Jamie

Instant RFP

January 2012

Home StyleYou told us….-Use SoLoMo to drive store traffic-Launch Seasonal Promotions

Moms, Dads, Grads

-Budget $100K +

We listened….

Meet LeslieDirector, National Promotions

• Social needs to be executed with military precision from Corporate’s Central Command.

• “Local Managers need to stop mucking up her beautiful creative with local tags.”

• “Stores can take control of their Facebook Pages when they pry it my my cold, dead hand.”

• Needs huge Mother’s Day sales boost or she’s going to be refreshing her Linked In profile.

• Big idea: “Buy One Kitchen Appliance, get a pair of Mom Jeans at half price”

Meet RonStore Manager, Pawnee, PA

• “Leslie hasn’t had a good idea since the Honey Baked Ham with Purchase Promotion in ’92.”

• Had 324 “highly engaged” store fans on local Facebook Page before the “hostile take-over” by Corporate.

• Big idea for a Mother’s Day In-Store Event - “Oh Deer, what’s in your Crockpot? 100 Venison-while-you-sleep recipes.”

• Unofficial Mayor of Pawnee, Ron wants to share his musings with local fans.

First Decision- Platform?

• Facebook – 800 Million users- mainstream America– Brand Page + Local Place Pages with Publishing– Facebook Marketplace Ads with deep localization– Leading mobile platform with 350,000 users

Limited budget requires focus

Facebook- Winner!

*http://articles.businessinsider.com/2011-03-31/tech/30049251_1_twitter-accounts-active-twitter-user-simple-answer

• Twitter– 119 million Twitter accounts following one or more other accounts*– National account – few localization options– Sponsored Tweets are still evolving– No integration of Pages, Apps, Ads into Mobile

Solution

• Leslie’s Mother’s Day promotion across 1,500 store Facebook Pages

• A national Sponsored Story Ad targeted at women, 35-42 whose interests include cooking, Kohl’s, and Desperate Housewives.

• Provide controls for Leslie to oversee content from 1,500 Rons.

•Ron’s awesome, hunting-season appropriate Mother’s Day Promotion•A Zip Code targeted Facebook Event RSVP ad for women 18-65 whose interest include taxidermy, bedazzling, and my crockpot.•A weekly status update, Ron’s Rants, just for fans of the local Pawnee store Facebook Page.

What if one solution could deliver…

Is that something that would interest you?

While also enabling…

Introducing the GO Local Platform• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform

• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform

• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform

• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform

• PUBLISHING• MODERATION• PROMOTION• ANALYTICS• INTEGRATED

MEDIA BUYING• MOBILE GAMIFICATION

Introducing the GO Local Platform

We’re more “Fast Followers” here at Home Styles. Any other brands using this?

Facebook Preferred Developers

Facebook Ads API Partners

Is this “Brand Networks” Legit?