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Imagewrks Marketing
WEB & NEW MEDIACAPABILITIES
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SERVICES & CAPABILITIES ::
In business for 35 years, Imagewrks Marketing is
a trusted resource for great design, solid marketing
strategy and web development services.
With clients in a variety of industries, we make it our
goal to learn about our clients, address their needs,
develop a plan, and ensure quality and excellence
throughout the duration of any project.
We have a variety of capabilities including:
RESEARCH The most effective strategic and creative ideas are
grounded in research. We offer comprehensive quantitative, qualitativeand strategic market research services to help you test your message,
understand your market position and better reach your audience.
MARKETING STRATEGY Solid strategy is the key to launchingyour business or product to the next level. Well collaborate with you
to develop a focused and cohesive marketing strategy from tactical
choices to media placement that will give you a distinct advantage
over the competition.
CREATIVE SERVICES Our creative team excels at translatingmarketing strategy into design that speaks. By keeping our focus on
your business objectives, we connect with your target market and
deliver your message more effectively. Clear communication with youraudience, rather than peer recognition, is our top priority.
WEBSITE DESIGN AND DEVELOPMENT With our productionteam we take the time to accurately dene your website needs. From
there, we develop a plan that incorporates engaging design, industry
best practices and the latest in new technologies.
SEO (NATURAL SEARCH) We dont stop with optimization. For us,it is all about Search Engine Domination. Our approach to online strategy
is simple: formulate an expert plan and execute it with precision. Our
strategic services drive revenue and lead your brand to better results.
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Lead
Generation
YOURONLINE
MARKETINGSTRATEGY
LEADGENERATION TRACKING
SOCIALMEDIA
GOOGLEADWORDS
FACEBOOKADS
SEM
WEBSITEEMAIL
ANALYTICSANALYSIS
MOBILE
SEO
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MOBILE :: RESPONSIVE
IWM Capabilities & Benefts ::
View site efciently on multiple platforms
Optimize site content/layout
Improve interactive experience for the end user
Eliminate the need for multiple site versions or an expensive
customized app (essentially two websites for the price of one)
Adapts to latest technology
Integrate QR codes with marketing material
Responsive Technology ::
Traditional websites are designed to be viewed on a computerscreen, not a mobile device. In most cases regular websites areincompatible with mobile device browsing.
A mobile website is a version of your business website thatis optimized for mobile viewing. IWM uses Responsive WebDesign through Concrete5 (C5) to achieve this goal.
Mobile Trends ::
Mobile technology is rapidly becoming the preferred choice for
a mobile society.
4 billion mobile phones in use worldwide
Americans average 2.7 hours per day on their mobile device
One half of all local searches are performed on mobile devices
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SEARCH ENGINE OPTIMIZATION (SEO) ::
What Is SEO?
Search Engine Optimization (SEO) is the process by whichyou are improving the visibility of your websites pages
in multiple search engine platforms (Google, Bing, etc.).
SEO only affects organic search results, not paid/sponsored
results. Therefore, it is essential that you create accurate
titles for each of your websites pages for the most
efcient SEO.
What Drives Search?
1. Frequency- new content
2. Descriptions, meta tags
3. Changes or updates to existing sites
4. Key content tags and attributes
(Title tags/ALT attributes)
5. Linking your site to other websites
6. Quality of content
7. Location
8. Consumer proles
IWM SEO Capabilities ::
Quarterly reviews of website SEO
On Page Site Optimization
Off Page Optimization
Analysis of Google Analytics data and trends such
as search terms
SEO recommendations/tactical online strategy
development
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EMAIL MARKETING AND CONSULTING ::
Email marketing is a form of direct marketing that keeps
your company and brand top of mind with consumers and
prospective clients.
Purpose o Email Marketing ::
To actively engage with potential or current clients
on a daily, weekly or monthly basis
Share relevant and timely information
Pass along discounts and special offers
Introduce new staff members
Segment to different target audiences if applicable
Provide brand value
IWM Capabilities ::
Provide list management
Existing database upload
Opt-in message creation
Eblast deployment/monitoring
Campaign development
Content copywriting
Template design
Company-branded eblasts (no Constant Contact
or email provider branding)
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SEARCH ENGINE MARKETING (SEM) ::
SEM seeks to promote businesses and establish brand
awareness by increasing visibility in various search
engine platforms to consumers who are searching for
information about the industry.
Types o SEM ::
Organic search engine optimization (SEO)
Google Pay Per Click (Google AdWords)
Search Engine Advertising
Paid Submission
IWM SEM Capabilities ::
Creation of Google AdWords account
Client training on how to manage and optimize
Google AdWords presence
Google AdWords monitoring
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SOCIAL MEDIA ::
A Social Media Marketing plan is most successful when
paired with an existing measurable marketing strategy.
Our social media team recommends a tiered approach to
launching and implementing a successful social media
plan. The success of social media is based on the sharing
of timely and relevant news and information.
Benefts o Social Media ::
Included as real-time search
Social media outlets boast strong SEO
Conversational/direct dialogue channel to engagewith consumers
Humanizes your brand
Customer service vehicle/outlet
IWM Capabilities ::
Facebook page setup
Twitter page setup
YouTube channel setup
Content development
Quarterly content outlines
Daily and weekly postings
Social media monitoring
Quarterly review and recommendations
Facebook ads development & monitoring
Contest creation
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APIs & PLUG-INS ::
API (Application Programming Interace) ::
An API is the interface implemented by an applicationthat allows other applications to communicate with
it. Translation: it allows two systems to communicate
effectively and efciently together. APIs are carefully
and strategically designed by programmers to allow for
the most seamless interaction between selected popular
applications and their own.
Plug-Ins ::
Plug-ins are software components that add specic
capabilities to larger software applications. They allowcustomized functionality for an application such as
QuickTime and Adobe Flash Player.
IWM Capabilities ::
Create custom APIs- Banner Ad Management
- User Management
- Image Management
- Website Tracking
- Event Management
- Coupon Management
Work with existing APIs
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HOSTING AND SECURITY ::
IWM can host and secure your companys website with
little expense.
Types o Website Hosting ::
Standard ::Standard hosting is when your business shares the RAM, processor,
storage, etc., with the hosting providers other client companies.
Managed Dedicated Server ::This is a service that includes hardware, software and constant
upkeep. It includes software updates, rewall services, back-up
services, database management and virus protection. However,it comes with a cost.
Reseller Hosting ::You are completely in control of what is installed on the plan by the
provider. However, you are restricted to and potentially limited by the
providers installed core software.
Virtual Private Servers ::Allows your company to enjoy complete access and control over your
companys website virtually. However, you must know how to run
a server.
IWM Capabilities ::
We offer hosting through our own standard network
We can provide hosting through a virtual private server
Security services can entail as much or as little as needed
SSL certication acquisition
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COPYWRITING ::
On the web, you have a small window of opportunity to grab
your consumers attention. Therefore, it is critical that your copy
portrays exactly what your brand is capable of achieving and
how it pertains to the consumers wants and needs.
IWM can help you in multiple copywriting areas, whether its
simply reviewing existing copy or building it from scratch.
IWM Capabilities ::
Copywriting Option #1 ::
Review client provided copy
Review content for consistency, grammar and spelling
Copywriting Option #2 ::
Review client provided copy and materials
Edit and write new content as needed
Review content for consistency, grammar and spelling
Copywriting Option #3 ::
Full content generation and copywriting
Edit and write new content as needed
Review content for consistency, grammar and spelling
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CONTENT MANAGEMENT SYSTEM (CMS) ::
Can you change your websites content relatively quickly and easily?
If not, you may want to look into a content management system
(CMS).
Content management systems are software programs that
allow users to make changes without having to understand
HTML, rewrite code or conduct other complicated programming.
IWM works with an open source content management system
called Concrete5. This simply means that you get access to your
site content and, most importantly, understand it.
Benefts o CMS ::
1. Responsive web design that adapts to t screen size of
mobile devices and tablets.
2. Capacity to add or change content whenever you see t
3. Design can be completely reworked without having to
restructure the site
4. Has the functionality to add images, surveys, analytics and
much more
5. Ability to give assigned staff members permission to edit
certain parts of the site
6. Capable of changing site navigation in terms of the sitemap
7. Reduces long-term costs of maintaining your website
IWM Capabilities ::
Conversion of preexisting website over to an open sourcecontent management system
Creation of customized website templates
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WORK ::
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WORK ::
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