Jan Penkala - Emailová komunikace trochu jinak

ACOMWARE s.r.o. • Hvězdova 1689/2a, 140 00 Praha 4 • Tel.: 737 289 [email protected] • www.acomware.cz • facebook.com/acomware • twitter.com/acomware

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Central marketing

database

Social

- Facebook

- Twitter

Web

- Sites/Cart/Products

- Forms

- Blog and other web sites

- Goals

Communication

- Email behaviour

- Direct mail (catalogues)

- SMS

- Call centrum

- Information from the stores

- RTB

Mobile

apps

- App using

- Location

Customer

- Data from transaction

- Info from welcome

process

- Info from opt-out

- Loyalty program

Order

- Date

- Products

- Brand

- Shipping and

payment

- Order status

Automation Segmentation

Personalized

content

on the web site

Personalized

communication

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2013

8 %

2014

13 %

2015

21 %

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