reading, PA ........................................Contact Us ..............Business Workshop

EVO Build You Up Buttercup with Steph Caldwell ....... 2/19 .......................10am-12pm .................. Hasbrouck Heights, NJ ........................................................Demo EVO Build You Up Buttercup with Steph Caldwell ....... 2/19 .......................10am-4pm ................... Hasbrouck Heights, NJ ........................................................Demo/Workshop

Eufora Curly Cutting/Styling with Jeffrey Mayo............. 3/4 ........................10am-12pm .................. Reading, PA ................................................. .............................Demo Eufora Curly Cutting/Styling with Jeffrey Mayo............. 3/4 ........................10am-5pm ................... Reading, PA .................................................. ............................Demo/Workshop

Eufora Curly Cutting/Styling with Jeffrey Mayo............. 3/5 ........................10am-12pm .................. Mt. Laurel, NJ .............................................. .............................Demo Eufora Curly Cutting/Styling with Jeffrey Mayo............. 3/5 ........................10am-5pm ................... Mt. Laurel, NJ ............................................... ............................Demo/Workshop

EVO Build You Up Buttercup with Steph Caldwell ....... 3/5 ........................10am-12pm .................. Pittsburgh, PA .........................................................................Demo EVO Build You Up Buttercup with Steph Caldwell ....... 3/5 ........................10am-4pm ................... Pittsburgh, PA .........................................................................Demo/Workshop

Cezanne Smoothing ..................................................................... 3/11 ........................10am-12pm .................. Reading, PA ................................................. .............................Demo Cezanne Smoothing ..................................................................... 3/11 ........................10am-5pm ................... Reading, PA ................................................... ...........................Demo/Workshop

Eufora Advanced Cutting with Dana Howard ................. 3/11 ........................10am-12pm .................. Warrendale, PA ......................................................................Demo Eufora Advanced Cutting with Dana Howard ................. 3/11 ........................10am-4pm ................... Warrendale, PA ........................................... ...........................Demo/Workshop

Cezanne Smoothing ..................................................................... 3/12 .......................10am-12pm .................. Hasbrouck Heights, NJ ........................... .............................Demo Cezanne Smoothing ..................................................................... 3/12 .......................10am-5pm ................... Hasbrouck Heights, NJ ........................................................Demo/Workshop

Eufora Men’s Cutting with Dana Howard ........................... 3/12 .......................10am-12pm .................. Warrendale, PA ......................................................................Demo Eufora Men’s Cutting with Dana Howard ........................... 3/12 .......................10am-4pm ................... Warrendale, PA ......................................................................Demo/Workshop

Davines Ambassador Program ............................................... 3/12 .......................10am-1pm ....................Reading, PA ........................................Contact Us ..............Update

Reuzel Classic Barbering Course 1 with Becca May ...... 3/18 .......................10am-12pm .................. Reading, PA ................................................. .............................Demo Reuzel Classic Barbering Course 1 with Becca May ...... 3/18 .......................10am-6pm ................... Reading, PA ................................................... ...........................Demo/Workshop

Reuzel Classic Barbering Course 1 with Becca May ...... 3/19 .......................10am-12pm .................. Moorsetown, NJ .....................................................................Demo Reuzel Classic Barbering Course 1 with Becca May ...... 3/19 .......................10am-6pm ................... Moorsetown, NJ .....................................................................Demo/Workshop

Davines Color Code 2-day Training ...................................... 3/25-3/26 ..........9am-5pm ..................... Hasbrouck Heights, NJ ........................................................Hands-On

Art of Business the Event .......................................................... 4/15-4/16...................................................... Philadelphia, PA ................................................................... .....Annual Event

C.A.M.P. ............................................................................................... 9/8-9/10 ....................................................... Lake Harmony, PA ...........................TBD ............................Annual Event

ART OF BUSINESS

EDUCATION AT A GLANCEMODEL: DAVINES


tylists, we know you have busy lives, so we’re dishing out some Instagram tips that don’t require you to

work harder, just smarter. Ultimately, using our advice will grow your business, give you more followers, and bring in new clients. If you’re a stylist and posting your work on Instagram (every stylist should) we encourage you to consider the following:

PERSONAL VS. PROFESSIONALKeep your personal Instagram separate from your professional Instagram account. If you throw yourself in a party picture on a professional account with clients following you, it may give a bad impression and could lose you a few customers.

Make up your mind if you want to keep your page strictly professional. At the end of the day, if you want to grow your client base and be successful, you should keep your account professional. You can always keep a second account that’s for personal use—preferably under a name that people won’t confuse with your professional account.

WHAT’S IN YOUR BIO?Include your location in your bio—salon and city, state—so that people

can easily find your account. Your bio should be clean, creative, short, and listed as bullet points. Don’t be afraid to use some personality and emojis. You may also want to mention the brands you use and specialities like short haircuts, balayage, or nails.

The link in your bio is also critical, as this is how customers will book appointments and contact you. If you take appointments online, make sure to include a link to the salon website or Facebook page.

TAG YOUR SALON Tag your salon in photos and use your salon’s hashtags. You can gain followers from your salon’s Instagram and your salon’s Instagram can gain followers from you. It’s a win-win!

HOW TO HASHTAGIf you want to grow your client base, hashtagging your county and city is what’s going to get you clients. For example, if you work in Philly, use #Philly in your posts. Make sure not to use the same hashtags in every post—change them up because Instagram is always changing its algorithm.

POST YOUR PASSIONPost what you’re passionate about! Are you an expert in balayage? Reds? Do you love experimenting? Love weddings/updos? Once you post what you’re passionate about, remain consistent and focus on creating high-quality photos of your passion, whether it’s braids, Cezanne before and afters, or haircuts.

5 WAYS TO GET MORE CLIENTS THROUGH YOUR INSTAGRAMS



John Cutrone, Eufora

International Director of

Sales instills business

leadership best practices,

with a heavy focus on

profitability John has

been acknowledged for

his success as a salon

coach, top sales performer,

and well-respected brand builder. John is known

for delivering captivating presentations focused

on the "shift" our industry so desperately needs.

He leads the development and implementation

of new and innovative strategies, with a clear

focus on healing a "confused and distracted

industry." His "glimpse" of the salon business in a

time of "new reality" will have you sitting on the

edge of your chair.

<l -� 1

,.: .. � .� - -_-, . �'

Cory Muscara is the

founder of the Long

Island Center for Mindful

ness. He has professional

training in mindfulness

programs such as Mind

fulness Based Stress Re

duction, Mindful Schools,

and Search Inside Yourself.

He is a certified hatha yoga instructor, NLP &

Ericksonian Hypnosis practitioner, and Duke

integrative health coach. Cory currently serves as

faculty at Columbia Teachers College where he

teaches mindfulness to leaders and principals.

Cory has presented to organizations such as

Prudential, Johnson & Johnson and universities

like NYU and Dartmouth. He has appeared on

the Dr. Oz show as a guest expert on mindfulness.

Steve Reiss is publisher

of Modern Salon & Salon

Today, he is an active

participant in the salon

industry conversation.

He is involved in the

industry's most widely

distributed publications,

the industry's most heavily

trafficked and awarded websites and social

media. Steve also is involved with leading

research resources and a wide range of industry

support, including ChooseBeauty.tv and Healthy

Hairdresser, which was recently recognized in

2016 by ICMAD as the industry's top cause

marketing campaign. Recently, Steve was

included in the Folio 40, honoring America's

most distinguished media professionals.

Chris Nedza, founder

and CEO of ZeeZor,

a software company

focused on employee

engagement and gamifi

cation within the beauty

industry. Chris is a high

energy, curious minded

entrepreneur who loves

figuring out how to make things work better. He

is a thought leader on employee engagement

and works with hundreds of organizations in

developing essential skills for employee

engagement and retention - most notably

recognition and appreciation in the workplace.

Winn Claybaugh is the author of

Be Nice (Or Else!) and "one of

the best motivational speakers in

the country," according to CNN's

Larry King. A national speaker and

a business owner for more than

30 years, Winn is founder,

co-owner, and dean of hair care

giant Paul Mitchell's School

Division. Winn is an executive

director for Bright Pink and

President of the Andrew Gomez

Dream Foundation. In recognition

of his work he received the 2017

Ellis Island Medal of Honor.

The Art of Business Award is

bestowed each year to a special

individual who has made an over

and above contribution to the

"business side" of the salon

industry. "Several industry awards

are granted to those whose

brilliance is in the fashion arena,

so we felt it fitting to have an

award to focus attention on the

category of Good Business," says

Howard Hafetz, Art of Business

CEO.

For more information or to purchase a ticket contact your salon business specialist, visit

www.artofbusiness.com. e-mail [email protected] or call 1-855-721-5250

Hotel Room Special Rate $154 per night - Call to reserve 1-800-682-4087

PURCHASE:5 Reboot Keratin Restorative

Treatment 5.1 oz.

RECEIVE FREE:1 Reboot Keratin Restorative

Treatment 5.1 oz.

1 Reboot POP Display

SALON VALUE $96SALON SAVINGS 17%

REBOOTPRE-SELL$80.00INTRODUCTORY PRICE

CEZANNEHAIR.COMCEZANNEHAIR.COM

Reboot is a replenishing andrestorative treatment to extendthe life of your Cezanne keratinsmoothing treatment. Use thisanti-aging treatment 1–2 timesper week (as needed) to drenchand nourish the hair, leaving itsilky and youthfully restored.

rebootKERATIN RESTORATIVE TREATMENTGives thirsty, unruly hair the extra nourishment it needs.

ULTIMATE SMOOTHINGAvailable February 2018Now Available! ULTIMATE BLONDE

LONG LASTING keratin smoothing treatmentThe same classic treatment you know and love, now with blue-violet

toning. De-frizz and de-brass in one ultimate treatment.

ULTIMATE BLONDE LAUNCH

gift to the customerto insure their

long-lasting treatment

complimentary salon toolsfor your best application


PURCHASE:1 Ultimate Blonde Treatment 10 oz.

1 Clarifying Shampoo Liter

RECEIVE FREE:4 Perfect Moisture Shampoo 8.5 oz. 4

Perfect Moisture Conditioner 8.5 oz. 1 Application Bowl

1 Application Brush

1 Heat Comb

1 Liter Pump

CEZAABLNDPPK


Treatment 5.1 oz.

RECEIVE FREE:1 Reboot Keratin Restorative

Treatment 5.1 oz.

1 Reboot POP Display


reboot KERATIN RESTORATIVE TREATMENTGives thirsty, unruly hair the extra nourishment it needs.Reboot is a replenishing and restorative treatment to extend the life of your Cezanne keratin smoothing treatment. Use this anti-aging treatment 1–2 times per week (as needed) to drench and nourish the hair, leaving it silky and youthfully restored.

REBOOTPRE-SELLPURCHASE:5 Reboot Keratin Restorative

ULTIMATE SMOOTHINGAvailable February 2018Now Available! ULTIMATE BLONDE

LONG LASTING keratin smoothing treatmentThe same classic treatment you know and love, now with blue-violet

toning. De-frizz and de-brass in one ultimate treatment.

PURCHASE:1 Ultimate Blonde Treatment 10 oz.

1 Clarifying Shampoo Liter

RECEIVE FREE:4 Perfect Moisture Shampoo 8.5 oz.

4 Perfect Moisture Conditioner 8.5 oz.

1 Application Bowl

1 Application Brush

1 Heat Comb

1 Liter Pump

SALON VALUE $259SALON SAVINGS 40%

ULTIMATE BLONDE LAUNCH$157.00

INTRODUCTORY PRICE

gift to the customerto insure their

long-lasting treatment

complimentary salon toolsfor your best application

CEZANNEHAIR.COMCEZANNEHAIR.COMDeals Valid 01/01/18-02/28/18. Art of Business reserves the right to limit quantities and correct printing and illustration errors. Not all items are available in all territories. Prices advertised are limited to in-stock merchandise.


EUFORA HERO FOR MEN™ SMOOTH STYLEINCLUDES6 Moisture Lotion 8.45 oz.6 Conditioning Control Spray 8.45 oz. 1 Consumer Display Card

EFMAASSTYPPK

WHILE SUPPLIES LAST

EUFORA HERO FOR MEN™ TRIPLE THREAT GWP DRY FLAKEYPURCHASE6 Black Clay Shampoo 10.1 oz.6 Exfoliating Treatment 6 oz.

RECEIVE FREE6 Classic Shave 5 oz.1 Consumer Display Card

EFMAATTCLPPK

EUFORA HERO FOR MEN™ TRIPLE THREAT GWP FINE/THINNINGPURCHASE6 Complete Shampoo 10.1 oz.6 Revitalizing Treatment 6 oz.

RECEIVE FREE6 Classic Shave 5 oz.1 Consumer Display Card

EFMAATTCMPPPK

SMOOTHSTYLE

MOISTURE LOTION AND CONDITIONING CONTROL SPRAY FREE

FREE


CONCEAL REPLENISHPURCHASE3 Blonde3 Auburn3 Brown3 Dark Brown3 Black

RECEIVE FREE1 CONCEAL Tester Set (includes 1 of each shade)1 Consumer Display Card

EUFAACNCLPPK

COLOR ELIXIR PACKAGE UPDATE & PROMOTIONAL OPPORTUNITY!PROBLEM SOLVED!A new airless pump delivery system minimizes waste and helps ensure no product is left in the bottom of the bottle.

PURCHASE1 Color Elixir System 16.9 oz.

RECEIVE FREE1 Cream Lightener 8.82 oz.

EUCAAELXRPPK

BEAUTIFYING SERUM URGENT REPAIR GWPPURCHASE6 Beautifying Serum 4.2 oz.

RECEIVE FREE6 Urgent Repair Duo 1.7 oz.1 Beautifying Serum 4.2 oz. for Stylist Station use1 Consumer Display Card1 Professional Service Ritual Card

ENCAABSRMPPK

FREE

NEW! COLOR REVIVE BLONDE FOR BACKBARYOU ASKED, WE DELIVEREDNew 33.8 oz. size, perfect for colorist use at the backbar.

EBECABLND33Z

NEW



GPUADARIABLK

is the new ultralight and powerful hair dryer: 1875 w and less than 1 pound


1 LB. SMOOTH ROLLMedium

FRASU300SLV

5X11 POP UPSStar Struck Silver 500 Sheets FRASUPUSL500

EMBOSSED ROLLLight

FRASU360ESLV

ALL JACKED UPSpray BottleFRASUJACK0

FUNKED UP FILMBiodegradable

with ZERO Cling

FRASUBALYWRP

KOLOR KILLER WIPESEasily removes color stains from hands, face and neck

White

FRASUWIPE100

EYE GLASS PROTECTOR200 pcs.

FRASUEYEG200

CONNECT & COLOR BOWLSClearFRASUCCBLCLR

3 PACK VARIETY COLORING BRUSH SETBlack

FRASUHB3BLK

BOARD/PADDLE SETBlack & Peach

FRASUBALYSET

NEW

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FIBER GELPurchase 2 Fiber Gel box kits, RECEIVE 1 FREE shelf station POPKIT INCLUDES1 Fiber Gel 3.38 oz.1 FREE Unbreakable Comb

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DEGREASE TRAVEL KITPurchase 3 REUZEL Degrease Travel KitsKIT INCLUDES1 Daily Shampoo 3.38 oz. 1 Daily Conditioner 3.38 oz. 1 Scrub Shampoo 3.38 oz.

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345 Morgantown Road, Reading, PA 19611www.artofbusiness.com [email protected]

610.898.8164 Toll Free 1.855.721.5250Professional Store & Furniture Showroom HoursMonday thru Friday 8:30am to 5pm

FIND US!

As a result, it became the epicenter for international artists to showcase their talents. Most notably, during the 1980’s, in which British hairdressing was hitting its peak, countless huge names made the Gallery a regular stopping point. World-class icons such as Toni and Guy, Paul Mitchell, Trevor Sorbie and Ervin Rusk all performed at the Gallery before having any product

THE GALLERY TURNS 40!lines with their names on them. It was often joked that upon arriving in the U.S., many of these artists just assumed they would be heading to NYC or a major metro area and would be shocked as they made the journey to Reading, PA. “Ironically, for a period of time, Reading was the hot spot for British hairdressing education” jokes Howard Hafetz, founder of the Gallery. “It was like when the Beatles came to NYC.”

Art of Business is committed to continue leading the industry by inspiring and training hairstylists.

With a new look, Art of Business is excited to continue the great heritage of the Gallery. It will continue to stand as an iconic destination for countless stylists seeking to ignite their passion and careers. It will be exciting to see the list of spectacular artists to grace the gallery stage expand over the next 40 years!

Upon its founding, the Gallery was the only

facility of its kind.

January/February 2018 vol. 3 no. 1 - Art of Business of Business... · 2017-12-28 · 913, 12.01 and 12.16 1 30 Volume Developer 1 Sustainer 30ml 1 Rescue Shampoo 200ml 1 Amplifier

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