Jake Soderberg | Recycling Presentation | Leadership & Management | University of St. Thomas

Petra Incorporated

University of St. Thomas Group PresentationLeadership & Management Spring 2009

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Jake Soderberg, Lauren Becker, Joe Bennek, Kevin Rehder, Marcell Walker

http://www.jakesoderberg.com/

http://www.jakesoderberg.com/

Presentation Agenda

• Petra’s vision and mission • Cost of doing business• Strategic marketing strategies• Waste audit• ABC investment• Competitors and SWOT • Conclusion and Q & A

2Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com

Company Vision

• Values solid as a rock – “Model the Way”– Promote ethical and profitable

decisions – Inspire others to live eco-friendly– Gain trust and encourage our clients’

heart


Mission Statement

• A waste audit firm that reduces waste and increases efficiency and harmony among people, profit and planet in small businesses.


Petra Operating Cost

• Expenses: 5 employees. 5 computers. Transportation to businesses.

• Revenue: Fee we charge for our service

• We are profitable because of our lack of expenses. Our employees work from home and it only requires one person to physically audit a business. All communication is done via the Internet.


Petra Balance SheetPetra IncorporatedBalance Sheet

Cash Assets 4/30/09 4/30/10

Cash and Cash Equivalents 5300 17600Accounts Receivable 27600 27200Prepaid Assets 1900 2500Equipment 60000 89000Total assets 94800 136300

Current Liabilities

Accounts Payable 7000 15000Salary Payable 7800 46300Note Payable to Investors 80000 75000Total Liabilities 94800 136300


Petra Income Statement

Analysis Revenue 175,000 228,700

Salary Expense -46300 -46300

Operating Expenses -10050 -15500

Tax Expense -9500 -12,450

Net Income 109,150 154,450


Company Overview

• Employees work out of the home. – Eliminates cost of rent, allows flexibility

and optimization of employees. • One auditor per business transaction.

– Reduces transportation costs. Enables each employee to conduct audit.

• Communicate with each other free, via Internet – Only fee is monthly Internet bill. Reduces

costs of phone and mail.


Market Analysis

Target Market• Small business definition: a business is

considered a small business when it makes under a certain amount or has less than roughly 500 employees (Small Business Administration).

• “Minnesota has 464,946 small businesses, according to the most current federal data available” (Minnesota Small Business).


Marketing Strategy

• According to an article by BusinessWeek, when companies began to focus on energy savings they must rely on companies that provide and install “clean technology” (Global Warming on Main Street). There is an opportunity for a new business to connect companies that want to focus on energy savings but do not have time or knowledge to implement needed changes.


Marketing Strategy Cont.

Product• Our company will provide an auditing and

referral service that combines best energy saving practices, clean technology, and the efficient use of human employees and office space.– Local window companies, heating/air conditioning,

recycling companies, Minnesota Composting, Inc., etc.



Pricing• Our company has no office space or

overhead costs so we will charge our clients for labor by the hour.

• Our clients will save a lot of money through our energy savings recommendations.

• “According to the EPA's Energy Star Small Business program, small firms can save between 20% and 30% on their energy bills through off-the-shelf cost-effective efficiency upgrades” (Global Warming on Main Street).



Promotion• We will focus our marketing efforts

in growing our business through word of mouth, educational presentations, and client referrals.

• Other promotion and marketing activities will include having a strong web presence and attending energy related trade shows.



Place of Distribution• Our company employees will

perform all auditing and other related activities either from home, communicating through e-mail and or phone.


Why Be Energy Efficient?• It is important to preserve our planet. • Wasting is expensive. • Using too many resources make people

less efficient. • Wasting energy leads to lower standards

of living, higher costs, shrinking income, and social anxiety.

• Moving the economy toward resource productivity can increase overall levels and quality of employment while reducing the impact we have on the environment.


What Is A Waste Audit?• A waste audit is a formal, structured

process used to quantify the amount and types of waste being generated by an organization.

• Information from audits will help identify current waste

• Being waste-wise can mean: 1. more efficient and effective organization 2. reduced waste management costs 3. better use of limited natural resources.http://aesop.rutgers.edu/~envpurchase/basics_cycle_audits.htm#what


Service: Making Businesses Sustainable For The Future

• Analyze the use of people and time

• Analyze the use of space• Evaluate the use of supplies• Business to business referrals• Education and follow up services


Why Do I Need A Waste Audit?

• To determine the waste types and physical locations to be audited. Some examples of audit objectives could be:

• Determine composition and quantities of waste being generated

• Measure effectiveness of existing waste management systems

• Identify opportunities for improving waste management systems and strategies

• Collect baseline data for measuring the effectiveness of waste minimization strategies.


What Does A Waste Audit Involve?• Set flexible short and long term audit

goals for the reduction of waste at the facility

• Notify company staff of the waste reduction program

• Encourage employee’s participation as being essential to the success of the waste reduction program

• Continue to perform periodic audits to monitor waste

• Reduction over time and implement modifications as neededhttp://www.solidwastedistrict.com/projects/waste_audit.htm


Waste Audit: The 4 Parts

• 1. PLAN the audit carefully and define the study area

• Good planning is essential to ensuring the audit goes smoothly.

• 2. COLLECT the waste from the study area

• Cleaners or waste contractors can collect the waste for you.


Waste Audit: The 4 Parts Cont.

• 1. PLAN the audit carefully and define the study area

• Good planning is essential to ensuring the audit goes smoothly.

• 2. COLLECT the waste from the study area

• Cleaners or waste contractors can collect the waste for you.


Waste Audit: The 4 Parts Cont.

• 3. SORT the waste into different categories and record the data

• Sorting the waste is the interesting part.

• 4. ANALYSE the data and write up the results

• Once all the waste is sorted you will have a large number of data sheets showing the quantity of waste by material categories.


ABC Investment Audit: People

• Hours in the office• Personal tasks• Working from home


ABC Investment Audit: Space

• Renting entire floor in IDS Center• Multiple offices sitting empty• Trading room• Storage spaces/ Basement storage• Conference rooms• Break room/Kitchen


ABC Investment Audit: Supplies

• Excessive paper use• Copy machines• Computers and personal printers• Lack of recycling


Competitive Edge

• Why we will be successful– Strong Values– Leaders in the waste auditing

industry– Companies effect on environment– Economy


SWOT Analysis

Strengths• Inexpensive• Size of company• Communication

Weaknesses• Small and unknown• Hard to get foot in door• No office


SWOT Analysis Cont.

Opportunities• Relatively new with few competitors• Large market• Promote other companies• Government tax breaks

Threats• Similar companies• Waste management from within• Government agencies


List Of Competitors

• Waste Reduction Consultants• Kessler Consulting, Inc.


Conclusion

• Petra helps small businesses run with efficiency

• Petra models the way in our own business model

• Petra inspires others to work efficiently by minimizes waste of people, place, and profit


Jake Soderberg | Recycling Presentation | Leadership & Management | University of St. Thomas

Business

energy efficient

business transaction

new business

marketing strategy cont

small businesses

best energy

energy bills

marketing activities