January 2018: New rates & Tax-season marketing tips Rate changes go in effect on February 1 st , 2018. If you haven’t received your rate change notification from CAARP, please reach out to AIPSO at [email protected]or (800)622-0954. Tax season is an opportunity to engage income-eligible populations. We will be at VITA marketing events and sites across the state. Join us if you are interested in building new leads. Rate Change Announcement Please note that the new rates for 2018 will take effect on February 1 st , 2018 CAARP Producer Procedures Course If you haven’t yet seen the updated training, now is a good time to refresh your knowledge about the CLCA program through this new CAARP training video. VITA Free Tax Preparation Program The Outreach team will be out and about this tax season at several VITA sites throughout Los Angeles, Orange, Riverside, San Bernardino, San Diego, Fresno and Kern counties. If you are interested in co-tabling with us, please email: [email protected]. Got Collateral? Reminder to stock up on your collateral. Rack cards and acrylic holders are some of our most popular items. Visit the CLCA website or send us an email to: [email protected]. Cal-EITC – Statewide resource Tax season is here and most consumers who qualify for CLCA may also benefit from California’s Earned Income Tax Credit (Cal-EITC). This program aims to put money back in the hands of low-income tax payers. Producer Resources Valuable resources for producers including job aids, CLCA brand logos and advertising collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy support, please contact AIPSO at [email protected]or (800)622-0954. Connect with us on Social Media Disclaimer: The information shared by these websites contain external links or pointers to information created and maintained by other public and private organizations. These links and pointers are provided for convenience. The CLCA program does not control or guarantee the accuracy, relevance, timeliness or completeness of this outside information. These do not constitute or imply the endorsement, recommendation or approval of the CLCA program. Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]
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January 2018: New rates & Tax-season marketing tips Rate changes go in effect on February 1st, 2018. If you haven’t received your rate change notification from CAARP, please reach out to AIPSO at [email protected] or (800)622-0954. Tax season is an opportunity to
engage income-eligible populations. We will be at VITA marketing events and sites across the state. Join us if
you are interested in building new leads.
Rate Change Announcement
Please note that the new rates
for 2018 will take effect on
February 1st, 2018
CAARP Producer Procedures Course
If you haven’t yet seen the updated training, now is a good
time to refresh your knowledge
about the CLCA program through
this new CAARP training video.
VITA Free Tax Preparation Program
The Outreach team will be out and about this tax season at
several VITA sites throughout Los Angeles, Orange,
Riverside, San Bernardino, San Diego, Fresno and Kern
counties. If you are interested in co-tabling with us, please
Disclaimer: The information shared by these websites contain external links or
pointers to information created and maintained by other public and private
organizations. These links and pointers are provided for convenience. The CLCA
program does not control or guarantee the accuracy, relevance, timeliness or
completeness of this outside information. These do not constitute or imply the
endorsement, recommendation or approval of the CLCA program.
Program Website | mylowcostauto.com | Have Questions? Email us at [email protected]
February 2018: New Rates & Age 16-18 Drivers Added Rate changes went in to effect on February 1st, 2018. With the new rate comes the opportunity to sign up
eligible teens Age 16-18 for individual policies. In some areas, these drivers can pay less than $44.50/month to
drive legally and responsibly. This month’s tip includes new 2018 rates, eligibility guidelines, as well as some
marketing tips for February.
2018 Rate Changes & Eligibility Guidelines
Please note the new rates for 2018 took
effect Feb 1st, 2018.
Click here for 2018 rates
Click here for new Eligibility Guidelines
CAARP Producer Procedures Course
If you haven’t yet seen the updated training, now is a good
time to refresh your knowledge
about the CLCA program through
this new CAARP training video.
February Marketing Opportunities
February is a fun time to get creative on your messaging
and marketing to new and existing customers. It’s a month packed with special holidays and an opportunity to get your
message and business out there.
Feb 2 – Groundhog day
Feb 4 – Super Bowl Sunday
Feb 13 – Mardis Gras
Feb 14 – Valentine’s Day
Feb 18 – Daytona 500
Feb 19 – President’s Day
VITA (Free tax service) Sites Outreach
The CLCA outreach team is actively promoting the program
at VITA sites in key regions. Email us if you are interested in
March 2018: Highlights from our favorite marketing tool: www.mylowcostauto.com Did you know that the CLCA program helps build your business through online marketing? We place online ads
and host social media pages like Facebook and Twitter to drive consumers to the CLCA website. The website is
where consumers can find you and contact you for business. The recently refreshed website contains program
eligibility information along with reading materials in 10 different languages. There are even videos in English
and Spanish on the site and on Youtube. View and download 2018 marketing and outreach materials like the
Premium Rate/ Income Calculator and other marketing tools featured on www.mylowcostauto.com.
Find an Agent Directory
There are two locations on the website where
consumers can access the Agent Directory.
1. On the Get Started drop down menu; and
2. After the Eligibility Questionnaire
Consumers can also call 866.602.8861 to get a list of
agents.
Income Eligibility Calculator
Use the drop-down menu to
select household size and the
maximum income appears
automatically. It takes the
guesswork out of household
income criteria.
March Marketing Opportunities
This month we celebrate the vital role of women in history.
For sports-lovers, March Madness is right around the
corner. March is a great time to get your message out and
spark your March-marketing genius.
March 6-7 – National day of Unplugging
March 14 – Pi Day (3.14)
March 17 – St. Patrick’s Day
March 20 – First Day of Spring
March 23 – National Puppy Day
March 28 – Earth Day hour
Online Rate Calculator is mobile friendly
The online rate calculator is a great tool for business on-
the-go with a mobile-friendly feature. It eliminates the
hassle of carrying a rate sheet with you. All you need is
internet access and you can write business in any county
across the state. You can even point your customer to the
calculator for self-help. It’s easy to use and assists producers with CLCA annual rate transparency.
Producer Resources
Valuable resources for
producers including job
aids, CLCA brand logos
and advertising
collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy
May 2018: CLCA Generates free leads for producers Recent CLCA website data reveals the top 5 counties with eligible responses and leads generated are Los
Angeles, San Bernardino, Riverside, Sacramento and San Diego. If you do business in any of these counties,
you're in luck because this is the highest demand area for CLCA insurance. Marketing and outreach efforts target
prospective consumers through online and on-the-ground grassroots campaigns.
Sign-up for free leads
Lead generation campaigns attract visits to the CLCA
website where the consumer is prescreened and
qualified. The qualified consumer then has the option
of completing an online application, selecting an area-
agent, selecting an agent with preferred
language, or have their information sent to a Lead
Accepting Producer (LAP). If you are interested in
receiving complimentary leads, please get certified to
receive those leads by visiting the "For Agents" page at
www.mylowcostauto.com and select "For Agents" at
the very top of the homepage.
Producer Highlight
May Ly, CLCA Program
Specialist in Central CA (left) is
joined—at a faith community
resource fair – by Lead
Accepting Producer, Michael
Hewitt, Farmers Insurance in
Clovis, CA. May and Michael
partnered to provide outreach and education to an
estimated 100 potential customers.
May Marketing Opportunities
May is perhaps one of the most celebrated months offering
many marketing opportunities such as Memorial Day
weekend, kicking off summer travel; college graduation
season with young adults falling off their parent’s
insurance; and Mother’s Day. Research indicates that
women have a purchasing power of $15 trillion in the U.S.
making them the most influential in financial decisions for
households.
May 4 - Star Wars Day
May 5 - Cinco de Mayo
May 13 - Mother's Day
May 19 - Armed Forces Day
May 28 - Memorial Day
EASi system online
Are you a new producer or have not
written a CLCA policy in a while? Here’s
a refresher course on processing CLCA
applications using the EASi system.
Producer Resources
Valuable resources for
producers including job
aids, CLCA brand logos
and advertising
collateral are available here. Here’s where you can also find past Tip of the Month publications. For plan and policy