SAFILO GROUP MONTHLY COVERAGE REPORT TO: Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro FROM: Sandra Pinto Duhamel, Maria Teresa Garcia, Tiffany Doll DATE: February 14, 2014 SUBJECT: January 2014 Monthly Coverage Report Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from January 1, 2014 through January 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 35 TOTAL REACH: 30,999,582 TOTAL AD VALUE: $223,058.83 PRESS MATERIALS/ DOCUMENTS Created and submitted December monthly report Update press documents with new updates Leverage brand documents from corporate that apply to the region, translate when necessary Select proper image selection showcasing images of models being sold in the SLA region ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region. The Perfect Valentines Day Gift o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S Men’s Spring Eyewear Style-For the “Trendy” Man 2014 o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S
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SAFILO GROUP MONTHLY COVERAGE REPORT
TO: Ileana Baldo, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Robin Ettinger and Elena Post. CC: Edward de Valle, Christine Martinez de Castro
FROM: Sandra Pinto Duhamel, Maria Teresa Garcia, Tiffany Doll DATE: February 14, 2014 SUBJECT: January 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from January 1, 2014 through January 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 35 TOTAL REACH: 30,999,582 TOTAL AD VALUE: $223,058.83 PRESS MATERIALS/ DOCUMENTS
Created and submitted December monthly report
Update press documents with new updates
Leverage brand documents from corporate that apply to the region, translate when necessary
Select proper image selection showcasing images of models being sold in the SLA region
ANGLES PITCHED- Continuously create unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.
The Perfect Valentines Day Gift o Marc by Marc Jacobs MMJ 361/N/S o Carrera CA 5501 o Carrera CA 5000/S o Kate Spade Dela/S
Men’s Spring Eyewear Style-For the “Trendy” Man 2014 o Hugo Boss B 0563/S o Carrera CA 50006/S o Polaroid Premium X8400/S
Safilo Gucci-TECHNOCOLOR Capsule Collection 2014 o January 2014: GG 4252/S, GG 4253/S, GG 2245/S o March 2014: GG 4262/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
MAX MARA 2014 Collection (only pitching what is available in the region, Long Leads) o May 2014: Edgy 1/S, Hinge/S, Tailored 1/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
Tommy Hilfiger Spring/Summer 2014 (only pitching what is available in the region, Long Leads) o March release: TH 1255 o May release: TH 1254/S, TH 1265/S, TH 1266/S o Markets: Costa Rica, Panama, Colombia, Dominican Repubic, Peru and Chile
EVENTS (Follow-up/ pending coverage)
NYC PRESS DAYS-November 12th-14th o Following up with editorial coverage from the following publications:
Harpers Bazaar: March 2014 (Spring Edition) Luhho: pending date Hombre: March 2014 El Universal: March 2014 Caras: March 2014 (Spring Edition)
MISCELLANEOUS
Created regional top publication list with key countries (Chile, Colombia, Costa Rica, Dominican Republic, Panama and Peru) for Safilo USA’s understanding of SLA region
Gathering information to generate chart to solve issues in the SLA region regarding pricing, availability stores and distributor information
Researching potential sponsorship among the region for Safilo to participate in 2014
Review editorial calendars for upcoming opportunities
Creating media lists for editorial deliveries/press samples for SLA region
Updated contact information and PR reporting structure to HQ in Italy
Pending dates/confirmation of PR Meeting in Italy for 3A/Worldwide staff to attend
SOCIAL MEDIA
Facebook – Zoom Mag Panama –January 28,2014 https://www.facebook.com/media/set/?set=a.611105432290611.1073741912.404707122930444&type=1
CONFIRMED UPCOMING COVERAGE
Harpers Bazaar en Español (Pan-Regional)– April 2014