Jabez LeBret [email protected]
Aug 13, 2015
Jabez LeBret
@jabezlebret
Jabez LeBret:
NBC, ABA, LMA
999 Presentations
Co-Author
#1 Best-Selling
Legal Marketing
Book
2015 Edition Soon
Website
Social
Links
Content
Hosting
Directories
Mobile
Video
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Traffic + Conversions
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Traffic + Conversions
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Traffic + Conversions Just Posting is
Pointless
Page Post Ads
Mobile Optimized
Not Right Side Ads
Psychographic
Targets
Links On/Off Site
Traffic + Conversions No Text
Above Ad
Image
Altered
Adjust
Headline &
Copy
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Traffic + Conversions
@jabezlebret
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Traffic + Conversions Direct Link to Website
Infographics
Group Boards
Pinable Images
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Traffic + Conversions
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Traffic + Conversions Almost 100% Mobile
Image Driven
Story Sharing
Hashtags Heavily
Used
Comment Back
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Traffic + Conversions
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Traffic + Conversions
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Traffic + Conversions Geo-Specific
Practice Area
Get Personal
Use Data
Not in Navigation
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Traffic + Conversions
I Don’t Buy Links OftenBut When I Do…
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Traffic + Conversions Links Still Matter
Be Careful
Contextual v Link
Scholarships
Rock
@jabezlebret
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Traffic + Conversions
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Traffic + Conversions Instructions on Your Website
Infographic About Scholarship
Pre-Written Emails
Call Schools
Video v. Essay – Easy Choice
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Traffic + Conversions
Contextual Link from .edu
Content Links On/Off
Traffic + Conversions
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Traffic + Conversions
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Traffic + Conversions Video Quality
Less Than
90sec
Content Only
Promote on FB
Transcribe
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Traffic + Conversions
Social Content Links On/Off Site
Traffic + Conversions
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Traffic + Conversions Get Creative – TOMA
4th of July
Thanksgivin
g
Memorial
½ Birthday
Jabez LeBret