Top Banner
Jane Bright 781.639.1122 profits:
35

Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Dec 15, 2015

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Jane Bright 781.639.1122

Non-profits:

Page 2: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Non-profit website goals are more complicated than for profit businesses.

March 15, 2011

Page 3: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

The difference?GOAL/CHALLENGE NON-PROFIT FOR PROFIT BUSINESS

Audience Members/community serviced, public, donors, grantors, elected officials…

Customer with defined demographic

Purpose Increase membership Provide informationRaise fundsRecruit volunteers/staffReduce operating costsMarket events

Sales and/or Marketing

Content Changes frequently Some Stability

Resources to Manage Very limited Can be SUBSTANTIAL

March 15, 2011

Page 4: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site Purpose: Start with your mission

• Provide services: For whom and who decides to seek services

• Provide information

• Advocate: Supporters and adversaries

March 15, 2011

Page 5: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Purpose: Site vs. Mission

March 15, 2011

Page 6: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site Purpose:Mission & Other Needs

• Provide services: For whom AND who decides to seek services

• Provide information

• Advocate:

Supporters & Adversaries

• Raise FundsMarch 15, 2011

Page 7: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Recruitment• Volunteers• Staff• Members• Clientele• Donors

March 15, 2011

Page 8: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Cut Administrative Costs

• Answers most asked phone and emailed questions

• Provide forms - Go green and/or Paper

• Take money-for services, donations & events-beware of Payment Card Industry standards

• Outbound email to reduce snail mail

March 15, 2011

Page 9: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Who are your audiences/community?

March 15, 2011

Page 10: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site Visitors-Funding Sources

• Grantors• Large donors• Small donors• Foundations• Board members• Government• Corporate sponsors• Events• OtherMarch 15, 2011

Page 11: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site visitors

• Receivers of services and/or decision makers

• Event participants• Member advocates taking action• Volunteers• Staff• Job applicants• Community• Media

March 15, 2011

Page 12: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

What are demographics of audience?

• Bifocal crowd vs. teens or both

• Computer availability & savvy

• Education level• Multiple languages

needed?

March 15, 2011

Page 13: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Know Your Audience

March 15, 2011

Page 14: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Niche Audiences

March 15, 2011

• Consider niche visitors

• Content drives audience

• Audience drives content

Page 15: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site Content? • What do visitors want to

know?• What do visitors want to do? • What do you want them to

have?• What are grantors looking

for?• How will the content

change? • Ask for & use testimonials• Go ahead and brag!March 15, 2011

Page 16: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Private content

• Is some content restricted to limited group?

• How to protect sensitive pages or info?

• Beware of Google!

March 15, 2011

Page 17: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

How to collect and create content

• Look at all print material you have

• Do you have videos? • Look at Facebook page• Look at grant applications

and appeals• Check out media coverage

March 15, 2011

Page 18: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

March 15, 2011

Page 19: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Figuring out site navigation

• Group topics by how visitors think• Keep navigation visible & obvious• OK to repeat info on multiple pages

March 15, 2011

Page 20: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Visual Should be Powerful

• Your visual image directly tied to mission

• Visual conveys message as much as words

• Pictures, pictures, pictures• Design mix of logo, color,

fonts, images, text layout• Understand your purpose,

then translate into look and feel

March 15, 2011

Page 21: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Image is Everything

March 15, 2011

Page 22: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Image Communication

March 15, 2011

Page 23: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Video Strategy

• Embed/link on your site• YouTube < 10 minutes• Paid Servers > 10 minutes• Content and Look

still critical• Helps search engines

March 15, 2011

Page 24: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Design DOs

DOs

• Obvious navigation• Consistent look and feel• ID on every page• Call to action on home

page/every page• Have a clear notion what

your look should be

March 15, 2011

Page 25: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Design DON’Ts

DON’Ts

• NO Print Layout• Mixing fonts and colors• Outdated info• Uncompressed images• Placing PDFs as pages• Overcrowd / Overload

March 15, 2011

Page 26: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Online Credit Card Processing

• Credit card gateways• Fees and more fees• PCI compliance-

Payment Card Industry• What cards to accept?

Paypal? Plastic? Banks?

March 15, 2011

Page 27: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Online Credit Card Processing

• One time vs periodic payments

• Event registration• Secure pages• Tracking

contributions/membership

March 15, 2011

Page 28: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Site Management

• Plan for content changes from the start

• What will change?• Who will keep site current?• Site is designed so that it can

be updated easily!

March 15, 2011

Page 29: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Social media & blogs

• Go where your constituents are

• It’s still about content & image

• Keep site and social media in synch

• Plan how often social media gets updated & stick to it!

March 15, 2011

Page 30: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Driving traffic to your site

• SEO• Outbound Email• Social Media and Blogs• Include Site URL on all

print material

March 15, 2011

Page 31: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Search Engine Optimization: Top Tips

• Put search words and phrases into your text• Do not use Flash or graphics for text!• Change website content frequently• Get others to link to your site• Claim your Google places• Set up blog• Hire an Expert

March 15, 2011

Page 32: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Google places

• Claim yours now!• Terrific Marketing Tool.

March 15, 2011

Page 33: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Beauty of web technology is that you can change and add info easily, with a little planning…

March 15, 2011

Page 34: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Helpful Links

http://www.google.com/places

http://www.seo-powersuite.com

http://www.score.org

http://www.usa.gov/Business/Nonprofit.shtml

http://www.etransfer.com/

March 15, 2011

Page 35: Jane Bright 781.639.1122 Non-profits:. Non-profit website goals are more complicated than for profit businesses. March 15, 2011.

Please Contact Us3 Bridge StreetMarblehead, MA 01945

Ph 781.639.1122Fax 781.715.1453

http://brightworkweb.comhttp://facebook.com/BrightWorkInc

March 15, 2011