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American Girl Fast Facts• 132 million: the number of American Girl books that have been sold since
1986• 56 million: visits per year to the American Girl Web site, americangirl.com• 33 million: visits to American Girl retail stores, which have won numerous
awards as premier models for experiential retail.• 18 million: the number of American Girl dolls that have been sold since
1986 through our retail stores, Web site, and catalogue, which ranks among the top 25 consumer catalogues in the country.
• 500,000: the circulation for American Girl® magazine, ranking it among the top ten children’s magazines in the nation and the largest publication dedicated exclusively to girls.
• 5,000: pieces of mail American Girl magazine receives after each issue.