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January 2018: New rates & Tax-season marketing tips Rate changes go in effect on February 1 st , 2018. If you haven’t received your rate change notification from CAARP, please reach out to AIPSO at [email protected] or (800)622-0954. Tax season is an opportunity to engage income-eligible populations. We will be at VITA marketing events and sites across the state. Join us if you are interested in building new leads. Rate Change Announcement Please note that the new rates for 2018 will take effect on February 1 st , 2018 CAARP Producer Procedures Course If you haven’t yet seen the updated training, now is a good time to refresh your knowledge about the CLCA program through this new CAARP training video. VITA Free Tax Preparation Program The Outreach team will be out and about this tax season at several VITA sites throughout Los Angeles, Orange, Riverside, San Bernardino, San Diego, Fresno and Kern counties. If you are interested in co-tabling with us, please email: [email protected]. Got Collateral? Reminder to stock up on your collateral. Rack cards and acrylic holders are some of our most popular items. Visit the CLCA website or send us an email to: [email protected]. Cal-EITC Statewide resource Tax season is here and most consumers who qualify for CLCA may also benefit from California’s Earned Income Tax Credit (Cal-EITC). This program aims to put money back in the hands of low-income tax payers. Producer Resources Valuable resources for producers including job aids, CLCA brand logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy support, please contact AIPSO at [email protected] or (800)622-0954. Connect with us on Social Media Disclaimer: The information shared by these websites contain external links or pointers to information created and maintained by other public and private organizations. These links and pointers are provided for convenience. The CLCA program does not control or guarantee the accuracy, relevance, timeliness or completeness of this outside information. These do not constitute or imply the endorsement, recommendation or approval of the CLCA program. Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]
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Page 1: January 2018: New rates & Tax-season marketing tipsclcaattachments.blob.core.windows.net/lapportal... · collateral are available here. Here’s where you can also find past Tip of

January 2018: New rates & Tax-season marketing tips Rate changes go in effect on February 1st, 2018. If you haven’t received your rate change notification from CAARP, please reach out to AIPSO at [email protected] or (800)622-0954. Tax season is an opportunity to

engage income-eligible populations. We will be at VITA marketing events and sites across the state. Join us if

you are interested in building new leads.

Rate Change Announcement

Please note that the new rates

for 2018 will take effect on

February 1st, 2018

CAARP Producer Procedures Course

If you haven’t yet seen the updated training, now is a good

time to refresh your knowledge

about the CLCA program through

this new CAARP training video.

VITA Free Tax Preparation Program

The Outreach team will be out and about this tax season at

several VITA sites throughout Los Angeles, Orange,

Riverside, San Bernardino, San Diego, Fresno and Kern

counties. If you are interested in co-tabling with us, please

email: [email protected].

Got Collateral?

Reminder to stock up on your collateral. Rack cards and

acrylic holders are some of our most popular items. Visit

the CLCA website or send us an email to:

[email protected].

Cal-EITC – Statewide resource

Tax season is here and

most consumers who

qualify for CLCA may also

benefit from California’s Earned Income Tax Credit

(Cal-EITC). This program

aims to put money back in the hands of low-income

tax payers.

Producer Resources

Valuable resources for

producers including job

aids, CLCA brand logos

and advertising

collateral are available here. Here’s where you can also find past Tip of the Month publications.

For plan and policy support, please contact AIPSO at

[email protected] or (800)622-0954.

Connect with us on Social Media

Disclaimer: The information shared by these websites contain external links or

pointers to information created and maintained by other public and private

organizations. These links and pointers are provided for convenience. The CLCA

program does not control or guarantee the accuracy, relevance, timeliness or

completeness of this outside information. These do not constitute or imply the

endorsement, recommendation or approval of the CLCA program.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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February 2018: New Rates & Age 16-18 Drivers Added Rate changes went in to effect on February 1st, 2018. With the new rate comes the opportunity to sign up

eligible teens Age 16-18 for individual policies. In some areas, these drivers can pay less than $44.50/month to

drive legally and responsibly. This month’s tip includes new 2018 rates, eligibility guidelines, as well as some

marketing tips for February.

2018 Rate Changes & Eligibility Guidelines

Please note the new rates for 2018 took

effect Feb 1st, 2018.

Click here for 2018 rates

Click here for new Eligibility Guidelines

CAARP Producer Procedures Course

If you haven’t yet seen the updated training, now is a good

time to refresh your knowledge

about the CLCA program through

this new CAARP training video.

February Marketing Opportunities

February is a fun time to get creative on your messaging

and marketing to new and existing customers. It’s a month packed with special holidays and an opportunity to get your

message and business out there.

Feb 2 – Groundhog day

Feb 4 – Super Bowl Sunday

Feb 13 – Mardis Gras

Feb 14 – Valentine’s Day

Feb 18 – Daytona 500

Feb 19 – President’s Day

VITA (Free tax service) Sites Outreach

The CLCA outreach team is actively promoting the program

at VITA sites in key regions. Email us if you are interested in

co-tabling. [email protected]

Got Collateral?

Reminder to stock up on your collateral. Rack cards and

acrylic holders are some of our most popular items. Visit

the CLCA website or send us an email to:

[email protected].

Age 16-18 Drivers Now Eligible to Apply

This year we welcome

teen drivers to the

program. Ages 16-18

can now hold their own

policies. At 100%

surcharge of base rate,

emancipated teenage drivers and those age 16-18 can

now apply for individual policies with rates ranging from

$534 to $980 depending on location. Check rates here.

Producer Resources

Valuable resources for

producers including job

aids, CLCA brand logos

and advertising

collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Consumer Success Stories

Do you have a success story about a CLCA customer? Share it

with us and we may feature you on our next Tip of the Month.

Connect with us on Social Media

Disclaimer: The information shared by these websites contain external links or

pointers to information created and maintained by other public and private

organizations. These links and pointers are provided for convenience. The CLCA

program does not control or guarantee the accuracy, relevance, timeliness or

completeness of this outside information. These do not constitute or imply the

endorsement, recommendation or approval of the CLCA program.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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March 2018: Highlights from our favorite marketing tool: www.mylowcostauto.com Did you know that the CLCA program helps build your business through online marketing? We place online ads

and host social media pages like Facebook and Twitter to drive consumers to the CLCA website. The website is

where consumers can find you and contact you for business. The recently refreshed website contains program

eligibility information along with reading materials in 10 different languages. There are even videos in English

and Spanish on the site and on Youtube. View and download 2018 marketing and outreach materials like the

Premium Rate/ Income Calculator and other marketing tools featured on www.mylowcostauto.com.

Find an Agent Directory

There are two locations on the website where

consumers can access the Agent Directory.

1. On the Get Started drop down menu; and

2. After the Eligibility Questionnaire

Consumers can also call 866.602.8861 to get a list of

agents.

Income Eligibility Calculator

Use the drop-down menu to

select household size and the

maximum income appears

automatically. It takes the

guesswork out of household

income criteria.

March Marketing Opportunities

This month we celebrate the vital role of women in history.

For sports-lovers, March Madness is right around the

corner. March is a great time to get your message out and

spark your March-marketing genius.

March 6-7 – National day of Unplugging

March 14 – Pi Day (3.14)

March 17 – St. Patrick’s Day

March 20 – First Day of Spring

March 23 – National Puppy Day

March 28 – Earth Day hour

Online Rate Calculator is mobile friendly

The online rate calculator is a great tool for business on-

the-go with a mobile-friendly feature. It eliminates the

hassle of carrying a rate sheet with you. All you need is

internet access and you can write business in any county

across the state. You can even point your customer to the

calculator for self-help. It’s easy to use and assists producers with CLCA annual rate transparency.

Producer Resources

Valuable resources for

producers including job

aids, CLCA brand logos

and advertising

collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Disclaimer: The information shared by these websites contain external links or

pointers to information created and maintained by other public and private

organizations. These links and pointers are provided for convenience. The CLCA

program does not control or guarantee the accuracy, relevance, timeliness or

completeness of this outside information. These do not constitute or imply the

endorsement, recommendation or approval of the CLCA program.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

Page 4: January 2018: New rates & Tax-season marketing tipsclcaattachments.blob.core.windows.net/lapportal... · collateral are available here. Here’s where you can also find past Tip of

April 2018: Who Qualifies for CLCA? Anyone with a valid California Driver's license who meets the income eligibility guidelines may qualify to

purchase a Low-Cost Auto Insurance policy. Other criteria include having a registered vehicle valued at $25,000

or less and be at least 16 years of age. Click here for the online eligibility questionnaire (EQ), a tool we

developed to qualify your customers quickly and easily. Available in 9 various languages.

Proof of Income Documentation

There are multiple ways

consumers are able to provide

proof of income to qualify for

CLCA such as having a public

assistance or benefits card

like the EBT (Electronic Benefits

Transfer). Click here for a job aid with a list of acceptable

documents producers may use to guide consumers with

program eligibility.

Application Support for Agents

Click here to review and download

a free job aid for Application

Support. The job aid includes

application and document

requirements consumers will need

to apply for the program. We

encourage you to contact

AIPSO/CAARP for any EASi related questions or concerns

you may have:

• Phone: 800-622-0954

• Email: [email protected]

April Marketing Opportunities

Spring is in the air and with it many opportunities such as

Easter and Customer Loyalty month. What are you doing

for your customers? Let us know if you have any great

ideas and we may feature your story on a future tip of the

month.

April 1 - April Fools/Easter

April 6 - Walk to Work Day

April 10- National Siblings Day

Apr 11 - National Pet Day

Apr 18 – World Healing Day

Apr 19 - Customer Day

Apr 22 - Earth Day

Apr 23 - Take a Chance Day

EASi system online

Producers are required to utilize the

EASi system to expedite the

application submission process. The

EASi system provides the following

benefits to producers: 1) Immediate binding of coverage

2) Generates temporary insurance identification cards for

private passenger applications 3) Electronically transmits

the application to the Plan. 4)Allows the deposit payment

to be made by electronic funds transfer, debit card, or

credit card.

Producer Resources

Valuable resources for

producers including job

aids, CLCA brand logos

and advertising

collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

VITA (Free tax service) Sites Outreach

The CLCA outreach team is actively promoting the program at

VITA sites in key regions. Email us if you are interested in co-

tabling. [email protected]

the CLCA website or send us an email to:

[email protected].

Connect with us on Social Media

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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May 2018: CLCA Generates free leads for producers Recent CLCA website data reveals the top 5 counties with eligible responses and leads generated are Los

Angeles, San Bernardino, Riverside, Sacramento and San Diego. If you do business in any of these counties,

you're in luck because this is the highest demand area for CLCA insurance. Marketing and outreach efforts target

prospective consumers through online and on-the-ground grassroots campaigns.

Sign-up for free leads

Lead generation campaigns attract visits to the CLCA

website where the consumer is prescreened and

qualified. The qualified consumer then has the option

of completing an online application, selecting an area-

agent, selecting an agent with preferred

language, or have their information sent to a Lead

Accepting Producer (LAP). If you are interested in

receiving complimentary leads, please get certified to

receive those leads by visiting the "For Agents" page at

www.mylowcostauto.com and select "For Agents" at

the very top of the homepage.

Producer Highlight

May Ly, CLCA Program

Specialist in Central CA (left) is

joined—at a faith community

resource fair – by Lead

Accepting Producer, Michael

Hewitt, Farmers Insurance in

Clovis, CA. May and Michael

partnered to provide outreach and education to an

estimated 100 potential customers.

May Marketing Opportunities

May is perhaps one of the most celebrated months offering

many marketing opportunities such as Memorial Day

weekend, kicking off summer travel; college graduation

season with young adults falling off their parent’s

insurance; and Mother’s Day. Research indicates that

women have a purchasing power of $15 trillion in the U.S.

making them the most influential in financial decisions for

households.

May 4 - Star Wars Day

May 5 - Cinco de Mayo

May 13 - Mother's Day

May 19 - Armed Forces Day

May 28 - Memorial Day

EASi system online

Are you a new producer or have not

written a CLCA policy in a while? Here’s

a refresher course on processing CLCA

applications using the EASi system.

Producer Resources

Valuable resources for

producers including job

aids, CLCA brand logos

and advertising

collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Interesting articles

We mine and collect articles and resources that may be of

interesting to feature. This month we brign attention to the

national crisis of growing poverty in this USA Today article. In

California alone: Bakersfield, Fresno and Sacrmento have

experienced the largest increase in concertrated poverty since

2010 compared to the rest of the nation. For CLCA, this means

more households in these 3 cities may be eligble fo rthe CLCA

benefit.

Social Media

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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June 2018: Can Customers Find You? Finding an agent on the CLCA website couldn't be easier. Consumers browsing

the website can go directly to any "Find An Agent" section, type in their zip code

and get instant access to certified producers in the area to choose from. Check

to make sure your information is accurate on the map and that you include any

additional languages spoken in your office. Contact [email protected] with changes to your information.

Find An Agent Map and Leads

On the front page of the website, consumers can

easily select "Find an Agent". Some may not have the

time to complete eligibility questions, or they may be

apprehensive of giving too much information. If so, they

are offered this self-service zip-code search option

where they are provided a map, and can download or

get emailed a list of area agents.

Producer Highlight

May Ly, CLCA

Specialist, was

joined by Lead

Accepting Producer,

Art Milton (far right)

at the 40th Annual

Senior Awareness

Day in Stockton, CA

on 5.23.18.

With over 3,000 people in attendance, May and Art

spoke with several seniors and distributed over 450

CLCA educational materials. Thank you for joining us

Art!

Limited Postcards Available

Email: [email protected]

June Marketing Opportunities

June is National Safety

Month. What a great

opportunity for some safety-

related marketing. Consider

participating in summer

outreach events and include

special Father's Day

messaging. Don't forget to

check on customers with

potential college graduates

falling off their parent's insurance. Visit justdriveCA.org for

traffic safety tips and ideas.

Producer Resources

Newly updated valuable

resources for producers

including job aids, CLCA

brand logos and

advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Tabling Opportunities

The outreach team have outreach opportunities to co-table in

the Los Angeles, Orange, Riverside, San Bernardino and Fresno

county areas. Email: [email protected] to connect with

an Outreach Specialist in the area. Tell us you're interested and if

we are doing outreach in your area, we will let you know.

Social Media

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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July 2018: Social media impact

Social media continues to dominate the CLCA online

marketing efforts to drive potential consumers to

the www.mylowcostauto.com website. When a

consumer visits the CLCA website, it prompts them

to take action and/or find an agent. Averaging well

over 350,000 impressions per month, the social

media campaigns

on Twitter, Facebook and YouTube are driving

significant views of the website. We invite you to

visit the social media sites for ideas on how you can

leverage our statewide campaigns and adopt free

graphics and videos for your own social media sites.

New to the Youtube site are animated videos we

post on other social media sites. Like and comment

on the videos and share your information for

additional reach opportunities.

July Marketing Opportunities

July is a great month to utilize safety-related

marketing. With firework and the summer

heat, consider doing summer-related safety

tips. On our social media you will see #carfacts or

#DYK (did you know) posts. It’s a fun and quick way to engage consumers. Join any of our

conversations and make sure to tag CALowCostAuto

Tabling Opportunities

The outreach team have outreach opportunities to co-

table in the Los Angeles, and Fresno county

areas. Email: [email protected] to connect

with an Outreach Specialist in the area. Tell us you're

interested and if we are doing outreach in your area, we

will let you know.

Cellphones = Sales

Our data indicates that

most visitors clicking

CLCA banner ads or

watching the videos are

doing so from their

mobile devices. Last

month over 213 phone

calls to the hotline came

from visitors using

mobile devices.

People on the go prefer

to view ads and videos

on their cellphones over

other devices. The CLCA

website, the Eligibility

Questionnaire and all

our social media sites

have been optimized for

mobile viewing and

makes our application

process user friendly.

Have you tried testing the CLCA website on your cell

phone? If you are viewing this tip of the month on

your cell phone, it should look like the image on the

left. Otherwise, if you're viewing from your desktop,

give the mobile view a test drive and tell us what you

think by sending us an email to

[email protected].

Producer Resources

Newly updated valuable

resources for producers

including job aids, CLCA

brand logos and

advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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August 2018: Know Your Customer

Knowing your customer often takes digging through data to

plan your marketing. Unique demographic data from the

Los Angeles County Office of Public Health was recently

released. The City and Community Health Profiles series

presents a broad array of indicators known to impact

health and well-being. The reports in this series can be

drilled down city by city and contains a wealth of

information that can support how business can serve

specific community needs. Our efforts are to educate and

inform the public about this program. By downloading and

reviewing current data available about the CLCA customer

base, you may also unveil other knowledge about barriers

that affect insurance purchasing decisions and create new

sales opportunities. We acknowledge that these are health

profiles but the relevancy of these reports underscore key

issues in these cities or communities and perhaps how

customers are making purchasing priorities. We encourage

you to examine your existing city market and consider

builidng your CLCA business in those cities with potentially

larger CLCA target populations. Should other similar

erports become available in other counties, we will be sure

to let you know.

August Marketing Opportunities

With heat waves and fires blazing across our state,

here is a one-stop resource to help your customers

without air condition to find cooling stations. A

safety awareness campaign is an optimal marketing

tool for the summer.

Tabling Opportunities

The outreach team have outreach opportunities to co-

table in the Los Angeles, and Fresno county

areas. Email: [email protected] to connect

with an Outreach Specialist in the area. Tell us you're

interested and if we are doing outreach in your area, we

will let you know.

Census 2020 and Community data

A closer look at communities

We pulled a report of the city of Pico

Rivera and shared a snapshot of the

easy to read data and colorful

graphics on the image to the left as

an example of the types of reports

available to you.

With a population of 64,032, 91% of

the residents are Latino. 62% are

between the ages of 18-64. 38% are

below 200% of the Federal Poverty

Level (FPL).

Do you think that this knowledge can

help you with your marketing

strategy? There is so much more

about this city to uncover in over 30

pages of information rich

resources for producers.

Quick Survey: Share your thoughts

Producer Resources

Newly updated valuable

resources for producers

including job aids, CLCA

brand logos and

advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy

support, please contact AIPSO at [email protected] or

(800)622-0954.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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September 2018: Policy changes ahead

Amendment to CLCA Program Eligibility

Good news! Effective October 1, 2018,

changes to eligibility requirements expand

eligibility to more households. Prior to

the change, consumers were not eligible

to enroll if other vehicles in the financial

household were insured elsewhere. With the new changes,

consumers no longer have to enroll all vehicles in the

household, but rather just those registered to the

applicant, still with a limit of 2. Motorcycles and

commercial vehicles are excluded. Additional clarification

language, and small changes to the application are being

made to assist with this change. Click here to review the

policy changes. Reach out to AIPSO/"CAARP" with questions

by email to [email protected] or call (800)622-0954.

September Marketing Opportunities

With summer behind us, now would be a good time to refresh

your plans. A good place to start is your customer list. When

was the last time you checked your customer list? Do you

have current contact information? Have there been any

changes to the household size and income? Are there new

drivers in the household? If you are able to, set-aside a small

budget for a special promotion or giveaway for customers who

update their contacts. Autumn would be a great time to

update your customer records, right before the holiday

season.

Tabling Opportunities

The outreach team have outreach opportunities to co-

table in the Los Angeles, and Fresno county areas. Email:

[email protected] to connect with an Outreach

Specialist in the area. Tell us you're interested and if we are

doing outreach in your area, we will let you know.

Producer Resources

Newly updated

valuable resources for

producers including

job aids, CLCA brand

logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and

policy support, please contact AIPSO at [email protected] or

(800)622-0954

Communication tip: Texting Service

Have you ever received a text from a

restaurant to let you know your table is

ready? How about a text from your dentist

to remind you about your

appointment? These notices work and

customers read them. Research indicates

that the read rates for text messages are

significantly higher than any other

electronic communication and social

media. Text reminders are only a few of

the creative ways some of our agents are engaging their

customers and communicating efficiently with them. There

are also texting services where you can automate reminders

such as appointments, documents required, deposits and

premium reminders. Next time, think about sending a text

message instead of an email or phone call to your

customer. Remember to get your customer's permission

before you sign them up for any text services.

Special Events alert

It's national Hispanic & Latino Heritage

month from September 15 to October 15,

2018. Be on the lookout for local events

and resource fairs to attend and hand out

your business cards. If you would like to

assist us at some of these events, and can

speak Spanish, send an email to

[email protected]

Out of Stock

Our apologies, but we are currently

out of stock of Spanish document

holders.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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October 2018: 19,000 Enrolled

Thank You Producers

Thank you for being a valuable part of the

CLCA program. With your support, over

19,000 vehicles are enrolled in California’s

Low Cost Auto Insurance program.

Thousands of households are saving

money and driving responsibly. This is the highest number

of vehicles enrolled in the program since its inception in

1999.

October Marketing Opportunities

Early this year, the program expanded

eligibility to include emancipated minors

16 to 18 years old. This allows

independent teenagers an opportunity to

enroll in CLCA. Marketing to this target

population includes visiting places such

teen centers, school districts and legal

aid. You may visit your local establishments and offer your

services as a CLCA certified producer. Attach a business

card to one of our rack cards and establish contact with

these places. If you would like to accompany our Outreach

team at a presentation or event at some of these locales,

send an email to [email protected].

Tabling Opportunities

The outreach team have outreach opportunities to co-

table in the Los Angeles, and Fresno county areas. Email:

[email protected] to connect with an Outreach

Specialist in the area. Tell us you're interested and if we are

doing outreach in your area, we will let you know.

Producer Resources

Newly updated

valuable resources for

producers including

job aids, CLCA brand

logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and

policy support, please contact AIPSO at [email protected] or

(800)622-0954

Amendment to CLCA Program Eligibility

With the removal of the "all-vehicles in

the household enrollment requirement"

more eligible consumers are expected

to purchase policies. With the new

changes, consumers no longer have to

enroll all vehicles in the household, but

rather just those registered to the

applicant, still with a limit of 2. Motorcycles and

commercial vehicles are excluded. The online Eligibility

Questionnaire has been modified. Additional clarification

language, and small changes to the application have been

made to assist with this change. Click here to review the

policy changes. Reach out to AIPSO/"CAARP" with questions

by email to [email protected] or call (800)622-0954.

Inland Empire Support

CLCA is now available through the

Connect IE online social services

search engine. Consumers living in the

Inland Empire can now visit

https://connectie.org/ and search for

auto insurance and other free and low

cost services.

Follow Us on Facebook and Twitter

Share your stories and follow CA Low Cost Auto on Facebook

and Twitter

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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November 2018: California Food Banks

To participate in the CLCA program, policy holders must be

within 250% of the Federal Poverty Level. Many of these

families are living paycheck to paycheck and barely have

enough savings to cover car repairs. This month, we put

the spotlight on one of our partners, the California

Association of Food Banks, and the work they do to feed

over 2 million Californians. Nearly 1 in 8 people face food

insecurity every day, where there is a constant lack of

access to the food one needs for a healthy, active life. For

the 4.9 million Californians struggling with food insecurity,

hard choices must be made between buying food and

meeting basic needs such as housing, medicine,

transportation, insurance, or childcare. Food insecurity

disproportionately affects children and seniors.

November Marketing Tip

Have you tried sending out

handwritten notes? Most businesses

don't realize the power of a

handwritten note. Spending the extra

5 minutes for your most valuable

customers may be worth the extra effort. Order your CLCA

notecards today by emailing us.

Producer Resources

Newly updated

valuable resources for

producers including

job aids, CLCA brand

logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and

policy support, please contact AIPSO at [email protected] or

(800)622-0954

CA Food Banks Feed Over 2 Million

Food banks play a critical

role in California’s food safety net, reaching over

five million people in need,

including children, seniors,

the working poor, disabled,

homeless, and veterans.

Establishing a recurring monthly donation can be one of the

most meaningful ways to support your local food bank,

especially since donations tend to taper off after the

holidays. By supporting your food bank all year round, you

can ensure quality, consistent service to those in need no

matter the season. Sponsoring a food drive in your office is a

great way to give back. To make a donation to your local food

bank, please contact them directly. Find your local food bank

using the Food Bank Finder .

Updated Promo Video

Promotional program videos

on the CLCA YouTube channel

have been updated to reflect

the new program changes.

Feel free to share the videos

on your own social network

channels. Click in the image to see the video.

Happy Thanksgiving

We appreciate and value your partnership to

advance the CLCA program across the

state. From our team to yours, have a safe and

enjoyable Thanksgiving holiday.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]

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December 2018: Winter Storm Tips

Have you seen the Weathering the

Storm: Winter Driving tips brochure

from the California Department of

Transportation? It contains valuable

information and tips for California

drivers this winter season, from

creating an emergency car kit to

knowing how to access mobile maps

of current roadway conditions and closures.

Click here or click on the brochure image to download the

document in a .pdf format. It makes a great addition to any

social media campaign or attachment to communications

with your clients.

December Marketing Tip

Combine the CLCA logo and your

company logo to produce posters to

announce zero rate hikes for the

CLCA program in 2019. Help

customers discover the importance of

staying insured. Consider a social media campaign to

promote 2019 as a zero-hike year for CLCA rates. Use

hashtags such as #zerohike2019 #staylow2019

#lowcost2019 Remember to tag CALowCostAuto on your

campaigns so we can help promote as well

Producer Resources

Newly updated

valuable resources for

producers including

job aids, CLCA brand

logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and

policy support, please contact AIPSO at [email protected] or

(800)622-0954

Zero Rate Changes in 2019

The biggest news for existing

CLCA and new customers is rates

will remain the same in 2019. The

CLCA program will continue to

offer affordable low cost auto

insurance rates to qualified

California drivers. We expect the

zero hike to draw in even more

drivers seeking affordable

insurance to meet basic liability insurance needs.

Updated Promo Video

Promotional program videos

on the CLCA YouTube channel

have been updated to reflect

the new program changes.

Feel free to share the videos

on your own social network

channels. Click in the image to see the video.

Happy Holidays from CLCA

Wishing you Happy Holidays and a prosperous 2019.

Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]