IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natasha Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel of The 525 Group, Moderator
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IWIRC Talks: An In-Depth Look at Social Media (Full Set of Slides)
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IWIRC TALKS:
An In-Depth Look
at Social MediaApril 24, 2014 – IWIRC Spring Program,
Washington, D.C
Carrianne Basler of AlixPartners, for Twitter
Salene Kraemer of MAZURKRAEMER, for Blogging
Natasha Labovitz of Debevoise, for Facebook
Pia Thompson of Navigant, for LinkedIn
Sarah Frankel of The 525 Group, Moderator
Social Media PlatformsDescription Intent Audience Features
LinkedIn Online networking event
Professional Colleagues and professional acquaintances
Twitter Platform where communications are made through 140 character messages to a generally public forum.
Personal and/or Professional
Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are…
-Content Updates (Limited text field)-Photo Sharing-Link Sharing-Direct Messaging-Two-Way Environment
Blogging WEB LOG. A journal that is on the internet, chronologically ordered
Personal and/or Professional
Whomever you target, people with same passion/interests
-Self-managed and unrestricted content -Two-way environment-Text, Video, Photo, Link sharing-Generates higher search engine rankings
LinkedIn
What it is?
Online networking event – think of it as a luncheon or cocktail party
What does it do for me?
Allows for visibility without attending every live networking event available
Allows you to avoid being annoying
Where have we seen it?
Firm bios include links. Business people include link on email signature. Everyone uses it.
by Pia Thompson
LinkedIn: Profile Page
LinkedIn: News Feed
LinkedIn: Group Page
LinkedIn: Who’s Viewed Me?
facebook
by Natasha Labovitz
What is it?
Online social forum and free-for-all. Like the water cooler at the office, plus the post office in a small town, plus your family’s Thanksgiving dinner, all rolled into one.
What does it do for me?
Professional: helps deepen certain relationships in your network, and maintain them over long periods of time.
Personal: helps with work/life balance.
Where have we seen it?
The thing about facebook is, it is everywhere.
facebook – keeping up with what others are doing
https://www.facebook.com/
facebook – maintaining the connection
https://www.facebook.com/#!/natasha.labovitz
facebook – when personal meets professional
http://www.youtube.com/watch?v=QUQsqBqxoR4
Twitter What is it?
Conveying your thoughts in 140 characters or less
“The Ultimate Executive Summary”
What does it do for me?
News Source
Brand Building
Personal Expression
Motivational Messages
Where have we seen it?
Breaking News
Industry Updates
#Hashtags vs @
Celebrity Info & “Selfies”
by Carrianne Basler
#IWIRCSPRING
Twitter: Home Pages
Industry Organization
News Publication
Twitter: News Feed
Today Show“Re-Tweet”
Industry Tweet-With Hyperlinks
Twitter: Special Features
Blogging
What it is?
What does it do for me? In Plain English Business Bl