IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natasha Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel of The 525 Group, Moderator
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IWIRC TALKS:
An In-Depth Look at
Social Media
April 24, 2014 – IWIRC Spring Program,
Washington, D.C
Carrianne Basler of AlixPartners, for Twitter
Salene Kraemer of MAZURKRAEMER, for Blogging
Natasha Labovitz of Debevoise, for Facebook
Pia Thompson of Navigant, for LinkedIn
Sarah Frankel of The 525 Group, Moderator
Social Media Platforms
Description Intent Audience Features
LinkedIn Online networking event Professional Colleagues and
professional
acquaintances
-Bio Visibility
-Contact Management
-Link sharing
-Direct Messaging
-Two-Way Environment
facebook facebook = office
watercooler + high school
cafeteria + family reunion +
your personal soapbox
Primarily Personal,
with Certain
Professional
Applications
Friends, family and
limited professional
contacts you deem
worthy
-Photo Sharing
-Content Updates
-Link Sharing
-Direct Messaging
-Two-Way Environment
Twitter Platform where
communications are made
through 140 character
messages to a generally
public forum.
Personal and/or
Professional
Friends, family,
colleagues,
celebrities, news
outlets, etc. The
cooler you are…
-Content Updates (Limited
text field)
-Photo Sharing
-Link Sharing
-Direct Messaging
-Two-Way Environment
Blogging WEB LOG. A journal that
is on the internet,
chronologically ordered
Personal and/or
Professional
Whomever you
target, people with
same
passion/interests
-Self-managed and
unrestricted content
-Two-way environment
-Text, Video, Photo, Link
sharing
-Generates higher search
engine rankings
LinkedIn
What it is?
Online networking event – think of it as a luncheon or cocktail party
What does it do for me?
Allows for visibility without attending every live networking event available
Allows you to avoid being annoying
Where have we seen it?
Firm bios include links. Business people include link on email signature. Everyone uses it.
by Pia Thompson
LinkedIn: Profile Page
LinkedIn: News Feed
LinkedIn: Group Page
LinkedIn: Who’s Viewed Me?
facebook
by Natasha Labovitz
What is it?
Online social forum and free-for-all. Like the water cooler at the office, plus the post office in a small town, plus your family’s Thanksgiving dinner, all rolled into one.
What does it do for me?
Professional: helps deepen certain relationships in your network, and maintain them over long periods of time.