Top Banner
33

Jammbox | MidemNet Lab 2011

Apr 12, 2017

Download

midem
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Jammbox | MidemNet Lab 2011
Page 2: Jammbox | MidemNet Lab 2011

9 days ago, we submitted our iPad app ‘Discovr’ to Apple for review.

9

Page 3: Jammbox | MidemNet Lab 2011

7 days ago we got approved and we released version 1.0 to the world.

7

Page 4: Jammbox | MidemNet Lab 2011

6 days ago we started getting press.

6

Page 5: Jammbox | MidemNet Lab 2011

6 days ago we started getting press.

6 “ Discovr eleganty delivers the world of music to iPad ” - Eliot Van Buskirk (Evolver.fm / Wired Magazine)

Page 6: Jammbox | MidemNet Lab 2011

5 days ago we were a Top 25 music app in 12 countries.

5

Page 7: Jammbox | MidemNet Lab 2011

4 days ago we were a Top 10 music app in 17 countries.

4

Page 8: Jammbox | MidemNet Lab 2011

4 days ago we were a Top 10 music app in 17 countries.

4 US, UK, Australia, Canada, Germany, Italy, Switzerland, Belgium, Austria, Russia, Netherlands, Portugal, Ireland, Croatia, Denmark, Finland, and Sweden.

Page 9: Jammbox | MidemNet Lab 2011

3 days ago, Apple contacted us to say they were going to feature us.

3

Page 10: Jammbox | MidemNet Lab 2011

2 days ago, our sales were climbing thru the roof.

2

Page 11: Jammbox | MidemNet Lab 2011

1 day ago, we were being shown on the front page of the Apple Store.

1

Page 12: Jammbox | MidemNet Lab 2011

0 days ago (today) I’d like to announcethe official launch of Discovr at Midem 2011. Hello!

0

Page 13: Jammbox | MidemNet Lab 2011

Discovr - Version 1.1We help you find great music.

Page 14: Jammbox | MidemNet Lab 2011

So, that was last week . . .

» what’s next for Jammbox?

Page 15: Jammbox | MidemNet Lab 2011

Well,Discovr is actually just a little side project for us.

Page 16: Jammbox | MidemNet Lab 2011

We’re actually building something much bigger, and much, much cooler.

Page 17: Jammbox | MidemNet Lab 2011

it’s called:

Page 18: Jammbox | MidemNet Lab 2011

It’s the world’s first personalized music magazine.

It’s a music magazine that’s made just for you.

Page 19: Jammbox | MidemNet Lab 2011

blo

gs

content explosion

user generated content

RS

S

realtime twitter streams

social media status updates

the problem

People see 34 billion bits of information online every day – the equivalent of 2 books a day

There are 1.2 zettabytes of data today with an estimated 35 zettabytes by 2020

information overload

instant messagesattention crisis

pain=

There’s so much musical content in the world right now. How do you find the stuff you like?

Page 20: Jammbox | MidemNet Lab 2011

Highly personalized, relevant music content, is delivered to you based on what you like.

the solution is personalization.

Page 21: Jammbox | MidemNet Lab 2011

Meet Sarah,She loves music.

Sarah loves music, but she finds it hard to keep up with all the bands she likes.

So she downloads the app and gets a custom music magazine that’s made just for her.

Page 22: Jammbox | MidemNet Lab 2011

It’s local.

It’s social.

It’s realtime.

It’s interactive.

It’s all about the stuff she likes.

What’s inside Sarah’s magazine?

Page 23: Jammbox | MidemNet Lab 2011

Last week, Sarah listened to Kanye West 47 times.

So this week her mag has a full length feature on Kanye.

There’s a special backstage interview with Kanye, videos of her favorite Kanye songs, and all the latest Kanye gossip.

This week’s feature for Sarah.

FeatureMike Davis. MTV, 1hr ago.

Uber producer Kanye West has wasted little time before creating his next musical opus. On the weekend the Louis Vuitton icon told his fans about his joint album Watch The Throne with fellow hard-hitter Jay-Z.

“Watch the Throne is out now said Kanye after performing with Jay-Z at the opening of the Marquee ...

Page 24: Jammbox | MidemNet Lab 2011

Some of Sarah's friends spend all of their time discovering new music.

They find all kinds of killer stuff, like songs, videos and blogs. All of this shows up in her mag.

Now she can listen, watch, read, & share, all in one place.

Content from Sarah’s friends.

Page 25: Jammbox | MidemNet Lab 2011

Sarah loves live music, so we matched up her favorite bands with the bands that are playing in her city this week.

We think she should check out 'Gotye' at the City Recital Hall in Sydney this Thursday.

We even included a live video from Gotye’s last gig and links to buy tickets to the show.

Local content from Sarah’s city.

Live at the City Recital Hall, Sydney.27th Jan 2011 . Tickets $56

Gotye

Page 26: Jammbox | MidemNet Lab 2011

There’s so much going on in the world right now.

So Sarah gets a realtime personalized stream about the music she loves.

Twitter, Facebook, and the realtime web, all filtered so it’s just for her.

All the music Sarah loves. All in one place.Always up to date.

The latest content for Sarah. Right now.

TrendingRihanna ‘Loud’

4026 tweets. 1769 shares

up 76% from last week.

Page 27: Jammbox | MidemNet Lab 2011

Sarah wants to know everything about her favorite artists, so we show her ads that are relevant to the stuff she likes.

The ads are rich, and interactive. It’s premium branded content that fits right into her magazine experience.

Targeted premium branded content

Out now: The new album from Kanye West & Jay Z - ‘Watch the Throne’.

Page 28: Jammbox | MidemNet Lab 2011

subscription model

Premium subscription.Fully featured.

Access to premium content and features.

Subscribers +Premium branded content advertising.

Targeted advertising focused on great customer experiences & engagement.

BrandedContent

Free basic service. Limited features. Drives demand and conversion to subscribers.

FreeUsers +

Page 29: Jammbox | MidemNet Lab 2011

team

Phil Morle - Startup strategy. Former CTO of Kazaa for 5 years.

Steve Mayall - Mobile music strategy. Director of Music Ally (UK)

Nathan Beckord - Venture growth. Venture Archetypes (US)

Greg Pryor - Legal. Reed Smith (UK) Legal counsel for Last FM -> CBS.

Advisors

Tamas Nepusz Stuart HallNathan HameyDarcy LaycockTony Issakov

CTO & Development Team

Former UK Top 40 artist.Promoted my own record into the Top 40 charts using social media for a total spend of $282.

Founder & CEO - David McKinney

Matt MacfarlaneCFO

Former head of international biz dev at Swiss Telecom, and former head of M&A at both Deutsche Telekom and Equant NV.

Page 30: Jammbox | MidemNet Lab 2011

One more thing. We’ve just closed our first round

of funding. It’s from Australian VC firm Yuuwa Capital.

Thankyou, @jammbox

So that’s it. We’re Jammbox. Welcome aboard.

Page 31: Jammbox | MidemNet Lab 2011
Page 32: Jammbox | MidemNet Lab 2011

iPad

aggre

gators

F

lipboa

rd, P

ulse,

Apollo,

Pap

er.li

iPad

mag

azin

es

M

urdoc

h, B

rans

on ..

.

Stream

ing a

udio

S

potify

, Mog

, Rha

psody .

..

Music

mag

azin

es

R

olling

Sto

ne, N

ME, S

pin ...

Perso

nalize

d web

G

ravit

y, M

y6se

nse .

..

Personalized

Music-focused

Discovery

Social

Realtime

Local

Mass market target

Web-based

General news

Large company

competitionJa

mm

box mag

azin

e

How ar

e we d

iffere

nt?

Page 33: Jammbox | MidemNet Lab 2011

the opportunityTablet computing has exploded.Apple sold 7.3 million iPads in the last quarter alone. Apple 2011

- The fastest selling electronics device, ever.

iPad users love music apps50% of the top paid iPad app downloads are music based. Music Ally.

iPad users are engagedTwo-thirds of iPad owners use their iPads 1-5 hours a day. Business Insider.

Backdrop of Consumer TrendsLocation, social media, and realtime data.

New types of consumer behaviour are growing around these trends, resulting in opportunities for monetization.