Jan 2017 Mineral Point Wisconsin Instagram Presentation

MineralPoint.com | [email protected] | @matt.w.sweeny

2017 Instagram [email protected]

https://www.instagram.com/mineral.point/

https://www.instagram.com/matt.w.sweeny/








[email protected] A little about Matt Sweeny










Why Instagram








Instagram Has 600 million users

As of Dec, 2016








Instagram Has 600 million users

As of Dec, 2016

From June ‘16 to Dec. ‘16

● Instagram has grown 100 million users (in 6 months!!)








Internet Consumption Changed

In 2015, mobile devices overtook desktop computers as people's prefered

way to access the Internet.








Instagram Tips








Instagram TipsGet more followers

● Comment users photos

● Follow other users

● Share your Instagram account with others

● Post regularly

● Post the best photos!








Instagram Tips - Get More Followers

● Engage Daily

● Respond to comments / mentions








Instagram Tips

Post regularly but…

Don’t post to frequently (1-2 x per day)

[use Insta’ Stories if you can’t help yourself]








Instagram Tips

Only post the best of the best of your photos.








Instagram Tips

Only post photos (don’t post advertisements or fliers.)








Instagram Tips

Get an iPhone








Instagram TipsTry posting video!

● Must be 30 sec. or less

● Can upload a custom video cover/thumbnail

● Can turn audio on or off

● Can crop








Instagram TipsConnect your account to other socials and broadcast your posts.

Post to Facebook, Twitter, Tumblr and more at the same time from the Instagram App.








Instagram TipsConnect multiple accounts.

Starting last year, you can now use the Instagram app to manage more than one account.








Instagram On the WebYou can access Instagram without a

mobile device.

Point your desktop or laptop computer at instagram.com

Sorry, no posting on the web version.








Resharing Instagramers Photos

● No resharing photos, sorry. (more on app later)

● Post, Comment, Like only!








Advanced Instagram Tips








Advanced Tips — Resharing On Instagram● You can reshare Instgrammers photos with an App!

● Ask First! — Comment on users photo (pic owner) before you reshare to

ask permission.

● Note the pic owners Instagram account @matt.w.sweeny for attribution.

● Always credit pic owner on your reshare in the post caption

“thanks to @matt.w.sweeny for this pic”








Advanced Tips — Resharing On InstagramYou can reshare Instgrammers photos with an App!

● iOS - use “Instapick” App

● Android - use “Regrann” App








Advanced Tips — Scheduling● There is no app that will schedule and post on Instagram

● There’s still tools to schedule like: Socialpilot, Dlvr.it, Buffergram, Viraltag,

Buffer, Hootsuite, Tailwind, Sendible or Sendsocialmedia








Advanced Tip — Save a Draft

https://help.instagram.com/1188360274569019








Advanced TipsUse a photo editor App

● To add text, adjust images.

● On iOS: Snapseed by Google

Use a video editor App

● To crop/trim videos to 30 seconds (time limit on Instagram)

● On iOS: Splice by GoPro








Advanced TipsOther Instagram Apps to Try

Boomerang

● (iOS & Android) — Creates photo bursts into video loops

Hyperlapse

● (iOS only) — Buttery smooth time lapse video








Advanced Tips — Hashtags

● If you post about MP - use Joy’s #MineralPointWisconsin

● Use up to 31 tags

● Recommending around 10

● Use an app like “TagsForLikes” to look up hashtags before you post.








Advanced Tip — Instagram Stories

● Stories disappear in 24 hours like Snapchat

● Story photos don’t have to be the BEST of the best

● Go LIVE with video with Stories








Advanced Tip — Instagram Stories

● Use Giphy Cam App to make fun pics to post








Advanced Tip

Use BlueStacks.com to load Android OS on your Apple laptop or Apple desktop computer to run the Instagram App on your computer!

For Windows (and Mac OS) there’s also Gramblr.com








Peak Times To PostConsider time zones (if you are local or national) and audience (B2B or B2C)

Findings Vary● 2am & 5pm (BEST TIMES)● Weds & Thurs (BEST DAYS)● 11am-1pm (lunchtime - all week)● 7-9pm (evenings)● 6am to 12pm (all week)● Videos: 9pm to 8am

Deadspots● 3-4pm (weekdays)● 9am & 6pm (people are busy eating?)







Jan 2017 Mineral Point Wisconsin Instagram Presentation

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