Jacksonville’s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties. Population 1.37 million - 41st in nation • 2012 Nielsen Claritas Population Growth 4.16% increase 2012-2017 • 2012 Nielsen Claritas Number of Households 537,534 - 41st in nation • 2012 Nielsen Claritas Median Age 36.4 men • 39.1 women • One of the youngest major cities in Florida • 2012 Nielsen Claritas Florida Times-Union Circulation 106,014 Monday - Friday • 158,490 Sunday • ABC Audit, June 2011 Average Effective Buying Income $52,281 • 2012 Nielsen Claritas Automotive Parts New/Used $110 million - 48th in nation • 2012 Nielsen Claritas Ports of Choice 2nd to NY/NJ for foreign car ports • Jacksonville Port Authority Total Retail Sales $24.8 billion - 43rd in nation • 2012 Nielsen Claritas Median Household Income $61,860 • money.cnn.com, 2012 Households with Disposable Income $150,000+ 31,826 - 50th in nation • 2012 Nielsen Claritas Military Bases Naval Air Station Jacksonville • - Total Payroll: $915 million Naval Station Mayport • - Total Payroll: $629 million Naval Submarine Base Kings Bay, Georgia • - Total Payroll: $449 million Regional Shareholders Report, U.S. Navy SE Headquarters and Major Employers Acosta Sales • Armor Holdings, Inc • Blue Cross Blue Shield of Florida • Body Shops of America • Crowley Liner Services • CSX Corporation • Fidelity National Finance, Inc. • Gate Petroleum • Haskell Company • Landstar Systems, Inc. • Prudential • Rayonier • Ring Power • Stein Mart • Venus Swimwear • Winn-Dixie Stores • Sports Jacksonville Jaguars • Gator Bowl • Georgia-Florida Game • The Players Championship • Jacksonville Suns AA Baseball • PGA Hall of Fame • World Golf Village • Market Research Dept. 11TUM2780 Jacksonville Facts
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Jacksonville Facts - Times-Union Media · Total Retail Sales • $24.8 billion - 43rd in nation 2012 Nielsen Claritas ... Jacksonville Facts *RTZ: Retail Trade Zone ***City Zone Total
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Jacksonville’s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties.
Population 1.37 million - 41st in nation•2012 Nielsen Claritas
Population Growth 4.16% increase 2012-2017•2012 Nielsen Claritas
Number of Households 537,534 - 41st in nation•2012 Nielsen Claritas
Median Age 36.4 men• 39.1 women• One of the youngest major cities in Florida•2012 Nielsen Claritas
Average Effective Buying Income $52,281•2012 Nielsen Claritas
Automotive Parts New/Used $110 million - 48th in nation•2012 Nielsen Claritas
Ports of Choice 2nd to NY/NJ for foreign car ports•Jacksonville Port Authority
Total Retail Sales $24.8 billion - 43rd in nation•2012 Nielsen Claritas
Median Household Income $61,860•money.cnn.com, 2012
Households with Disposable Income $150,000+
31,826 - 50th in nation•2012 Nielsen Claritas
Military Bases Naval Air Station Jacksonville• - Total Payroll: $915 million Naval Station Mayport • - Total Payroll: $629 million Naval Submarine Base Kings Bay, Georgia •- Total Payroll: $449 millionRegional Shareholders Report, U.S. Navy SE
Headquarters and Major Employers Acosta Sales• Armor Holdings, Inc• Blue Cross Blue Shield of Florida• Body Shops of America• Crowley Liner Services• CSX Corporation • Fidelity National Finance, Inc.• Gate Petroleum• Haskell Company• Landstar Systems, Inc.• Prudential• Rayonier• Ring Power• Stein Mart • Venus Swimwear• Winn-Dixie Stores•
Sports Jacksonville Jaguars • Gator Bowl• Georgia-Florida Game• The Players Championship • Jacksonville Suns AA Baseball• PGA Hall of Fame• World Golf Village •
Market Research Dept. 11TUM2780
Jacksonville Facts
*RTZ: Retail Trade Zone
***City Zone Total includes Duval, northeast Clay County, Baker, and northern St. Johns County.
Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12 months, ending June 30, 2012.
*Readership: Scarborough 2013/R2, DMA
TotalCirculation
TotalReadership:
FTU Readers(per copy)
Daily 96,968 245,606 2.5
Sunday 155,087 426,839 2.7
Readership is based on readers per copy (RPC). The industry standard for RPC are 2.4 daily
and 2.5 Sunday. RPC is determined by dividing readership by circulation
County Sunday Circulation Daily Circulation
Baker 1,152 637
Clay 17,880 9,824
Duval 83,724 52,551
Nassau 7,296 4,201
St. Johns 16,635 10,346
Total for CBSA 126,687 77,559
CBSA 126,687 77,559
Bradford 297 196
Camden, GA 3,018 1,318
Charlton, GA 353 175
Total for RTZ 130,355 79,248
RTZ 130,355 79,248
Columbia 917 623
Putnam 2,482 1,363
Union 313 155
Brantley, GA 468 118
Glynn, GA 3,215 1,371
Pierce, GA 668 322
Ware, GA 1,428 480
Total for DMA 139,846 83,680
Total Outside DMA 4,698 2,134
Digital Edition 10,543 11,154
Grand Total 155,087 96,968
City Zone Total** 106,153 66,025
Radio reach is based on cume listeners M-F Morning Drive Time, (6-10am) for leading morning station – WEJZ am-fm. Television is based on cume viewership prime time, (8-11pm) for WTEV
(CBS), the leading prime time station.
INA Integrated Newspaper Audience: Combined print and online is unduplicated reach of 7-day newspaper readers and 7-day online visitors. Source:
Scarborough 2013/R2, CBSA
0%
15%
30%
45%
60%
Top Morning
Drive Radio
Station Cume
Top Prime Time
TV Station Cume
Jacksonville.com
7-Day
Sun Times-Union Daily 5-Day
Reach
7-Issue Cume INA
CBSA - Core Based Statistical Area
Total Adults
Daily Readers
Sunday Readers
7-issue Readers
Jacksonville.com 30-day Visitors
TU INAReaders
Men 497,632 110,039 190,679 234,561 126,622 269,684
Women 539,490 125,485 216,860 266,307 127,950 299,421
Married 565,375 132,767 236,946 284,612 143,726 318,541
$75,000 or more 332,351 25.5% 41.2% 52.2% 38.1% 64.0%
High School 359,572 22.8% 45.0% 51.2% 17.8% 56.3%
Some College 338,725 25.0% 36.7% 50.0% 28.2% 56.0%
College Grad. 249,178 25.6% 39.8% 48.0% 33.2% 58.0%
TOTAL 1,037,122 22.7% 39.9% 48.3% 24.5% 54.9%
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Reader Demographics
Market Research Dept.11TUM2780
CBSA
DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam, St. Johns, & Union in Florida; Brantley, Camden, Charlton, Glynn, Pierce & Ware in Georgia.DMA - Designated Market Area
Total Adults
Daily Readers
Sunday Readers
7-issue Readers
Jacksonville.com 30-day Visitors
TU INAReaders
Men 654,373 117,313 211,073 259,123 127,676 294,415
Women 693,453 137,481 241,646 297,917 133,031 331,506
Married 703,756 141,712 266,571 318,362 145,900 352,291