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Connect your souls Massimiliano Bon Raissa Campagnola Gabriel Paredes Marco La Grassa Riccardo Gallina Francesca Galiazzo Jack’n Rocks
8

Jack Daniel's pitch - Jack'n Rocks

Apr 13, 2017

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Page 1: Jack Daniel's pitch - Jack'n Rocks

Connect your souls

Massimiliano Bon Raissa CampagnolaGabriel Paredes Marco La GrassaRiccardo Gallina Francesca Galiazzo

Jack’n Rocks

Page 2: Jack Daniel's pitch - Jack'n Rocks

Project Objectives Create another way to enjoy Jack Daniel’s. What about a cocktail?

Make «Brand Lovers» become «Brand Consumers»

Page 3: Jack Daniel's pitch - Jack'n Rocks

Idea Create a new exclusive drinking experience

Get a unique gadget with JD cocktails

¡¡Enjoy & Share!! connect the glass with your device

Page 4: Jack Daniel's pitch - Jack'n Rocks

How does it work? Only Jack Daniel’s stands can activate the glass LEDs feature

¡¡Cheers!! and make your cocktails «flash»

Page 5: Jack Daniel's pitch - Jack'n Rocks

How does it work? Only Jack Daniel’s

stands can activate the glass LEDs feature

¡¡Cheers!! and make your cocktails «flash»

Page 6: Jack Daniel's pitch - Jack'n Rocks

Consult the combination of ingredients in your cocktail

Check for other «connect your souls» events

Download event playlist

JD App-Connect

Page 7: Jack Daniel's pitch - Jack'n Rocks

Identification Connection Interaction Amazing Experience

Outcome

Page 8: Jack Daniel's pitch - Jack'n Rocks

Jack’n Rocks

Thank you