IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 SMS a Car Pool in Mumbai, India Ashok Datar & Bina C. Balakrishnan Mumbai.

IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006

www.mesn.org www.koolpool.co.in

SMS a Car Pool in Mumbai, India

Ashok Datar & Bina C. Balakrishnan

Mumbai Environmental Social Network

www.mesn.org


Regional Setting of Mumbai


Bombay Island

A map of Bombay, showing the original 7 islands of Bombay and the reclamation up to 1930, which made it one large land mass


Mumbai Metropolitan Region

Island Greater Rest Of City Mumbai MMR

Area

( Sq Kms) 70 468 3887

Length of Roads (Kms) 837 1867

Population

( Million) 3.1 13.2 5.9

No. of Motor

Vehicles 409000


Population growth

0

2

4

6

8

10

12

14

1981 1991 2001 2006

Figures in Millions

(1.80 %)

(1.80 %)

(1.90 %)

(1.92 %)


Mumbai Traffic

• Road lengths have increased only marginally since the 1950’s

• Car ownership has increased by 400 % since 1981

• 250 new cars are added to Mumbai roads every day

• Mumbai has 1 car for every 1.92 meters of road length

IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 Koolpool.co.in

Believe it or not, every day there are 1.5 million empty seats on the road !

Over 70 % of cars have only 1 passenger


Existing Modal Split of Mumbai Suburban Traffic

Number of Passengers per day%

Passenger Kms per day %

63%

30%

7%

Average Trip length: Rail 27 Kms & Road: 6 Kms

46%

42%

7%5%

Rail Bus Private Vehicles Taxis


Andheri

Santacruz

Borivali

Churchgate

Mumbai Central

Bandra

Dadar

CST

Kurla

Wadala Road

Thane

Vashi Panvel

Kalyan

To Kasara

To Karjat/KhapoliVasai

Diva

Corridor 1: WR ThroughCorridor 2: WR LocalCorridor 3: CR ThroughCorridor 4: CR LocalCorridor 5: HarbourNon Suburban5 th line WR

Virar

To Dahanu Road

Mahim

Existing Railway Network in Mumbai


Volumes at Churchgate Station is equivalent to a whole city emerging on a small island point

5000 persons per 9 car rake, against capacity of 1710


Suburban Railways Statistics

• 46% of commuter trips performed by Suburban trains

• 73% Passenger Kms by Suburban trains

• 2046 train services everyday over 302 route kms.

• 6.3 million passengers carried everyday

• Super dense crush load of 16 persons per Sq.mt vs. 8 persons on Tokyo trains


Railway Stations

Crowded platforms Overcrowded trains


Road Traffic

Main arterial road also leading to several major Hospitals


• One of the largest cell phone users in the world

• Use SMS to communicate more than talking on the phone

• A popular TV show, received 1.4 million sms in 40 minutes

• Almost every urban citizen uses a cell phone

• Over 7 Million cell phone users in Mumbai

• Cost of each sms is in the range of 2- 4 cents

Indian Obsession with Cellphones


Visual 1

Visual shows how much congestion is reduced at each stage of pooling

Click here


Koolpool Philosophy

• Car pooling has been happening in Mumbai informally, but only between known groups of people

• User Security is a major constraint in car pooling

• City has sprawled northwards, with commuting distances upwards of 25 kms

• Commuting times range between 1 to 2.5 hours, one way


Koolpool Basics

• Requires membership of all users (1st 3 months free) Annual Membership $ 7.50

• Initially, in the interests of security, membership is open only to employed persons.

• Membership is not constrained to Car Ownership

• Users become Ride Givers or Ride Seekers as per their requirement


Koolpool Basics

• Members are given photo id card & a prepaid account is created in his name, with an initial credit of $ 1

• These accounts can be recharged using coupons available in multiples of $4.5

• Account Recharge coupons available from the same vendors of cell phone recharge cards.


Koolpool Basics

• Koolpool Routes are predefined, and each route has a unique route number.

• The Routes are mapped in such a way that small routes are made a subset of a larger route to facilitate more matching, and so members can create their own routes, incorporating the sub – routes.


Visual 2

Visual shows Ride Givers give a ride to the Ride Seekers

Click here


Ride Giver

RG R175

Go to the Send Message option,Type RG to signify Ride Giver <Space> the Route Number you wish to travel on

10 ids on R175, RS-AK159, 50A, 800. RS-JK229, 50A, 801. RS-JD555, 50B, 803. RS-RA119, 50A, 815. for more send Next, to chat CKP ur msg & send to 8888

Sender receives

Ride Givers ( RG) receives alerts of all Ride Seekers ( RS )

SMS would contain Login Status ( RG/RS) Member Id, Start Location ( Area Pincode & Poolstop), Time

Matches are found of members logged in 30 minutes prior to request SMS sent

To Find Ride Seekers


Ride Seeker

RS R175

Go to the Send Message option,Type RS to signify Ride Seeker <Space> the Route Number you wish to travel on

10 ids on R175, RG-AK159, 50A, 800. RS-JK229, 50A, 801. RG-JD555, 50B, 803. RS-RA119, 50A, 815. for more send Next, to chat CKP ur msg & send to 8888

Sender receives

Ride Seekers ( RS) receives alerts of all Ride Givers (RG) & other Ride Seekers ( RS )Ride Seekers can team up and share a taxi

SMS would contain Login Status ( RG/RS) Member Id, Start Location ( Area Pincode & Poolstop), Time

Matches are found of members logged in 30 minutes prior to request SMS sent

To Find Ride Givers / Ride Seekers


Chat Option

CKP AD258 HiM arun in a whitePrint shirt at HPCL Pump On Bandra SV Rd Going toNariman Pt

Go to the Send Message option,Type CKP to signify Chat <Space> Member id who you wish to chat <Space>Your Message

Message delivered to AD258

From BB189 HiM arun in a whitePrint shirt at HPCL Pump On Bandra SV Rd Going toNariman Pt

Sender receives Recipient receives

For Better Coordination


To Confirm Pool

Pool AD235

Go to the Send Message option,Type Pool to signify Confirmation <Space> Member id who you wish to pool with

Ur Carpool is confirmed with AD235 – your Route pts, Prev Bal =1030, Curr Bal = 1000

Confirmation recd from BB189 . Your Fuel points are Prev Bal =1000, Curr Bal = 1025

Ride Seeker receives Ride Giver receives


Other Features Available On The Website

• Web and SMS interface integrated• Post Messages on your Profile to find a Pool• Browse Member Profiles to check members on your Route• Online Live Chat with other members to fix a Pool• Separate Chat Rooms for every Route• Send a Message/Email/SMS from the website to a member who

travels on your Route• Create new Routes


Redemption of Points

• Ride Givers and Ride Seekers collect points, which can be later redeemed for fuel or other consumer goods with select retailers.

• Ride Givers will naturally redeem these points for free fuel at our partner’s Hindustan Petroleum Corporation Ltd’s pumps


Pool Charges

• On Confirming the Pool, 30 points are deducted from Ride Seekers balance and 25 points credited to the Ride Givers Fuel Point Account

• 1 point = 2 cents (USD)

• Both Ride Giver and Ride Seeker get instant acknowledgments of all transactions.

• For Rides on Taxi /Auto, payments are made directly to the Auto / Taxi driver. The fare is shared equally


Incentives to join Koolpool

The following incentives are offered to join:

• For every 20 rides given, Ride Givers get 10 free rides; this is to encourage them to leave their car behind and utilize these free rides which would lapse if not used with a period of 1 month.

• This will also get them used to the idea of accepting a ride in a vehicle that is not theirs!

• For the free rides the new Ride Giver would receive his fuel compensation


Target Membership

• Employees of large Corporates & Organizations

• Professionals

Over 25 Corporates have shown interest to sponsor Free membership and rides amongst the 1st to confirm was HDFC CHUBB General Insurance Co Ltd with 25,000 free memberships and 10,000 free rides

• Add on Membership available to Spouse.


Koolpool Security

• The system links the membership ID with the mobile number

• Member cannot access the service from another cell phone number, so fraud access is eliminated

• In the event that the cell phone is lost / stolen, when the ride seeker is approached by a ride giver, the ID shown on the card must match the id sent to the rider seeker

Security is ensured thru a 3-stage check:

The IDs carry a photo of the member, and in case the card is stolen, the pictures wont match


Benefits Expected

With just 6500 users, in 1 year we can reduce

– Over 50 million kms of travel

6500 vehicles ( car & taxis) x 1 seats ( empty seats ) x 2 trips ( return journey ) x 15 kms ( average distance ) x 22 days per month x 12 months =

51.48 million kms saved

– Save about 5 million liters of fuel – Reduce 10 % of congestion– Reduce air pollution by 11,800 Tonnes of CO2


Contact details

Project - KoolpoolMumbai Environmental Social NetworkRegistered Office1, Smruti Building,M.V. Pandloskar Marg,Subhash Cross Road,Vile Parle (East) Mumbai 400 057Maharashtra – INDIA

Associate Partners – Mumbai’s 50 Million Km Ride Share Challenge

Tel : +91-22-3244 2772Fax : +91-22-2433 0070Email : [email protected] : www.koolpool.co.in


Key contacts

Joshua D’SouzaChief Executive [email protected]

Jyoti KalraProject [email protected]

Associate Partners – Mumbai’s 50 Million Km Ride Share Challenge

IV International Conference - Towards Carfree Cities, Bogota, 20-24 Sept 2006 SMS a Car Pool in Mumbai, India Ashok Datar & Bina C. Balakrishnan Mumbai.

Documents

international conference

carfree cities

kms slide

passenger slide

way slide

requirement slide

day mumbai

kms road