JADA Examines the Science Behind Baking Soda Toothpaste Neutralizes plaque acids fast with a pH of about 8.4 4 Give your patients superior cleaning power with baking soda toothpaste “Baking soda-containing dentifrices are ideal candidates to be considered as a universal dentifrice.” 5 - JADA “ L O W A B R A S I V I T Y G E N T L Y W H I T E N S D I S R U P T S P L A Q U E N E U T R A L I Z E S A C I D Arm & Hammer baking soda toothpastes provide gentle stain removal and whitening, help remineralize teeth, and remove biofilm. 1-4 REFERENCES: 1. Data on file. 2. Hara AT, Turssi CP. Baking soda as an abrasive in toothpastes: Mechanism of action and safety and effectiveness considerations. J Am Dent Assoc. 2017 Nov;148(11S):27S-33S. 3. Yiming L. Stain removal and whitening by baking soda dentifrice: A review of literature. J Am Dent Assoc. 2017; 148(11S):20S-26S. 4. Zero DT. Evidence for biofilm acid neutralization by baking soda. J Am Dent Assoc. 2017; 148(11S):10S-14S. 5. Myneni SR. Effect of baking soda in dentifrices on plaque removal. J Am Dent Assoc. 2017 Nov;148(11S):4S-9S. *RDA = Relative Dentin Abrasivity †From baseline using Arm & Hammer Advance White Extreme Whitening Toothpaste vs a non-baking soda toothpaste. ©2019 Church & Dwight Co., Inc. All Rights Reserved. To learn more, go to OralCarePro.com Cleans with an RDA* as low as 35 2 54% greater stain reduction † versus a non-baking soda toothpaste 3 Removes up to 5X more plaque in hard-to-reach areas versus a non-baking soda toothpaste 1