Supporting Local (and beyond) Supporting Local (and beyond) Agricultural Tourism Efforts Agricultural Tourism Efforts Adopting regulations to meet changing needs Adopting regulations to meet changing needs Janet Caprile Farm Advisor UC Cooperative Extension Contra Costa County Ag Tourism Summit 11/4/11
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Supporting Local (and beyond) Supporting Local (and beyond) Agricultural Tourism EffortsAgricultural Tourism Efforts
Adopting regulations to meet changing needsAdopting regulations to meet changing needs
Janet Caprile
Farm Advisor
UC Cooperative Extension
Contra Costa County
Ag Tourism Summit 11/4/11
Established Established agritourismagritourism
industry in CCCindustry in CCC
““Harvest TimeHarvest Time””
started in 1976started in 1976
Over 40 UOver 40 U--pick and Roadside standspick and Roadside stands
Markets & customers have changedMarkets & customers have changed
Current markets and customersCurrent markets and customers
More customers are localMore customers are local
Less time for cooking & canningLess time for cooking & canning
Small volume, weekly grocery sales Small volume, weekly grocery sales
Family & farm experienceFamily & farm experience
The Modern Farm StandThe Modern Farm Stand
Larger standsLarger stands
Room for displays & activitiesRoom for displays & activities
Product diversityProduct diversity
Farmers trade goodsFarmers trade goods
Value added farm products Value added farm products
Make use of extraMake use of extra
Extend the seasonExtend the season
Olives have to be processedOlives have to be processed
Parking and traffic problemsParking and traffic problems
RecommendationsRecommendations
(spring 2005)(spring 2005)
Ordinance changes toOrdinance changes to
increase stand size increase stand size
and broaden product salesand broaden product sales
General plan amendment General plan amendment
LUP in Ag Core for sm. processing facilitiesLUP in Ag Core for sm. processing facilities
Permit streamlining and cost reductionPermit streamlining and cost reduction
CCC Ag Task Force (growers, UCCE, Ag Dept)CCC Ag Task Force (growers, UCCE, Ag Dept)
The County FixesThe County Fixes
Grower StandGrower Stand Farm StandFarm Stand Farm MarketFarm Market1500 1500 sq.ftsq.ft.. 1500 sq ft1500 sq ft 3500 sq. ft.3500 sq. ft.
LocallyLocally
grown producegrown produceDrinksDrinks
(vending)(vending)Locally grown produceLocally grown produceLocal value added (600sf)Local value added (600sf)NonNon--agag, non, non--local (60sf)local (60sf)
Locally grown produceLocally grown produceLocal value added Local value added (100%)(100%)
NonNon--agag, non, non--local local (700sf)(700sf)
Allowed by rightAllowed by rightBuilding permit for Building permit for structuresstructures
Admin review ($)Admin review ($)
Building permit for Building permit for structuresstructures
Land Use permit ($$)Land Use permit ($$)
Building permit for Building permit for structuresstructuresRetail food permit ?Retail food permit ?
Adopted June 2007 (after 3 long years!!!)
Local Farm Stands Saved!!Local Farm Stands Saved!!
Local Farm Stands become Local Farm Stands become Retail Food FacilitiesRetail Food Facilities
State Regulatory RoadblocksState Regulatory Roadblocks