Jacked Up appcessory promotion case study

Bicycle® Jacked Up!™by

United States Playing Card Company

and the United States Playing Card co.

The world leader in production and distribution of playing cards

Drive business growth in a modern digital-shifted world

Business Objective

• Increase awareness of the brand• Increase cards’ sales volumes• Attract new audience to play cards

Marketing Objectives

The Product: Jacked Up™

You play with the cards as normal and if you get a Jack card, you scan it with your phone and Jack from the mobile app will tell you about a change of the rules.

Each time a Jack card is played the rules of the game change, thus creating a very dynamic game.

Jacked Up™ card game is a combination of cards and smartphone.

Jacked Up™ card game

Distribution policy

Free app available on theApp Store and Google Play.

Deck of Jacked Up card gameis sold in retail for $5.99

Promotion Campaign

Full-cycle marketing campaign

Activities aimed to create buzzover the upcoming unique app

Wide array of post-launchmarketing solutions

Results: Social Media

Over 70,000 Views of Promotional Video

“There is a new app/accessory hybrid for card gamers that is

changing the rules...”

“We love the way the app switches up the rules of these familiar

games to add variety and replay value...”

148Apps

“It is a good experience and if you love playing cards, this should

definitely be your next adventure.”

AppShrink.com

“This is one game that is as unpredictable as it is fun...”

AppDictions

MEDIA ABOUT BICYCLE® JACKED UP!™

“It would be a great way to encourage intergenerational gaming

on Family Night”

Tapscape

“The United States Trading Card Company has recently released a

rather intriguing card game for iPhone, iPad, and Android…”

Pocket Gamer

“It gives the game a different dimension, and the sudden rule

changes make the game more exciting”

MacTrast

MEDIA ABOUT BICYCLE® JACKED UP!™

Results: Sales

Massive overwhelmingsales throughout USretail networks *

* Actual numbers is a confidential information

Results: Next Steps

Due to the client’s appreciation of these resultsComboApp Marketing & PR Agency developed afruitful long-term relationship with USPC,continuingly customizing additional marketingservices to fit their needs.