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From Floundering to Flourishing in 5 Steps: Tales of a Reimagined and Revitalized Alumni Association
30

JAA Conference PPT FINAL_EXT

Apr 14, 2017

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Page 1: JAA Conference PPT FINAL_EXT

From Floundering to Flourishing in 5 Steps:

Tales of a Reimagined and Revitalized Alumni Association

Page 2: JAA Conference PPT FINAL_EXT

Five Steps

VISION

STRATEGIC PLAN

INTERNAL GROWTH

IMPLEMENTATION IN KEY AREAS

EVALUATION OF OUTCOMES

1

2

3

4

5

Page 3: JAA Conference PPT FINAL_EXT

Developing a vision

• Research – Internal environmental scan

– Benchmarking

– Alumni survey data

• Unpack the findings

• Create a vision statement

Page 4: JAA Conference PPT FINAL_EXT

Vision Statement

2012: Be a world class alumni association office and presence.

2016: Be a world class alumni association that is a vital partner in the success of Seattle University

through the significant engagement of its 77,000+ alumni.

Page 5: JAA Conference PPT FINAL_EXT

Developing the strategic plan

Page 6: JAA Conference PPT FINAL_EXT

FY13 GOALS

1. Develop resource and operations plan to strengthen operational foundation

2. Improve and increase marketing and outreach to alumni

3. Establish great programming, benefits and services for alumni

4. Improve effectiveness and engagement of Alumni Association

FY16 GOALS

1. Develop a lifetime relationship

2. Strengthen operations plan

3. Improve effectiveness of marketing strategy and increase outreach

4. Build vibrant, sustainable, volunteer-driven chapter strategy

5. Improve impact of core Alumni Association programs

Page 7: JAA Conference PPT FINAL_EXT

Internal Development

• Right people, right job, right time

• Partnerships

• Processes

• Systems

Page 8: JAA Conference PPT FINAL_EXT

Original Org Chart

Assistant Vice President

Associate Director, Marketing &

Communications Assistant Director Administrative Assistant Events Assistant Alumni Chaplain

Page 9: JAA Conference PPT FINAL_EXT

Assistant Vice President

Associate Director, Marketing &

Communications

Marketing Coordinator

Marketing Assistant

Marketing Assistant

Event Support & Data Specialist

Events Assistant Events Assistant

Data Assistant

Assistant Director, Regional & Chapter

Development

Assistant Director, Alumni Engagement

Assistant Director, Lifecycle Relationships

Alumni Chaplain

Operations Coordinator

Operations Assistant

Operations Assistant

LEGEND

Full-time staff

Student employee

Current Org Chart FY17 Staff Additions

• Reunions Manager • Mission and Spirituality

team (Director, Asst. Director, Program Manager, Graduate Assistant and Chaplain)

Page 10: JAA Conference PPT FINAL_EXT

Partnerships, Processes, Systems

Partnerships

• University Advancement

• Development officers

• Planned Giving

• Annual Giving

• Colleges and schools

• Athletics

• Mission and Ministry

• Career Services

• Student Development

Processes

• Hiring and onboarding

• Budget

• Internal communications

• Marketing

• Strategic planning

Systems

• Project management: Basecamp

• Event management: EventBrite

• Surveys: Survey Monkey/Qualtrics

• Email: Mailchimp

• Online directory: SilkStart

Page 11: JAA Conference PPT FINAL_EXT

Goals

• Lifecycle relationships

• Signature programs

• Chapters

• SUAA marketing and communications

Page 12: JAA Conference PPT FINAL_EXT
Page 13: JAA Conference PPT FINAL_EXT

Lifecycle Relationships

Page 14: JAA Conference PPT FINAL_EXT

Reunions

Page 15: JAA Conference PPT FINAL_EXT

Legacy Family Pinning Ceremony

Page 16: JAA Conference PPT FINAL_EXT

Alumni Awards

Page 17: JAA Conference PPT FINAL_EXT

Homecoming

Page 18: JAA Conference PPT FINAL_EXT

Commencement Brunch

Page 19: JAA Conference PPT FINAL_EXT

Chapters

• Three types of chapters

– Regional

– Affinity

– Industry

Page 20: JAA Conference PPT FINAL_EXT

Marketing and Communications

• Assessment of materials, processes and tools

• Rebranding and Renaming

• Alumni Attitude Survey

• Annual Impact Report

Page 21: JAA Conference PPT FINAL_EXT

Rebranding and Renaming

Alumni

Relations EXTERNAL:

Seattle University

Alumni

Association

INTERNAL:

Office of Alumni

Engagement

Page 22: JAA Conference PPT FINAL_EXT

Rebranding

Page 23: JAA Conference PPT FINAL_EXT

Pocket Guide

Page 24: JAA Conference PPT FINAL_EXT

Alumni eNewsletter

Page 25: JAA Conference PPT FINAL_EXT

Alumni Attitude Survey

• Every two years

• Shared university wide

• Partnering to reduce number of surveys being sent

• Clear recommendations for our strategic planning

• Launched our 2016 survey

Page 26: JAA Conference PPT FINAL_EXT

Annual Impact Report

Page 27: JAA Conference PPT FINAL_EXT

Results

• Attendance up 46% in FY15 • 733 newly engaged alumni (43% of

constituents) • FY15 NPS = 47% • Giving

– 23% of newly engaged alumni donated in next 12 months

– $275,000 raised from newly engaged alumni in last 3 years

– 21% of constituents at signature events donated in next 12 months

• Volunteerism up

Page 28: JAA Conference PPT FINAL_EXT

What’s Next

Work smarter, not harder

• Constantly improving and increasing effectiveness

– Business planning process

– Defined measures

– Staffing plan

• Seattle University’s 125th anniversary

Page 29: JAA Conference PPT FINAL_EXT

Let’s talk! Questions? Comments?

Page 30: JAA Conference PPT FINAL_EXT

Susan Vosper Assistant Vice President [email protected]

Corinne Pann Associate Director, Alumni Marketing and Communications [email protected]

www.seattleu.edu/alumni