I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

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Figaro Digital LONDON : 2011

iCrossing

@icrossing_UK

I’ve seen the Digital Future {Lincoln

Steffens}

http://goo.gl/kxYn1http://goo.gl/kxYn1

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It could be this…

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It must be content at the centre of online marketing

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and brands, corporations, and governments behaving like people - living in networks

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http://goo.gl/oosNX

Best. Content. Ever.

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Best. Content. Ever.

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Brands compete in attention markets

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The Heath-Robinson School of

digital marketing

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Content should be represented throughout the planning process.

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From research...

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...to completion.

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Understand.Be useful.Be present.

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Turn digital marketing on its head.

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On-site|off-siteBuild|CreationCreating|Curating

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EDITORIAL

MindsetProcesses Distribution

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A content centric, “brands as

publishers” approach for Ann Summers,

MORE TH>N, Manchester City

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17http://goo.gl/1yvK2http://goo.gl/1yvK2

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Ournew e-book

http://goo.gl/g0frLhttp://goo.gl/g0frL

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And now...

Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk

http://goo.gl/m31Hchttp://goo.gl/m31Hc

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...some arguing.

Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk

http://goo.gl/m31Hchttp://goo.gl/m31Hc