January, 2010 Katz Television Group – National Marketing And Local Media Presentation.

January, 2010

Katz Television Group –National Marketing And Local Media

Presentation

One-Stop Shopping

One-Stop Trafficking

Geo-Targeting

Behavioral Targeting

Addressability

Katz Television Group Understands What Political Advertisers Are Looking For:

Katz Television Group

Services

Katz Television Group Is Ready To Meet A Politician’s Objectives Everywhere - On All Screens!

XS S M L XL

Katz Television Group

Assets

We Create Customized Solutions With Our Katz TV Assets Based On the Politician’s Objectives And Needs

THE KATZ FACTOR

By Time Zone

By Geo-Targeted Multi-Market

By RegionDigitalMulticast Channels

Local Grass Root Events

Station MobileOpportunities

StationWebSites

Katz Television Group

Assets

• Katz Television Group Offers Advertisers Scale:

546 TV Station Web Sites56 Million Monthly Unique Visitors

190 DMAs

73.8% Of USA

546 TV Stations

• Katz Has Access to All 210 DMAs & 100% U.S. Coverage

1,200+ Hours Of Live Local News Per Day

Katz Television Group

Scale

Katz Television GroupPower of Our Footprint

1 Spot Across Our Represented TV Stations Delivers:

Early Morning 2,000

Early News 3,000

Late News 5,000

TOTAL 10,000

Desperate Housewives 6,447

House 6,316

Survivor 5,132

Biggest Loser 4,868

The Katz Factor: Local News Unwired Network Versus High Rated Prime Network Programs

Network Source: Nielsen NTI w/o 11/30/09 – All Original Programs

1 Spot Across Our Represented TV Stations Delivers:

Early Morning 2,000

Early News 3,000

Late News 5,000

TOTAL 10,000

FX: Sons Of Anarchy 3,026

Spike: Ultimate Fighter 2,368

USA: Monk 2,368

A&E: Hoarders 1,974

The Katz Factor: Local News Unwired Network Out-Delivers The Highest Rated Prime Cable Programs

Cable Network Source: Nielsen NTI w/o 11/30/09

Katz Television GroupPower of Our Footprint

Sources From Which US Adults Get Their News And Information % of Total - September 2009

2.1%

2.9%

4.4%

14.6%

19.4%

19.4%

31.1%TV

Daily newspaper

Radio

Online

Weekly community papers

Free shopper newspapers

Magazines

Note: numbers may not add up to 100% due to respondents not having an answer from the list; Read chart as saying that US adults get 31.1% of their news and information from TVSource: ARAnet survey conducted by Opinion Research Corporation as cited in press release, September 24, 2009

Television Is America’s Primary Source Of News

1. Customized Multi-Market Campaigns

2. Local TV Segment Sponsorships Such As: Sports, Weather, Finance, Living Green, Childhood Obesity, etc.

3. National Unwired Networks

4. TV Station New Digital Tier Channels

Katz Television GroupCampaigns Include

LOCALISM…“Because All Politics Are Local”

GEOGRAPHY…Because Every Political Campaign Has Geographic Areas Of Opportunity!

LOCAL MEDIA…Because It Most Effectively Targets Key Markets Where Campaign Advertising Is Most Likely To Lead You To Victory!

The Impact Of Geo-Targeting On A Political Campaign’s Success Is Significant

Katz Television GroupGeo-Targeting

Katz National Marketing & Local MediaProposals Maximize A Political Campaign’s Impact

Mobile

Web

Digital TierChannels

TV

Promotions

Out-Of-Home

Radio

POLITICIAN

Katz Television GroupImpact

“Katz” Is The Premier Marketing Solutions Provider

That Leads Politicians To Victory!