Jack Huang VP, ECG Advantech
Jan 11, 2016
Jack HuangVP, ECGAdvantech
Deliver “Trusted ePlatform Services”
as a Globally-Recognized Reality
Deliver “Trusted ePlatform Services”
as a Globally-Recognized Reality
K.C. LiuK.C. Liu
Advantech’s Good to Great 3-Circle Principle
Advantech’s Good to Great 3-Circle Principle
Consistently Accelerate the Flywheel to hit the breakthrough point
The Good-to-Great FlywheelThe Good-to-Great Flywheel
Persistent Pushing of the HEDGEHOG Concept
DISCIPLINED ACTIONS
DISCIPLINED ACTIONS
DISCIPLINED PEOPLEDISCIPLINED PEOPLE DISCIPLINED THOUGHT
DISCIPLINED THOUGHT
BUILDUP . . . BREAKTHROUGH !
LEVEL 5LEADERSHIP
First WHO…
THEN WHAT
CULTURE OF
DISCIPLINETECHNOLOGY ACCELERATORS
HEDGEHOGCONCEPT
CONFRONT THE BRUTAL FACTS
2003 2004 2005 2006 2007
Paradigm Shift of IT IndustryParadigm Shift of IT Industry
IndustrialEnvironment
Biz Model
eService Age
(Now & Future)
Advantech’s Future Direction
Advantech’s Future Direction
Vertical Integration
Proprietary Single Supplier
Mini-Computer A g e
( Before 1983 )
HorizontalFocus
Global Standardization
Target Customer
Focus
Integrated Services
PC Age
( 1983-2003)
Paradigm Shift of AdvantechParadigm Shift of Advantech
Product
RepeatableTechnology
GeneralPurpose
ePlatform
Application
IntegratedService
VerticalFocusedSolution
3 Business Units, 14 Product Lines3 Business Units, 14 Product Lines
Product DivisionsProduct Divisions
Branding Advantech to Deliver
“Trusted ePlatform Services”
Branding Advantech to Deliver
“Trusted ePlatform Services”
The BIG
IDEA ofTrustable Integration & CustomizationTrustable Integration & Customization
Local Touch, Global Services Local Touch, Global Services
Empower Innovations in Vertical Segments Empower Innovations in Vertical Segments
Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services” Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services”
IC-DMS
Now
New
ComputingPlatform
eAutomation IAG
SRP
Ubiquitous Service Ready
Platforms
eServices SRP/ARP Trusted ePlatform
Services
- Digital Video- UbiQ eHome- Digital Signage- eHealthcare
- Embedded SF- Ind. Computing SF- DTOS/BTOS
Advansus
- Open eAutomation Components- Dedicated eASF
ePlatform
ECG, INC ACG
eAutomation eAutomation
Open eAutomation ComponentsBiz Model :
Key Strategies : Dedicated eA Sales Force Create a Complete eASF Infrastructure Outsource Industrial Computing
Platforms eAutomationPro
Open eAutomation,Open eAutomation, Boundless Integration Boundless Integration
ePlatform ePlatform
RBU KA Field Sales ePlatform Channels DTOS/CTOS Service Models
Embedded Computing, Design-in Model Industrial Computing, System Solution Model
Biz Model :
Key Strategies :
DTOS-TWN
DTOS-TW1
AdvantechTaiwan
AdvantechTaiwan
AdvantechChina
AdvantechChina AdvansusAdvansus
Design IP Library
PCB Design Guide
ComponentInformationData Base
ComponentProcurement
Service
Engineering Sample
Production
Cluster Manufacturing
Design Verification
CommonPLM / NPI
SOP
AdvantechEurope
AdvantechEurope
Franchise Model & Shared Infrastructure
Franchise Model & Shared Infrastructure
DTOS-CHN
DTOS-CH1… …
DTOS-EUN
DTOS-EU1 …
DTOS-BDN
DTOS-BD1 …
LocalTouch
Global Services
Advantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project Map
CRMSiebel
(ManufacturingUnits)
eBiz Portal
HR/GA
AESCAESC
Europe
ADLADL
ABNABN
AUKAUK
AFRAFR
AITAIT
RegionalHubs RBU’s
Groups ofCustomer
Asia
ACSCACSC
China
ABJABJ
ASGASG
ASHASH
ACDACD
ASGASG
AAUAAU AJPAJP
AKRAKR
MBU #3AKMCChina
MBU #3AKMCChina
MBU #4ADMCChina
MBU #4ADMCChina
MBU # ..External
MBU’s
MBU # ..External
MBU’s
eStore + Call CentereStore + Call Center
Advantech’s SAP DeploymentAdvantech’s SAP Deployment
AmericaAmerica
AIRAIR
ACIACI
ASDASDAASCAASC
ATWATW
ATSCATSC
Taiwan
MBU #1Hsin-Tien
Taipei
MBU #1Hsin-Tien
Taipei
MBU #2Dong-Hu
Taipei
MBU #2Dong-Hu
Taipei
F & A
Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA
Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA
PLM (Agere)PLM (Agere)
(SBU’s and Product Divisions)
D&MSD&MSePlatformePlatformeAutomationeAutomation
D&MSAccounts
D&MSAccounts
KeyAccounts
KeyAccounts
DistributorsDistributors
GeneralAccountsGeneral
Accounts
Call Cente/eStore
Accounts
Call Cente/eStore
Accounts
PremierChannelPartners
PremierChannelPartners
ProspectsProspects
BTOSBTOSBTOSBTOS
CustomerCustomerServicesServices(RMA)(RMA)
CustomerCustomerServicesServices(RMA)(RMA)
LogisticsLogisticsLogisticsLogistics
PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)
PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)
ChinaEuropeAmericaTaiwan& Asia
Integrated &
Standardized
Advantech Global Services
Service Biz
Model
& Revenue
AGS, Advantech Global ServicesAGS, Advantech Global Services
IC-DMSIC-DMS
Now
New
ComputingPlatform
eServices SRP/ARP
Advansus
Advantech Group
ePlatform(ECG, INCG)
Applied (Ubiquitous)Service Ready
Platforms (SRP)
eAutomation (IAG)
Advantech’s Supporting Model to Advansus
IC-DMSIC-DMS
Selective Mid-Volume Target Accounts Design + Manufacturing + Vertical Domain
Competencies CFT = PM + Account Executive + … Advansus as Core IC-DMS Entity
Mid-Volume Premier-ODM ModelBiz Model :
Key Strategies :
Large & Very Large Volume
Consumer Product Branding & DMS
Mid-Volume
IC-DMS
Mid-Small VolumeePlatform Services
- - - - - - - - - - - - - - - -
Small VolumeePlatform Services
Advansus
Advantech
ASUS
Advantech Call Center + eStore
Advantech Call Center + eStore
Advantech RBUField Sales + Channel
Advantech RBUField Sales + Channel
Advansus Advansus
ASUSASUS
Big
Small
ASUS/Advansus/Advantech Biz Segmentation
ASUS/Advansus/Advantech Biz Segmentation
Vertical Focused Products Alliance (JV) with
SI+ISP+Content Manager Web-Service Infrastructure Service-Based Channel
Service Ready Platform (SRP)Biz Model :
Key Strategies :
eService SRPeService SRP
Service Ready Platform (SRP)Service Ready Platform (SRP)
U S E R U S E R
Service-based ChannelService-based ChannelService-based ChannelService-based Channel
Web-Services
ContentManager
ePlatformProvider
eConnect Infrastructure
SRPSRP
The Structure of SRP Platform Conceptwww.icam24.com
The Structure of SRP Platform Conceptwww.icam24.com
Service Ready Platform (SRP)Localization and Globalization
Video Signage E-homeE-health
care…… …..
Common structure
Channel Management
system
RMA/CustomerServicesystem
Revenue model
Billing system
LocalizationInterface: API(globalization)
…..org. &Manpowerstructure
• Service Related system: localization API• General platform (system)
Product package
ePlatformPro & eAutomationProePlatformPro & eAutomationPro
Online Professional SupportOnline Professional Support Call CenterCall Center Online System ConfigurationOnline System Configuration Selection WizardSelection Wizard Original Manufacturing Original Manufacturing
QualityQuality
One Source Online For All Your ePlatform & Automation Needs
Worldwide Presence ~ in 17 countries, 30 major citiesWorldwide Presence ~ in 17 countries, 30 major cities
Bangalore