Ivy Mobility - Perfect Retail Store Execution for CPG - v201701

☁ Guided Selling ☁ Effective Field Force ☁ Distributor Performance ☁January, 2017

Ivy Mobility — Route to Market

☁ think faster ☁ sell smarter ☁ win at the shelf ☁

40+ satisfied CPG customers

+21%

SALESof focus brandswithin 2 months

-43%

WORKING CAPITALoptimised inventory

& higher turnover

+22%

ImprovedASSORTMENT# SKUs per Visit

+23%

New OutletACTIVATIONS

-13min

VISIT TIME per Outlet

+38%

In-StoreVISIBILITYof Key SKUs

+700%

Decision speed onPROMOTIONS from 7 to 1 days

+25%

OutletsCOVERAGE

+41%

PRODUCTIVITYof field sales force

Results — Sell More & Win-at-the-Shelf

Results reported by a Top 3 US-headquartered CPG customer in a Top 5 global market (reference available upon request)

HIGHLY EXPERIENCED

14+ years servingCPG businesses

TRACK RECORD

40+ satisfiedcustomers

RAPID DEPLOYMENT

Go live in8-12 weeks

“G-LOCAL" SOLUTION

Global Templateeasily localised

across 7 regions

1.6 Billion transactionsprocessed annually

HIGHLY SCALABLE

54,000+ enterprisemobile subscribers

EASY ADOPTION

27% of revenueinvested in R&D

NON-STOP INNOVATION

Selling Insights driveAction in the filed

PRESCRIPTIVE ANALYTICS

Hybrid roles - mature& emerging markets

SALES &MERCHANDISING

RENOWNED CLIENTS

Serving 10 of thetop 25 brands

We

DIGITIZE ROUTE TO MARKET

for

CONSUMER GOODS

Who we are?

Gartner says…

• They have the best In-flight Analytics we have ever seen. • The solution is very configurable. Activities such as changing a survey are remarkably easy. • A really nice hybrid of selling & merchandising.

Link to the report: Gartner Reviews by Dale Hagemeyer, March 2015

“Market Guide to Retail Execution & Monitoring Solutions for Consumer Goods Industry”

Link to the report: Gartner Reviews by Ed Porter & Stephen E. Smith, June 2016

• Ivy offers the full range of capabilities, with much emphasis on built-in advanced analyticsand action-oriented applications that support field, back-office and headquarters personnel.

• Ivy also has substantial experience successfully delivering its solutions in markets with adverse infrastructure conditions and complex local language and culture skills.

• Ivy has a very strong R&D roadmap and vision about how Analytics can be used.

• Ivy established offices in all global regions and appears well-positioned for continued growth.”

It’s not just a mobile app…

Intelligence Engine

Guided Selling

Distributor + Retailerjoint actions

OOS

ShelfPositioning

Past Sales

ShelfDisplay

Product Distribution

Mix

Peer Outlet Benchmarks

Promotional Execution

RIGHT QUANTITY

RIGHT TIME

Right Promotions

at Right Place

Right Assortment & Stocks

Right SOS/SOD

Hot-spot Visibility

SKU Mix Optimisedfor Profit

Improved Market Share

Selling Insights driveAction in the filed

PRESCRIPTIVE ANALYTICS

etc…

RIGHT SKU

Correct POSM

Selling Insights — make your field teams Think Faster & Sell Smarter

ONE Platform — ANY Route to Market — MANY Business Roles

• Merchandising & Retail Execution (REX/RAO) • Distributor Management System (DMS) • Route Accounting System (RAS) • Direct Store Delivery (DSD) • Rural Market Distribution • Brand Ambassadors • In-Store Promoters • Vending Machines • Beauty Advisors • Counter Sales • Delivery Reps • Van Sellers • Sales Rep • SFA/SFE

IvyCPG — Your Route-to-Market on a Single Business Platform

Pick and choose your functionalities from the end-to-end CPG business suite.

INTER-MIX them based on Roles & Responsibilities

for HYBRID profiles

Hybrid roles - mature& emerging markets

SALES &MERCHANDISING

Works offline too!

In-flight analytics — for better business decisions

Non-Stop Innovation

The most critical Differentiator of Ivy Mobility, so fundamental for the global CPG majors that work with us, is our Non-Stop Innovation.

We invest 27% of revenues into Innovation R&D as we strive to out-innovate the market… … and deliver these innovations to our clients as part of our SaaS offering.

Constant research of new trends and the quest for finding the best tools to sell-more and win-at-the-shelf empowers our CPG clientswith a competitive edge over their peers & boosts market performance of their products in the extremely competitive CPG marketplace.

Singapore 137 Market Street, 6th Floor,Singapore – [email protected]

U.S.A 100, Overlook Center, 2nd floor PrincetonNJ [email protected]

UK & Europe 75 Westow Hill,London SE19 1TXPh: +44 20 3290 [email protected]

Global Solution Center Prince Infocity Phase 1, 3rd Floor,286, Rajiv Gandhi Salai, OMR, Perungudi, Chennai – 600096Ph : +91 44 610 12 300 (100 Lines)[email protected]

UAE P.O Box 1243031003, Gold Crest Executive Tower Jumeriah lake Towers, DubaiPh : 043697475Fax: [email protected]

China 12/F, Shui On,No.333 Huaihai Road, Huangpu Dist,Shanghai 200021, PR ChinaTel: +86 (21) 5116 0306Fax: +86 (21) 5116 [email protected]

Latin America Alfonso Nápoles Gándara 50 Col. Peña Blanca Santa Fe México D.F., C.P.: 01210, México Mobile: +52 1 55 4521-8986 [email protected]

The latest Gartner report features Ivy’s solution capabilities in the CPG sector in enabling digital value chains.[Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry Published: 7 June 2016 Analyst(s): Ed Porter, Stephen E. Smith] Link to reach the report: Gartner Reviews

Ivy worldwide locations