Engaging Reality How AR & VR Will Drive True Consumer Connection @jtowers1983 Jamestowers.com 16Kagency.com
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Engaging Reality
How AR & VR Will Drive True Consumer Connection
@jtowers1983Jamestowers.com16Kagency.com
“ The shift is on between traditional marketing and experience marketing ”
The Landscape
4
5
“ Virtual Reality… probably has a lower commercial interest over time”
- Tim Cook Apple
The Engagement Era
Content marketing on steroids
Marketers will build experience campaigns
Audience emersion
Virtual touch points in the sales funnel
Making it a Reality
There is a content gap currently
AR or VR? Think about practicality reach & experience
How will you drive true consumer connection?
Lower cost to entry than most think
@jtowers1983Jamestowers.com16Kagency.com
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