Jacksonville Landing Charette

APA Florida 2009 ConferenceAPA Florida 2009 Conference

Re-Imagining the Jacksonville Landing:

An Interactive Charrette

Re-Imagining the Jacksonville Landing

• Participants were asked to develop programmatic and design concepts that would allow the Landing to once again flourish.

• Tour / Overview

• Four tables of participants• Provided with maps and facilitators• Programming• Visioning• Presentations

Agenda Overview

General points of consideration

• Relationship to river and downtown

• Function / form

• Connectivity

• Market factors (local, regional and state)

– Physical flexibility to adapt to a changing market

– Preserve and increase existing employment base

• Destinations

– Aquarium

– Convention center

– Maritime museum

Site Design Considerations

Tour and Overview

Rachel

Nudge

Janice

Lowe

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Tour and Overview

Visioning Sessions

Visioning Sessions

Visioning Sessions

Visioning Sessions

Visioning Sessions

Visioning Sessions

Visioning Sessions

• Group 1 – Strengths

– Events

– Location/view

– River/water taxi

– Iconic roof (do not change)

– Central courtyard

– Laura Street roundabout

– Proximity to bridge –picturesque landmark

– Trolley

• Group 1 – Weaknesses

– No parking

– No interconnectivity/ permeability

– No residential

– Service issues

– Surrounding road network/ramps for main street bridge

– Internal pedestrian/retailing

– Poor access to bridge

Group 1 Results

• Group 1 – Opportunities– Mixed-use program, more

diversity

– Utilize waterfront better, marina

– Green space/plaza between Times Union Center and Landing

– Building demolition for Laura Street side, open up to river

– Relocate food court to extended Laura Street

– Residential

• Group 1 – Threats

– Stigma (negative)

– High tenant turnover

– Lack of activity/destination options

– No parking remedy

– Perception of crime

Group 1 Results

• Group 1- Big Ideas– River stage/big events

– Add a marina

– Add residential

– Laura Street centered food court

– Eliminate ramps

– Green space

– Office tenants

– Parking garage with residential above

– Permanent boat/vessel display/museum

– Big attraction

– Relocate maritime museum

Group 1 Results

• Group 2 – Strengths

– Waterfront

– Landmark

– Times Union Center for the Arts

– Location (general)

– Daylighting (interior space)

– Convention hotels

– Water taxi

• Group 2 – Weaknesses

– Retail

– Accessibility (ADA)

– Service areas

– Lack of parking

– Bridge access

– View shed (City/Water)

– Quality of maintenance

Group 2 Results

• Group 2 – Opportunities

– Green Infrastructure (urban plazas)

– Historical value (maritime museum)

– “Green” building – high performance

– Additional waterfront dining

– Courtyard (center)

– Under-bridge lighting

• Group 2 – Threats

– Stigma (negative)

– Traffic patterns

– Safety

– Blighted (riverfront)

Group 2 Results

• Group 2 – Big Ideas

– Parking garage/waterfront restaurants over existing parking lot

– View shed to river from Laura Street

– “Double façade building” front door to river and front door to downtown

Group 2 Results

• Group 3 – Strengths

– Abundance of parking (positive and negative)

– Focal point extending into river from landing

• Group 3 – Weaknesses– Abundance of parking

(positive and negative)

– Lack of adjacent synergy

– Long prohibitive walking distances between downtown districts

– Pedestrian access issues

Group 3 Results

• Group 3 – Opportunities– Laura Street – pedestrian

mall

– Building more critical mass adjacent to site

– Focal point extending into river from Landing

– Opening center of Landing into river to invite visitors

• Group 3 – Threats– Lack of adjacent synergy

– Long prohibitive walking distances between downtown districts

– Pedestrian access issues

Group 3 Results

• Group 3 – Big Ideas– Within ¼ mile of Laura Street pedestrian-shed – develop critical

mass of mixed use to promote synergy– Redesign exterior to make more inviting – “funk it up” stores

facing north face outside– Need major anchor at edges

Group 3 Results

– Issues are much bigger than the Landing

– Contextual problems of downtown, not an isolated design issue

– More adjacent street infrastructure, more pedestrian and transit friendly

– Incremental/practical approach that is realistic for the marketplace (incentive based)

• Group 4 – Strengths

– River

– Boat traffic

– Future Laura Street improvements

– On-street parking

– Elevated views

• Group 4 – Weaknesses

– Roundabout

– Parking lots

Group 4 Results

• Group 4 – Opportunities

– Increase views from Laura Street

– Attraction

– Zip line

– Include residential

– Open up the middle of the building

– Shut down Water Street and Independent Drive for events only

– Imax Theatre

• Group 4 – Threats

– Hogan street extension

– Street frontage (Landing)

Group 4 Results

• Group 4 – Big Ideas– Open the view to the river

– Close part of Laura Street and International Drive (except for events)

– No roundabout

– Increase residential

– Attraction (aquarium,

museum, zip line, Imax)

– Main Street gateway

– Roof access / views

– Expand marina

Group 4 Results

• Open center of building for river vista

• Add mixed use

• Integrate into Laura Street improvements

• Maximize river views

• Parking garage

• Major attraction needed

• Marina expansion

• Green space

• Waterfront dining

• Remove Main Street Bridge ramps

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

Results Summary

First Floor

Results Summary

Upper Floors

Results Summary

Upper Floors

Results Summary

Upper Floors

• APA

– Stephen Tocknell, Chair First Coast Section APA

– Heather Jones

– Tony Robbins

• Jacksonville Landing

– Rachel Nudge

– Janice Lowe

• Charrette Facilitators

– Christopher D. Flagg

– Shawn Bliss

– Fred Jones

– Duncan Ross, photographer

Acknowledgements

APA Florida 2009 ConferenceAPA Florida 2009 Conference

Re-Imagining the Jacksonville Landing:

An Interactive Charrette