James Bond: The Then & Now of Digital Video

iMedia: THE THEN &  NOW

Tod Sacerdoti, CEO & Founder

Scale Technology Research

BrightRoll #1 independent Video ad PLATFORM

SCALE

#1 REACH 4 of 5 video viewers

Most video ads served

comScore October 2012

TECHNOLOGY

6 years of video ad platform development 100+ partners use our video exchange 100s of billions data points analyzed monthly

RESEARCH 3000+ research studies

New Audience Guarantee offering

Industry-leading research and analytics team led by Dr. Sabrina Ho

1 Digital Video Matures 2 Explosion of Mobile 3 Evolution of Interactive Pre-Roll 4 Dawn of the Video Ad Platform

2012 Trends

$37B+ 2012 US digital ad spend 47%  increase in digital video ad spend 64%  advertisers believe digital video is equally or more effective than TV

DIGITAL VIDEO MATURES:

Industry STATS

Explosion of Mobile: Industry STATS

$152MM 2012 US mobile video ad spend

122%  2012 increase mobile video ad spend

64%  of advertisers will use mobile in digital video budgets

Cross-platform interactive pre-roll (IPR)

SmartView™ skippable

EVOLUTION OF PRE-ROLL

RISE OF VIDEO AD PLATFORM

Single point of access

Access to 1 in 2 video ads in US

Mobile

RTB

Global

18 of top 20 ad tech companies use our platform

COMING IN 2013 Efficiency

1 Audience Efficiency: Laser Focus 2 Inventory Efficiency: Mobile or Die 3 Platform Efficiency: License to Win 4 Efficiency Fallacy

comScore and Nielsen OCR GRP cross-platform buying DLX | TV Audience Guarantee

Audience Efficiency: Laser focus

Fastest growing video ad category Video ads everywhere Tech barriers fading

INVENTORY EFFICIENY: Mobile OR DIE

Inventory Access Workflow Price RTB Programmatic Buying

PLATFORM Efficiency: LICENSE TO WIN

FOR YOUR EYES ONLY: efficiency fallacy

Best of breed in multiple mediums No direct relationships with publishers Percentage of spend or CPM Media buying decision with third party

THANK YOU &  FAREWELL

Tod Sacerdoti, CEO & Founder