James A. Landay Jason I. Hong Berkeley Summer Engineering Institute 14 – 16 June 2004 Visual Information Design
James A. Landay Jason I. Hong Berkeley Summer Engineering Institute 14 – 16 June 2004 Visual Information Design.
Dec 20, 2015
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James A. LandayJason I. Hong
Berkeley SummerEngineering Institute
14 – 16 June 2004
Visual Information Design
June 2004 User Interface Design, Prototyping, and Evaluation 2
June 2004 User Interface Design, Prototyping, and Evaluation 3
Quotes: Mullet and Sano
“Design is not something that can be applied after the fact, when the fundamental organization of the product has already been determined–though this is indeed a common misconception. To be effective, design must be an integral part of the product development lifecycle.”
June 2004 User Interface Design, Prototyping, and Evaluation 4
Quotes: Mihai Nadin
“Method helps intuition when it is not transformed into dictatorship. Intuition augments method if it does not instill anarchy. In every moment of our semiotic existence, method and intuition complement one another.”
June 2004 User Interface Design, Prototyping, and Evaluation 5
Quotes: Antoine de Saint Exupery
“In anything at all, perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away.”
June 2004 User Interface Design, Prototyping, and Evaluation 6
Jan Tschichold’s Revolution
• Champion of Modernist Typography
Die Neue Typographie Berlin, 1928
Bauhaus schoolDessau, 1925-26
June 2004 User Interface Design, Prototyping, and Evaluation 7
Type Classifications
Sans Serif Serif
June 2004 User Interface Design, Prototyping, and Evaluation 8
Asymmetric Typography
How blocks used to be arranged in magazines. Schematic, thoughtless centering of blocks (= ugly).
The same blocks, correctly arranged in the same type-area. Constructive, meaningful, and economical (= beautiful).
J A N T S C H I C H O L D
June 2004 User Interface Design, Prototyping, and Evaluation 9
Grid Systems• A key pattern for implementing
rationality, modernism, asymmetry
• Note that no elements are “centered”
Java Look and Feel Design Guidelines
June 2004 User Interface Design, Prototyping, and Evaluation 10
Quotes: Bringhurst & Tufte
“Some space must be narrow so that other space may be wide, and some space must be emptied so that other space may be filled.”
– Robert BringhurstThe Elements of Typographic Style
“Information consists of differences that make a difference.”
– Edward Tufte Envisioning Information
June 2004 User Interface Design, Prototyping, and Evaluation 11
Small Multiples
• Economy of line
• Many similarities enable us to notice differences
IMAGE REMOVED
June 2004 User Interface Design, Prototyping, and Evaluation 12
International Women’s Day
Diaz, Estela 1974 March 8 - International Women’s Day
Echeverria, Heriberto 1971March 8 - International Women’s Day
S M A L L M U L T I P L E S
Cuban Poster Art Gallery, http:///www.sims.berkeley.edu/~lcush/GenCat.html/
June 2004 User Interface Design, Prototyping, and Evaluation 13
Reid Miles, Blue Note CoverS M A L L M U L T I P L E S
June 2004 User Interface Design, Prototyping, and Evaluation 14
Tree Maps (SmartMoney)
June 2004 User Interface Design, Prototyping, and Evaluation 15
Tree Maps (PhotoMesa)
June 2004 User Interface Design, Prototyping, and Evaluation 16
Design Galleries
June 2004 User Interface Design, Prototyping, and Evaluation 17
Design Galleries
June 2004 User Interface Design, Prototyping, and Evaluation 18
London Underground
June 2004 User Interface Design, Prototyping, and Evaluation 19
Color Spaces
June 2004 User Interface Design, Prototyping, and Evaluation 20
Technology-Centered Colors
• Nice Hex codes, “evenly” distributed
• But yowch! Lime green and hot pink?
June 2004 User Interface Design, Prototyping, and Evaluation 21
Human-Centered Colors
• Munsell (left): Perceptually based
• Pantone (right): Functionally based
Anne Spalter, The Computer in the Visual Arts
June 2004 User Interface Design, Prototyping, and Evaluation 22
Color is problematic
• On-screen color varies widely from device to device for two reasons
• The device may not be able to display that color (e.g. #AF5234), replacing it with something else– Web safe sometimes helps here
• The presentation of that color
GUIR logo
#AF2534
Web Safe#99333
3
June 2004 User Interface Design, Prototyping, and Evaluation 23
Color (Java L&F)
• Six color semantic scheme
• Clean, consistent look
• Easy on eyes (mostly gray)
June 2004 User Interface Design, Prototyping, and Evaluation 24
Color: Edward Tufte
IMAGE REMOVED
June 2004 User Interface Design, Prototyping, and Evaluation 25
Color: Edward Tufte
IMAGE REMOVED
June 2004 User Interface Design, Prototyping, and Evaluation 26
June 2004 User Interface Design, Prototyping, and Evaluation 27
How to get color right
• Design in grayscale first
• Keep luminance values from grayscale when moving to color
June 2004 User Interface Design, Prototyping, and Evaluation 28
Proportion and Scale
Kevin Mullet and Darrell Sano, Designing Visual Interfaces
June 2004 User Interface Design, Prototyping, and Evaluation 29
“Pridefully Obvious Presentation”
June 2004 User Interface Design, Prototyping, and Evaluation 30
Marks of Typographic Style
http://www.adobe.com/type/topics/info5.html
Ligatures
Upper and lower case numbers
June 2004 User Interface Design, Prototyping, and Evaluation 31
Proper Quotes
• Distinguishing open from close makes reading easier
• Tags in HTML have open and close, e.g., <html> as opposed to |html|
• Spanish has open and close exclamation, question mark, e.g., ¡hay caramba!, ¿que pasa?
• Quotes “ ” have open and close too
Quotes in HTML
“ “ Left Double Quotation ” ” Right Double Quotation‘ ‘ Left Single Quotation’ ’ Right Single Quotation
June 2004 User Interface Design, Prototyping, and Evaluation 32
June 2004 User Interface Design, Prototyping, and Evaluation 33
Palm’s Design Economy
June 2004 User Interface Design, Prototyping, and Evaluation 34
Some Starting Points
• Gather materials you find successful– Could be from a very different domain– “Good artists borrow, great artists
steal” - Picasso
• Include visual design professionals in the iterative design cycle
June 2004 User Interface Design, Prototyping, and Evaluation 35
Further Reading• Kevin Mullet and Darrell Sano,
Designing Visual Interfaces• Edward Tufte’s books and course• Anne Spalter,
The Computer in the Visual Arts• Robin Williams,
The Non-Designer’s Design Book• Typography
– Jan Tschichold, The New Typography– Robert Bringhurst,
The Elements of Typographic Style– http://www.adobe.com/type/
June 2004 User Interface Design, Prototyping, and Evaluation 36
Further Reading
• Color: Charles Poynton, A Technical Introduction to Digital Video– also his SIGGRAPH course– web http://www.inforamp.net/~poynton/
• Typography on the web– http://www.pemberley.com/janeinfo/
latin1.html– http://www.microsoft.com/typography/
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