iWhim iWhim Community iwhim iwhim iwhim iWhim incentivizes the customers within the community to frequent local merchants by accepting their invitations and/or using their Whims at participating merchants or at the WhimBid auctions. Customers are privatly rated based on their spending habits at local merchants. Invitations are published and available almost instantly to the iWhim members. Merchants choose how many miles from their business they would like to send the invitations to the iWhim Members. Merchants join the iWhim Community and chooses how many Whims they will accept from each iWhim consumer who visits their business. Merchants can also choose how many times a week or month they accept Whims from a customer.