January 2015 Basic Presentation

The VomelaCompanies Showcase©2014 Vomela. The text, drawings, images, renderings, representations, ideas and disclosures contained in this document are the exclusive property of Vomela Specialty Company. All rights reserved.800-645-1012 or 800.428.7728 toll free | 274 Filmore Avenue East, St. Paul, MN 55107-1417 | www.vomela.com

Who We Are

With more than 65 years of experience, we make great products better, through our value added services and dynamic print solutions.

With brilliant execution and relentless focus on the consumer, we build and maintain brand equity for our clients.

Our Company

Vomelafamily owned printer more than 65 years,growing at the speed of retail

1000people strong

$230Min projectedrevenue

Retail expertsspecializing in store décor, shopper POP, print manufacturing, custom installation, IT services

Leading providerof graphic products to OEM, recreational vehicle, trucking, corporate fleet and NASCAR markets

Our Network

Knoxville, TN

Greenville, SC

Chicago, IL

Englewood, CO

Gaithersburg, MD

Houston,TX

New York,NY

Richmond, BC (Canada)

Kent, WA

South San Francisco, CA

Kaysville, UT

Benton Harbor, MI

Charlotte, NC

High Point, NC

Indianapolis, IN

St. Paul, MN

Maplewood, MN

Elkhart, IN

Santa Fe Springs, CA

Washington, D.C.

Multiple locations across

the United States and Canada

provides client security with

regional printing, capacity,

and disaster recovery.

Our Core Disciplines

Small Format Digital

General Programs, Promotion & POP

Store Décor

Tradeshows & Events Fleet & Transit

We Are Certified

• Credibility and Integrity

• Color Consistency

• Effective Quality Control

• Expertise and equipment to deliver graphic programs across full spectrum of durability

more than the POWER OF PRINT

more than you THOUGHT POSSIBLE

Digital

Dye Sublimation

Screen

We Are…

We are retail experts

Understanding retailers, their staff needs and aspirations

We are strategic

Experts in creatively understanding and translating brand values and attributes…we know how to define and differentiate effectively

We are creative and commercial

Meeting time, cost and quality criteria…providing practical solutions that are futureproof

We are multi-disciplinary

Partner network includes architects, interior designers, work place environment and corporate culture experts, and technology integration resources

Our Brand Experience

APPARELBurberryGAP Inc.Old NavyTJ MaxxUnder ArmourZara

AUTOMOTIVEBridgestoneFirestoneHibdon Tires PlusNapa Auto PartsO’Reilly Auto PartsPenskeWheel Works

BIG BOX RETAILBest Buy / FutureshopLowe’s USLowe’s CanadaMasters AustraliaTargetWalmart

C-STORECircle KCore-MarkSunocoSuper AmericaValero

CRAFT & HOBBYHancock FabricsJo-Ann Stores

DEPARTMENTSTOREBloomingdale’sDillard’sMacy’s

CPG3MCoca-ColaJohn DeereNestleOld CastlePergoScottsSylvania

GROCERYBottom DollarDollar General MarketFood LionMarshSupervalu

OFFICE PRODUCTSOfficeMaxStaplesUPS

PHARMACEUTICALCVSVitamin ShoppeWalgreens

QSRBob’s Big BoyCheckersDomino’sDunkin DonutsFamous Dave’sMcDonaldsStarbucksWhite Castle

SHOESBrown Shoe CompanyFamous FootwearFinish LineRack Room ShoesShoe Carnival

SPECIALTY RETAILAT&TBed Bath & BeyondClaire’s BoutiquesDirect BuyDisneyFestool

SPORTING GOODSAcademy SportsPGA TOUR Superstore

Our Process and Skills

• Brand position assessment

• Briefing and audit interviews

• Competitive audit and analysis

• Shopper demographics

• Pre-concept analysis, evaluation

• Measurable objectives

• Brand communications

• Graphic design

• Production design

• Brand and identity systems

• Industrial design

• Interior design

• Concept wayfinding and zoning

• Merchandising, fixtures and furniture

• Image research

• Color palette and material specifications

• Content development and copywriting

• Print and package design

• Concept applicationand fixture prototype

• Refinement andvalue engineering

• Material specifications

• Compilation ofprogram specifics

• Artwork and design guidelines

• Vendor alignmentmanagement

• Cost appraisalsand monitoring

• Site visits reviewand evaluation

• Strategicrollout programsimplementation

• Program management

• Visual merchandisingguidelines

• Digital assetmanagement

• Installation manualsand guidelines

• Prototype store

• Financial performance (return on investment)

• Customer loyalty and sustainable brand equity

• Perceived shopper experience

• Rollout and concept refresh strategy

• Perceived shopper experience

• Rollout and concept refresh strategy

DISCOVERYBrand Positioning

VISUALIZATIONDesign Strategy

REALIZATIONDesign and Development

EXECUTIONDetailing and Documenting

CONTINUOUSIMPROVEMENT

Process & Skills

Our VomelaCompanies Showcase

Store Décor

Lowe’s Shelby

Store Décor

Lowe’s Express

Store Décor

WHOLE FOODS MARKET

Store Décor

WHOLE FOODS MARKET

Store Décor

UNDER ARMOR

Store Décor

ACADEMY SPORTS HARDWARE GRID SOLUTIONS

Store Décor

ACADEMY SPORTS BARBEQUE DEPARTMENT CONCEPTS

Store Décor

Lowe’s Canada Light Bulb Aisle

Store Décor

Lowe’s Canada Appliance Department Concepts

Store Décor

TARGET

Store Décor

BEST BUY

Store Décor

OLD NAVY

Store Décor

TJ MAXX

What Else

General Programs

SPECIALTY RETAIL

General Programs

SPECIALTY RETAIL

General Programs

Lowe’s Northlake

General Programs

DIMENSIONAL LETTERING

Events & Tradeshows

2013 NBA ALL-STAR GAME

Events & Tradeshows

GWAVA BODY WORLDS

Events & Tradeshows

SUPERBOWL XLIV

Events & Tradeshows

SALT LAKE & VANCOUVER OLYMPICS

Extreme Windows

Extreme Windows

THANKYOU!

The VomelaCompanies Showcase©2014 Vomela. The text, drawings, images, renderings, representations, ideas and disclosures contained in this document are the exclusive property of Vomela Specialty Company. All rights reserved.800-645-1012 or 800.428.7728 toll free | 274 Filmore Avenue East, St. Paul, MN 55107-1417 | www.vomela.com