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Jaimi Flores Type Book

Mar 12, 2016

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Michael Mages

Typography Project 1
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Page 1: Jaimi Flores Type Book

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Page 2: Jaimi Flores Type Book
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Classification: Futura is a geometric sans-serif typeface. It was a movement toward the modern Roman letter. It is widely used by contemporary designers for its crisp geometric and formal simplicity. Futura evokes a feeling of efficiency and moderness.

Page 5: Jaimi Flores Type Book

Classification: Futura is a geometric sans-serif typeface. It was a movement toward the modern Roman letter. It is widely used by contemporary designers for its crisp geometric and formal simplicity. Futura evokes a feeling of efficiency and moderness.

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The

Des

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r Paul

German typeface designer Paul Renner designed Futura in the mid-1920’ s. Its geometric shapes were inspired by the Bauhaus, the German arts&crafts school movement. The font was commercially released in 1927 with additional weights being added in the years after.

He applied elementary geometric form to typeface constructing Futura with a triangle, compass and a T-square.

The original family had six weights, plus three condensed weights, and an inline design.

“FUTURA first released”

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“FUTURA first released”

{History}

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A number of Futura weight are available allowing a full range of creative expression.

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Page 10: Jaimi Flores Type Book

Futura is a practical, subtly designed typeface that aimed for a pure funcionality with no ornamentation or individual characteristics, using very sharp angles in the design of the letters.The capitols A,W,V,N and Z are examples of letters that exhibit this trait.

Geometric Type

Page 11: Jaimi Flores Type Book

the a,b,d,p and q were design by adding a single straight line.

Geometric Type

The O is a perfect Circle

Page 12: Jaimi Flores Type Book

Sharp triangles

Perfect triangles

Longer ascendersand descenders

VS

Perfect circles

A o M d x

Futura Century gothic

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A o M d x

Futura Century gothic

Flat tip

Taller lowercase

Perfect circles

Shorter ascendersand descenders

A o M d xTaller x-height

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abcdefghijklmnopqrstuvwxyz

$1234567890!?ABCDEFGHIJKLM NOPQRSTUVWX

YZ&{(.,’”-;:)}94 point

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abcdefghijklmnopqrstuvwxyz

$1234567890!?ABCDEFGHIJKLM NOPQRSTUVWX

YZ&{(.,’”-;:)}Futura Regular

Page 16: Jaimi Flores Type Book

The new typography not only contests the classical “framework”but also the whole principle of symmetry. PAUL RENNER, 1931

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