Iwi Creativity 2011

Our creativity grows from the Earth mother, Papa-tu-a-nuku.

This rich essence that nourished our ancestors now nurtures and supports us today as we

look towards the future of Design, Visual and Material Culture and Fine Arts.

Iwi Creativity is a celebration of Maori students and their academic endeavours.

This red stone is maukoroa used by Southern Maori to make

paint – part of Aotearoa’s early art and design history.

My creative work responds to a range of issues related to the interaction between people and products and the environment. Some of these projects include:

› A respiratory humidifi er to aid breathing.

› A space saving solution that reduces greenhouse gasses by plant absorption of CO2.

› A fl at pack that creates a three-dimensional waste paper basket.

› Audio headphones with a unique headband, which reduces the stress and pressure on the head.

› 3D printed masquerade masks created using 3D software and rapid prototyping.

› BMW IXON 2020 concept inspired by the original BMW Isetta.

› Backpack baby car seat designed as a safe environment for the baby.

ALEX HUFFADINE

Ngati Kahungunu

Bachelor of Design: Industrial Design: Year 4

While I was born in Auckland I have moved

about a lot both in New Zealand and

Australia. As an industrial designer I am

always focused on innovative designs that

are considerate of the environment and

which pay attention to how people interact

with the product. It is a passion of mine to

work in a creative profession where I can

utilise my talents to solve design issues and

be visionary in turning dreams into reality.

2011

Ngati Kahungunu

Examples of my creative work includes:

› An interpretation of the Ma-ori placename, Whakaari, White Island through sound in space.

› Further Maori placename interpretations include Te Rerenga Wairua, Rotomahana, Piopiotahi, Te Ara-a-Kiwa and Whakaari. Developments include Ma-ori legends and the history of each place.

› The Piopiotahi postcard development.

My sister received our family cloak that our mother completed earlier this year. It shows the passing down of a family taonga and its importance for our family. As the cloak comes to rest on her shoulders it is a moment of pride and great importance not only for her, but also for the whole wha-nau.

BRITTANY DAVIES

Ngati Pikiao, Te Ati Awa, Nga Puhi

Bachelor of Design: Visual Communication Design: Year 2

I have had a passion for art and creativity

ever since I can remember. I knew I wanted

to study design for a long time and am

thrilled to be a part of Massey University

College of Creative Arts. Much of the

inspiration for my work comes from what

I know about my Ma-ori background. I try to

incorporate my iwi affi liation into as much as

I can because it is of huge importance to me.

I really look forward to developing my skills

and knowledge in all design aspects. I hope

to take the advertising world head on and

possibly inspire future designers.

2011

Nga Puhi

Ngati Pikiao

Te Ati Awa

My work investigates 15 Maori placenames from around New Zealand and involved making various marks that sounded like that name. Five were refi ned further and developed into postcards. My chosen placenames were Te Rerenga Wairua, Te Ahi kai koura a Tama ki te Rangi, Rotomahana, Te Ara-a-Kiwa and Aoraki. Using mark making and a tonal grid analysis I developed fi ve postcards incorporating tonal range and meaning about the legends behind each place.

DESIREE GORDON

Tainui


My name is Desiree Gordon and I

belong to the Tainui tribe in Waikato.

I am currently in my second year of

study doing a Bachelor of Design. I had

some trouble deciding between design

and sports health for my study, but

chose design and have not regretted it at

all. I haven’t quite decided what I would

like to do when I fi nish my four years

of study, but am looking at something

within Visual Communication Design.

Tainui

2011

My focus is on typographical and graphic design works. At Massey University I have learnt different computer software skills along with gaining personal experience from the tutors. This has really helped me to delve into my strong points and the areas I love the most. My graphic design study includes work such as:

› Yeah Yeah Yeah’s, a fun funky and colourful record cover.

› An exhibition booklet on Grahame Sydney.

› Catch me if you can, a movie poster group assignment using type only.

› A bank note design focused on the International Year of Biodiversity.

› A live brief redesigning the visual identity for Rally NZ.

ERIKA FARRELL

Te Arawa, Ngati Whakaue


After working full time for a year deciding

which direction I wanted my life to go in

I moved from Rotorua to Auckland in 2009

to begin my studies at the Auckland School

of Design at Massey University. My passion

for design and being creative drove me

towards a graphic design degree, which

I believe is very versatile within the design

industry. I plan to travel the world once

I have fi nished to gain new experiences.

I have always been told that you can never

stop learning and it is an important part of

being creative.

2011

Te Arawa Nga-ti Whakaue

My fi nal year project is a watercraft for fl y-fi shing. It addresses the performance problems of size, assembly and portability of current craft available in the market. It comprises a folding frame system and an infl atable pontoon, where the seat can be raised and lowered to suit individual preference. Conceptually it plays upon the notions of escapism, the challenge of fl y-fi shing, and the spirituality found in the fi shing environment. It is constructed from recyclable materials, uses simple assembly and natural aesthetics.

GORDON ROBINSON

Nga Puhi and Ngati Whakaue

Bachelor of Design: Industrial Design: 4th Year

I chose to study Industrial Design because

it is a fantastic mix of design, art, engineering

and human interaction. Through my time

studying at Massey University, I have realised

two things that keep me interested in design;

communicating with people on a subconscious

level and the possibility of someone walking

down the street with your product.

Industrial Design opens up a lot of

opportunities and I am looking forward to

whatever comes up in the near future. The

possibility of working in the transport area

could be interesting, but anywhere where

I’m still learning will be ideal.

Nga Puhi

2011

Nga-ti Whakaue

My work includes:

› A back patch I drew up for a DJ collective I was in before I entered Massey.

› A heke design for Toi Atea, Te Kore, Te Po, Te Ao Marama.

› A fi ne art installation, Make, Remake.

› A painting for Toi Atea, Te Tangihanga a Kupe.

› A painting made while attending Ngaru Roa artist hui, Kua hoki mai a Xolotl.

JAMES PARATII LAINCHBURY

Ngati Awa

Bachelor of Fine Arts: Year 2

Born in rural Southland in 1970. Of Irish,

Scots, Spanish and Ngati Awa descent…

a mongrel really. Currently in the second

year of a BFA. After spending nearly 25

years in the workforce, and feeling quite

burnt out, I decided to invest in my mental

and spiritual health and get an education!

Have always drawn and painted and have

been a semi professional photographer for

8 years, so a BFA seemed like the logical

choice. The plan is to go to Teachers College

after the degree and train to be a secondary

school art teacher combining fi ne arts and

Toi Atea – Ma-ori Art and Design.

Ngati Awa

2011

The key themes in my work include the Maori concepts of whakapapa and taonga and are expressed through the use of natural mediums such as ‘Wild Clay' and harakeke (fl ax). I use Rotorua geothermal ‘Wild Clay', sourced from my tribal whenua, which enables me to establish historical links from which the clay becomes a metaphor for whakapapa. Artwork incorporating interpretations of whakapapa featured on the cover of the Maori dictionary 'He Pataka Kupu – Te kai a te rangatira’.

Other explorations include:

› The ku- mara as a metaphor for ancestral migration.

› The aho (cord) used for wearing the hei tiki representing the connection between people and their taonga - traditions, mythologies and ancestors.

JANE MATUA

Te Arawa, Whakato-hea, Te Rarawa

Postgraduate Diploma in Arts: Visual and Material Culture

The common thread driving my art practice

comes from a Ma-ori spiritual dimension, which

connects me to my whakapapa (genealogy),

wha-nau (family), and whenua (land) and as

such with clay. I have a passion for ‘Wild Clay'

and consider it an indigenous medium that

transcends the purely functional. Inspiration

for my art derives from my ancestral wharenui

(meeting house) Te Rangikurukuru, built and

fully carved by my kuia, Maria and Jane Topia

in the 1930s. It is a tangible reminder of the

strength, determination, vision and courage of

these women. I have undertaken postgraduate

studies in material culture as a pathway

towards one day obtaining a doctorate.

2011

Te Arawa Whakato-hea

Te Rarawa

There are many areas of textiles I am passionate about such as weaving, natural dye, digital design and screen-printing. My work includes:

› A chair design made from naturally dyed and woven recycled materials. It won fi rst prize for textile design at the Australasian Student Design Awards.

› Digital designs printed onto silk inspired from the growth of lichen.

› Designs screen-printed onto cotton inspired by the Civic Square site in Wellington.

KATIE COOKSON

Te Arawa

Bachelor or Design: Textile Design: Year 4

I grew up in Whanganui and always loved

art and design at school. I came to Massey

to further my education in design, not

realising textile design was an option, and

fell in love with it straight away. I cannot

imagine doing anything else. I’m currently

doing my fourth year and fi nish at the end

of this semester. I cannot wait to travel the

world and experience other countries and

cultures. I hope to fi nd a job in the textile

industry to get experience before heading

back to do my masters.

2011

Te Arawa

My works show a wide variety of skills and techniques such as typography, layout, graphic design, advertising strategies and more. I use different creative strategies across multiple assignments including:

› Identity design to redesign the identity mark for Rally New Zealand.

› Graphic design in a poster and information booklet for an exhibition of the Terracotta Warriors at the Auckland Museum.

› Digital design to create a new design approach for existing record albums such as Persuasive Percussion.

› Typography design in a typographical poster for an existing movie.

› Graphic design in a set of stamps as a collector’s edition.

› Guerrilla advertising campaign to promote Rastafarian religion.

KORY HODGES

Ngai Tamanuhiri, Ngati Pahauwera, Ngati Kahungunu ki te Heretaunga


I have always been a very visual person. My

love for art and design lead me towards doing

a degree involving design. I embrace all areas

of design, however I chose graphic design as

my major as I felt it gave me a broader look

at design, allowing me to experiment through

numerous areas. I would eventually like to

delve into the area of illustration, since I get the

most enjoyment out of hand-generated works.

I would also like to travel parts of the world,

to develop my understanding and knowledge

of other cultures and environments. I feel

this will aid my design as I can then use my

experiences to infl uence and inspire my work.

Ngati Pahauwera

2011

Ngai Tamanuhiri

Ngati Kahungunu ki te Heretaunga

My creative work includes:

› A typographical expression of the word ‘whenua’ because of its signifi cance to New Zealand.

› A set of wine labels for a client, representing both the name and the client’s philosophy.

› Looking at the symbolic representations of archetypes to promote storytelling.

› A computer illustrated drawing.

› A poster advertising and celebrating the diversity at the Wellington Zoo.

MELISSA MEPHAM

I am currently in my fourth year studying

Visual Communication Design. After

completing a Diploma in Graphic Design,

university seemed the appropriate next

step. I completed two years with a minor

in graphic design where I gained my

passion for typography, then moved to

Illustration after discovering the beauty and

power of the drawn image. I have no future

plans, apart from wanting to positively

infl uence the people around me through

whatever creative endeavour I embark on.

2011

Te A-tiawa: Taranaki


Te Atiawa

My work includes:

› Semi-disposable eating utensils made from polypropylene plastic which is 100% recyclable and an incredibly cheap manufacturing solution without being detrimental to the environment.

› A toaster inspired from retro-style robots and iconic classic game characters.

› An indestructible, ABS plastic wallet for the masses.

› A powered mobility system for all long-term manual wheelchair users who wish to live a more independent lifestyle. It allows greater access and reduces the social stigma of using powered mobility in public settings.

› A stand for London Design Week. It has been designed to house my fi nal project ‘IWA’ later next year at various exhibitions overseas.

OSCAR FERNANDEZ

Te Arawa, Ngati Rangiwewehi

Bachelor of Design: Industrial Design: Year 4

Kia Ora everyone! My name is Oscar Fernandez

and I am an Industrial Design Student at the

Massey School of Design, Auckland campus.

I am currently in my fi nal Honours year of

study and it was the best thing I ever did!

After University I hope to fi nd a suitable

masters degree where I can build my skills to

international level and hopefully own my own

business one day. My Ma-ori heritage comes

from my Mothers’ side of the family and is a

little mysterious still, as my Mother, Nicola,

was given up for adoption at birth. I was told

that my grandmothers’ name was Jacqueline

Paul and her iwi affi liations are Te Arawa,

Nga-ti Rangiwewehi.

2011

Te ArawaNgati Rangiwewehi

My work is an exploration of Ma-ori identity in New Zealand. My aim was to create a visual representation that young Ma-ori can relate to and identify with. The result is a stark contrast to the stereotypical ‘image’ that is projected to and perceived by the world and sold as small plastic dolls and postcards at souvenir shops. It was evident, upon completion of this project, that most young people feel more like New Zealanders than Ma-ori. This project has potential to extend further to explore what in fact is a New Zealander in our extremely diverse little country, how we identify ourselves and what it means to be a Kiwi.

PAIGE BOYD

Ngai Tahu

Bachelor of Design: Photographic Design: Year 3

I have always had a passion for

photography, so studying a Bachelor of

Design majoring in Photography was

an obvious choice. I love the way that

photography enables me to capture single

moments in time, preserving them forever.

As soon as a photograph is taken, it is

instantly an image of the past.

Ngai Tahu

2011

The aim was to design a book complete with a wrap around dust jacket/poster. This book was designed to suit the historical content whilst having a contemporary feel. This was mostly achieved through the chosen colour, theme, layout and composition.

REBECCA HORROCKS

Tainui

Bachelor of Design: Graphic Design: Year 3

Since a young age I’ve been passionate

and enthused by design. It struck me one day

that design excites me, and for this reason

I decided to deepen my knowledge and

explore the design world by studying graphic

design at Massey University. I thoroughly

enjoy and learn something from every paper

I have taken at Massey. While the typography

papers have left me so much knowledge, I’m

forever learning. After my Massey years I want

to continue exploring the creative world and

aspire to be a successful designer. Most of all

I want to continue doing what I love, and that

is designing.

2011

Tainui

My work includes:

› A concept for a design conference including a poster and booklet for that conference.

› A concept page for an in-fl ight entertainment system for Qantas. Issues addressed were, ease of navigation with easy return to main menus.

› A stamp set, which I designed to celebrate 125 years of Massey Design history. The stamps showcase three student graduates of Massey.

› A large visual-brief booklet, designed on a foundation of sourced statistics around the theme of Child Obesity in New Zealand. The brief requirements included the use of a gray scale colour palette.

SIMON COOKE

Ka-i Tahu


Ata ma- rie koutou. I moved from Christchurch

to study a Bachelor of Design (Hons) at

Massey Wellington in 2009. I decided to

study at Massey after hearing it was one of

the best universities in Aotearoa to study

design. I have always been interested in art,

and developed a passion for graphic design

at high school. Since then my design studies

have progressed through an eclectic journey

of visual communication and development

of individual style. After my studies I hope to

explore the world, and continue to be inspired

and infl uenced in design and arts avenues.

I’ve always been very entrepreneurial, so

could defi nitely see myself owning my own

design business.

Kai Tahu

2011

The works displayed are my creative response to the demand to visually communicate varying events, products and brands. A love of typography has allowed experimentation throughout each design, selecting the most appropriate typeface for the project at hand. The designs are complimented by additional elements such as colour and layout. They vary individually in style to effectively convey the message to intended audiences whilst maintaining personal fl air. Having grown up in New Zealand, our culture and my upbringing has infl uenced decisions made during the design process.

STEPHANIE ELIZABETH BELL

Nga-puhi

Bachelor of Design: Visual Communication: Year 3

I am currently completing a Bachelor of

Design majoring in visual communication.

I was born and raised in Auckland, New

Zealand. My father is a lawyer and my mother

was a graphic designer, before the time of

computers, and is now an artist. Blessed

with a business savvy left-brain and a super

creative right, it only seemed natural to follow

the graphic design yellow brick road.

After completing an internship at Ogilvy

NZ in 2010-11, I will be hitting the world of

advertising at full speed, taking the bull by

the horns and conquering the unachievable.

2011

Ngapuhi

My artworks include:

› Character design work, humour art involving demonizing a loving cartoon character named Totoro. The image of the little girl poking tongues at it makes me tingle.

› Some 3D design animation work.

› A poster done to illustrate the Wellington Zoo and show wellington culture.

If you’re interested in seeing more, type “cheese demon” in Google and I’m the fi rst result that comes up. That’s my deviant art page. Thanks again for checking me out.

TAUPURU BRIGHTWELL

Nga-ti Porou


Well, I decided to study and pursue the world

of art and animation because I have always

been doing it. I am obsessed with it, I swim

in it, it will never let me go. It is all I do and

all I know how to do. It is what I do best. I’m

originally from Gisborne, part Tahitian and

Ma-ori. My father is the famous master carver,

Matahi Brightwell who has recently been

inducted into the New Zealand hall of fame -

talk about big shoes to fi ll. My work is deeply

inspired by Japanese Manga art, design and

narrative. Ultimately I want to become a

successful artist on my own through brute

force using art to become respected in the

art community.

2011

Ngati Porou

Iwi Creativity 2011

Documents

design history

design issues

future of design

design aspects

creative work

te ara

nga puhibachelor of

visual communication