Iu Brochure 2008 2010

INTERNATIONAL UNIVERSITY IN GENEVAICC, Rte de Pré-Bois 20, 1215 GENEVA 15, SwitzerlandTel.: +41(0)22 710 7110/12, Fax:+41(0)22 710 71 11,

Email: [email protected] Website: www.iun.ch

INTERNATIONAL UNIVERSITYIN GENEVA

2008 - 2010

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International University in Geneva is an independent, non-profit institution of higher education

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Mission Statement 3Message from the Chancellor 4Message from the President 5Advisory Council 6Administration 7International Network / Study Abroad 8Accreditation / Membership 9Geneva, a Global City 10Our Philosophy of Learning 11Student Activities and Services 12Career Management / Assistantships 14Distinguished Guest Speakers 15Academic Chart 16Message from the Dean 17Introduction to IUG Programs 18Undergraduate Programs 19Proficiency Skills 23Graduate Programs 26Admission Policy and Procedures 29Academic Policies and Procedures 31Academic Regulations / Non Academic Policies 32Grading System 33Graduation Requirements 34Tuition Fees 35Undergraduate and Graduate Course Description 37Graduate Concentration Courses 48Research and Publications 50Faculty 51

ContentsContents

International University in Geneva2


MissionInternational University in Geneva is an indepen-

dent institution which strives to provide the highestquality education for student success in business andrelated careers. We are dedicated to :

Developing business leaders capable of making deci-sions in a global environment, and who are committedto serving society, companies and organizations.

Providing an education in Business Administration,International Relations, and Media and Communi cationwith a global outlook.

Fostering a balanced program of academic excellen-ce and practical business orientation through effectiveteaching and learning processes, personalized studentservices, and a faculty that is devoted to achievingexcellence in teaching.

Providing a unique and dynamic learning environ-ment that develops analytical skills that serves theneeds of the professional world.

Promoting an open multicultural learning contextwhere the value of diversity is experienced among itsinternational student body and faculty.

Being responsive to the changing needs in manage-ment development through an outcome-based curricu-lum and in close cooperation with the internationalbusiness community.

MissionStatement

International University in Geneva 3


The international business world has become a rapidly evolving environment. New challenges that busi-ness leaders are facing include standards of corporate social responsibility, sustainable development, resour-ce and energy efficiency and emerging markets. The business leader of tomorrow has to work within acontext that extends far beyond the classic economic disciplines to consider such aspects as relationshipswith civil society and the media.

Studying in a multicultural atmosphere brings several advantages to an education that takes these newdimensions into account. In this regard, Geneva as a city can hardly be matched. Geneva is the Europeanseat of the United Nations and government representations from all over the world. Geneva and its sur-roundings also host the headquarters of a variety of large multinational corporations, non-governmentalorganizations, the World Economic Forum and the World Business Council for Sustainable Development.Lively interaction between these organizations and the business world create a cutting-edge innovation andlearning.

The faculty and the student body of the University represent a diversity of nationalities and cultures pro-viding a lifetime enriching experience. The curricula are likewise based on a variety of business models, casestudies and theories in a context of interactive and experiential learning.

Thus the University’s mission responds to the leadership needs and managerial skills of the future. I amlooking forward to welcoming you to our University.

Dr. Claude MartinChancellor

M e s s a g e f r o m t h e C h a n c e l l o r

D r . C l a u d e M a r t i nC h a n c e l l o r



Dear Student,

International University in Geneva is a dynamic institution of higher education which has achie-ved several milestones over the years: the University has full accreditation, a network of student exchan-ge programs throughout the world and has established strong links to multinationals as well as with inter-national organizations and related agencies in Geneva.

In addition to its core programs in Business Administration and Media, the University has recent-ly introduced a new major in Luxury Goods Management and a new Master in International Business.The international focus of the University’s programs will provide you with critical skills which are neces-sary in order to evolve successfully in a global environment.

The International University in Geneva has recently acquired additional facilities and state-of-the-art wireless classrooms to cater for the growing number of students. The University has expanded thecareer counseling services to meet the future needs of management. We believe that throughout their aca-demic year students should be in close contact with the professional world and as a result they can par-ticipate in career seminars and company presentations.

We are pleased to inform you that our Bachelor programs will now be held over three years inorder to be compatible both with the new European Credit Transfer System put in place in Europe by theTreaty of Bologna and with the American Higher Education System.

We encourage you to participate in the various extra-curriculum activities at the University ran-ging from cultural tours to sports. The University community constitutes a framework in which you canbuild a long lasting network of friends from different cultures.

We are proud of our alumni who hold management positions across the world. The University’sdevelopment has been enhanced due to the strong links it has maintained with its graduates.

We invite you to come and experience a true international education.

Eric WillumsenPresident


M e s s a g e f r o m t h e P r e s i d e n t

M r . E r i c W i l l u m s e nP r e s i d e n t



A d v i s o r y C o u n c i l

M r . J o h n B u r k eSenior Vice-presidentand Head of Human ResourcesKudelskiSwitzerland

D r . M i c h a e l R . C z i n k o t a , P h . D .ProfessorGraduate School of BusinessAdministrationGeorgetown UniversityUnited States of America

P r o f e s s o r T u n ç E r e m , P h . D .Former PresidentMarmara UniversityTurkey

D r . S u b h a s h C . J a i n , P h . D .ProfessorUniversity of ConnecticutUnited States of America

D r . J a m e s M c F a r l a n dFormer DeanA.B. Freeman School of Business Tulane UniversityUnited States of America

D r . E r n e s t J . S c a l b e r gDean – Fisher Graduate Schoolof International BusinessMonterey Institute ofInternational StudiesCaliforniaUnited States of America

D r . H e r b e r t S c h m i t zFormer PresidentProcter and Gamble CEEMEA RegionSwitzerland



P r e s i d e n t E m e r i t u s

D r . D a v i d W i l l i a m s o nThe first President of the International University in Geneva.

Dr. Williamson has held several executive positionsin clu ding President of Dupont de Nemours Europe,President of the Academy of the Environment and

Member of the executive board of I.M.D.

A d m i n i s t r a t i o n

D r . C l a u d e C e l l i c hVice-President

External Relations

M r . J a c q u e s F i n e tVice-PresidentAdministration

D r . W i n f r i e d B o e i n gAcademic Dean

M r s . P a t r i c e N u qDean for Student Affairs



I n t e r n a t i o n a l N e t w o r k / S t u d y A b r o a d

International University in Geneva has developed educational affiliations with the following universities:

E U R O P EE S I C , M a d r i d - S p a i nFounded in 1965, ESIC is one of the leading privatebusiness school in Spain. ESIC has 6 campuses inSpain including Madrid, Valencia, and Sevilla.

H e l s i n k i M e t r o p o l i a U n i v e r s i t y o f A p p l i e d S c i e n c e s ,H e l s i n k i - F i n l a n dThe University offers both Bachelor and Master leveldegree programmes in the fields of technology, busi-ness administration and art and design. Four of 18degree programmes are taught in English.

I n s t i t u t S u p é r i e u r d u C o m m e r c e I S C P a r i s - F r a n c eFounded in 1963, the Institut Supérieur du CommerceISC Paris is one of the top 10 business school inFrance. It offers undergraduate and graduate degreeprograms in management.

Y e d i t e p e U n i v e r s i t y , I s t a n b u l - T u r k e y Yeditepe University is situated in Istanbul and offersundergraduate and graduate programs in English. TheUniversity has an enrollment of over 14,000 students.

L A T I N A M E R I C A A n a h u a c U n i v e r s i t y , M e x i c o C i t y - M e x i c oAnahuac University is situated at the outskirts ofMexico City in a modern campus. The University is anationally recognized institution offering degrees inBusiness, Engineering, Law and Medicine.

U n i v e r s i d a d d e S a n I g n a c i o d e L o y o l a , L i m a - P e r uSan Ignacio de Loyola is recognised in South Americafor its academic standards and state-of-the-art technol-ogy and infrastructure.

U n i v e r s i d a d E x t e r n a d o d e C o l o m b i a , B o g o t a - C o l o m b i aThe University is a forward looking institution knownas the "University of the Third Millenium". Founded in1886, the University offers programs in BusinessAdministration, Economics, Finance, InternationalRelations, Law and Journalism.

N O R T H A M E R I C AC h a m p l a i n C o l l e g e , V e r m o n t - U S AFounded in 1878, Champlain is a private Universityoffering Bachelor and Master programs in BusinessAdministration and Liberal Arts. Champlain campus islocated in Burlington by lake Champlain.

I n d i a n a U n i v e r s i t y o f P e n n s y l v a n i a I U P , P e n n s y l v a n i a- U S AIUP is the largest state university in Pennsylvania andis located outside Pittsburgh. The university is AACSBaccredited and has an enrollment of more than 12,000students.

M o n t e r e y I n s t i t u t e o f I n t e r n a t i o n a l S t u d i e s , C a l i f o r n i a- U S AThe Institute is located on the Californian Coast southof San Fransisco. The Monterey Institute is known forproviding a world-class education in InternationalBusiness.

T u l a n e U n i v e r s i t y , N e w O r l e a n s - U S A The A.B. Freeman School of Business at TulaneUniversity is one of the country's leading privateresearch institutions. Founded in 1834 in New Orleansthe University is home to 11 Schools and Colleges.

U n i v e r s i t y o f C o n n e c t i c u t , C o n n e c t i c u t - U S AThe University was founded in 1881 and counts over23,000 students scattered over 8 campuses in the Stateof Connecticut. The University has consistently beenranked as a top state university in the USA.

A S I A

I n d i a n I n s t i t u t e o f F o r e i g n T r a d e ( I I F T ) , N e w D e l h i –I n d i aIIFT located in New Delhi was set up in 1963 by theMinistry of Commerce and Industry, Government ofIndia. In 2005, IIFT was awarded the status ofUniversity. Over the years IIFT is being constantlyranked as one of the top ten business schools in India.



A c c r e d i t a t i o n

M e m b e r s h i p

The University is a member of the following educational organizations:

European Foundation for Management Development (EFMD) - www.efmd.org

The Association to Advance Collegiate Schools of Business (AACSB International) - www.aacsb.edu

National Association of Foreign Student Advisers (NAFSA) - USA - www.nafsa.org

National Association for College Admission Counseling (NACAC) - USA - www.nacac.com

American Association of Collegiate Registrars and Admissions Officers (AACRAO) - USA - www.aacrao.org

European Council of International Schools (ECIS) - www.ecis.org

Association Genevoise des Ecoles Privées (AGEP) - Geneva, Switzerland - www.agep.ch

Fédération Suisse des Ecoles Privées (FSEP) - Switzerland - www.swiss-schools.ch

The International University in Geneva is accreditedby the IACBE

The International University in Geneva has received spe-cialized accreditation for its bachelor's and master'sdegrees in business through the International Assembly forCollegiate Business Education (IACBE),Olathe, Kansas.Overland ParkKansas 66225United States of AmericaTel. : 001.(913).631.3009Fax : 001.(913).631.9154


S W I T Z E R L A N D

Geneva belongs to a select group of truly “interna-tional” cities of the world, making it an ideal place tostudy international management.

The city is host to the United Nations and special-ized agencies such as the World Trade Organization, andis often referred to as the capital of peace and diplomacy.

Many multinationals are located in the region, dueto the excellent logistical network and the central loca-tion of Geneva at the heart of Europe, only one hour byair from London, Paris, Brusselsand Milan. Geneva is well knownas one of the world’s major inter-national financial centers, espe-cially for the management of pri-vate capital assets.

Geneva is a window on theworld of technology and is hometo the major world leaders such as Hewlett-Packard,Richemont, Procter & Gamble,Caterpillar, Oracle, Givaudan andDu Pont de Nemours. TheInternational TelecommunicationUnion and Reuters’ Europeancommunication center have cho-sen Geneva as their headquar-ters. The CERN, located outsideGeneva, is where the WorldWide Web was invented.

The quality and variety ofGeneva’s cultural life, with itsnumerous theaters, museums and

international conferences, makes it the right place toobtain a global education. The city is a showcase for themost celebrated names in fashion, jewelry and watch-making, and is home to Rolex and Patek Philippe,among others.

Ideally situated on the shores of Lake Leman at thefoot of the Alps, Geneva offers excellent outdoor sportingactivities.

Finally, the city’s cosmopolitan character, with nearly150 nationalities from all aroundthe world, makes everyone feelat home.

GenevaGenevaa global city.


“I was looking for something non-traditional, and IUG certainlydelivered. I appreciated the flexibi-lity of the course schedule whichallows professionals to pursue an

MBA while working.”Jean-Claude Oswald, MBAFrench, BNP Paribas Bank

(Switzerland), Senior Private Banker



Education at International University in Geneva(IUG) is a combination of the American and European academic curricula, resulting in a unique approachbased on quality in learning.

The multicultural student body, faculty and dyna-mic environment of the University contribute to thecreation of a framework in which the students acquirea global education.

The programs have been designed to create asound balance between theoretical foundations andpractical applications, through the use of real businessissues and visits to major multinational companies inthe region.

Classes are small in order to allow group discus-sion and provide more individualized attention.International University in Geneva is committed to helping students reach their full potential. The pro-

fessors have relevantexperience in industryand business at seniorlevels combined with astrong academic back-ground.

The methods of ins-truction at International University in Geneva are inno-vative and underline the importance of gaining an inter-national perspective on management and communica-tion issues.

The use of experiential learning methods such ascase analysis and business simulations ensures thedevelopment of analytical skills, which are critical intoday’s competitive and rapidly changing world.

International University in Geneva emphasizes theimportance of interpersonal skills, leadership, commu-nication and the ability to work in multicultural teams,by encouraging active class participation and makingregular presentations on strategic management issues.In that spirit, the students are expected to work ingroups, in order to simulate a situation in which theydevelop a proactive attitude and master effective com-munication. IUG academic philosophy stresses thedevelopment of an entrepreneurial orientation relevantto both small and medium-sized companies, as well aslarge multinational corporations.

As part of the academic program at the undergra-duate level, students are required to take French,Spanish or Italian.

O u r P h i l o s o p h y o f L e a r n i n g

ENCOURAGES THE

STUDENTS TO PREPARE FOR

A LIFETIME OF LEARNING

AND LEADERSHIP.

“Studying at International University inGeneva opened many horizons thanks to

the high quality of the program.”

David Ghrenassia, BBAFrench, Union Bancaire Privée Bank


Study tour to Dubai


S t u d y T o u r sTo provide students with an international expe-

rience, the University organizes with local universitieseducational tours to major trading centres in the world.For example, students have attended seminars and metbusiness executives in Dubai, Hong Kong , Mexico andthe USA.

Studentactivities a n d S e r v i c e s

C o m p a n y V i s i t s Students majoring in business, international rela-

tions and media and communication are required tovisit companies and organizations in their respectivefield of studies. These visits include multinationalssuch as Nestle, Patek Philippe, HP, and Proctor andGamble as well as non government organizations inclu-ding the Olympic Committee, United Nations, theInternational Red Cross and the World TradeOrganization (WTO).

Study tour to Rome

Trip to Paris



L i b r a r yStudents are encouraged to make use of the

resources offered such as the on-line data base withaccess to over 1,900 journals many of which are full-text and graphics. There is a manual available from theLibrarian.

C o m p u t e r C e n t e r Computers equipped with Inter net are available

in the Computer/ Lear ning Center. Students are requi-red to perform their course work on computers.

H o u s i n g The University administration provides assistance

for students looking for housing or private apartments.A range of student lodging is available in Geneva, fromsmall and exclusive apartments to large residence halls,featuring their own facilities such as restaurants andstudy rooms. The city has an excellent public transpor-tation system.

V i s a sInternational University in Geneva assists students

with visa formalities and in obtaining student permits inSwitzerland.

S t u d e n t C o u n c i lIUG has a strong student council active in the areas

of curriculum, social activities, community service andadvocacy. Weekly meetings are held to resolve studentissues and to recommend and make changes to the cur-rent student environment. Some of the current activitiesare: 2008 Yearbook, community service events with theUnited Nations and UNICEF, cultural trips such as anupcoming trip to New York.

S p o r t s a n d S o c i a l E v e n t s International University in Geneva encourages

sports activities and has arranged for special studentrates at nearby sports clubs, offering tennis and swim-ming among others. Social events, such as dinners andski weekends, are held with the support of the StudentCouncil.

Ski weekend in Crans Montana

Community service at the United Nations Women’sGuild event



C a r e e r M a n a g e m e n t

1 . C a r e e r C o u n s e l i n gThe students have access to a career counselor that

assists them in their job search and career decisions.

2 . C a r e e r S k i l l s D e v e l o p m e n t S e m i n a r sThese seminars present the various steps of a comprehensive approach to employment opportunities:- Job search techniques- Writing of the Curriculum Vitae- Interview simulations- Networking

3 . O n - S i t e P r e s e n t a t i o n sThe University invites representatives of compa-

nies from various industrial and commercial fields tointroduce their organizations to the students. Thesepresentations provide an opportunity to learn moreabout the firm’s selection criteria, job opening andcareer perspectives.

“The individual treatmentwasn’t a sales gimmick;

it has been a characteristicof my studies in Geneva

all along.”James Asquisth, MBA

British, Caterpillar Europe

Each year, International University in Geneva spon-sors a limited number of assistantships. The selection cri-teria for the attribution of the assistantships include acade-mic achievement and the financial need of the applicant. Astudent can apply for an assistantship by writing a letter,

which should be included with the application form.Students receiving the assistantships are required to devo-te a certain number of hours per week to the Universityperforming administrative duties.

A s s i s t a n t s h i p s

P h i B e t a D e l t a H o n o r S o c i e t y

Phi Beta Delta is the first honor society dedicatedto recognizing scholarly achievement in internationaleducation. It has 133 chapters with more than 14,000

members. International University in Geneva has beenhonored by being designated the Epsilon GammaChapter of the Honor Society.

“I have entered the professional world thanks to the dedicated faculty and the university’s multicultural environment”

aLei Yao, BBAa

Chinese, Swiss FX Brokerage House



D i s t i n g u i s h e d G u e s t S p e a k e r s

Each year the University invites distinguished guest speakers to address the students atgraduation ceremonies and special events.

HE Adolf OgiFormer President of Switzerland

HM Queen Noor of Jordan The late Sir Peter UstinovUNICEF Ambassador andAcademy Award-winning English actor

Mr. Joseph BlaterPresident of the FédérationInternationale de FootballAssociation (FIFA)

The Honorable Mrs. Mary RobinsonFormer President of Ireland and United Nations HighCommissioner for Human Rights

Dr. Bertrand PiccardScientist-Adventurer

Dr. Stéphane GarelliProfessor at IMD and at the University of Lausanne

Mr. André HoffmannVice Chairman of the Board Roche

Dr. Daniel BorelCofounder and Chairman of the Board of Logitech



A C A D E M I C C H A R T



M e s s a g e f r o m t h e D e a n

Dear student,

I am pleased to greet you from one of the most international cities in the world. The International University in

Geneva is a choice for students who want to develop their international exposure and global leadership skills and pre-

pare for a rewarding career in a global setting.

International University in Geneva and its Faculty are gearing up for new academic excellence which promises

to be full of opportunities, challenges and new successes. Our academic programs include a wider choice of subjects

within a clear strategy of an open minded, yet business driven, information and knowledge education. The University

has started examining all curricula, aiming at restructuring the academic offerings into uniquely professional concen-

trations.

In addition to our existing concentrations in Finance and Accounting - already recognized in the marketplace -

IUG is offering new concentrations in International Business Relations and in Media and Communication. It will allow

students to make choices in accordance with their strengths in Business and Management, while balancing qualitative

and quantitative skill development according to their aspirations. This is an innovative step, for which we are mobi-

lizing all the academic and organizational resources of the University. We are setting our eyes on a leading position

and role in international education in Switzerland and beyond.

Choice in our programs is further enhanced by a scholarly cutting-edge academic program, attracting renowned

academics and outstanding professionals. Leading experts and academics are invited to participate and foster the

teaching and learning environment. We are proud of our internationally renowned faculty and the culturally diversi-

ty it represents. This orientation offers our students the environment needed for learning lifelong skills. The top

international business schools compete with us on the most multicultural faculty and a superior student-to-

professor ratio. It is our aim to build upon this leading international position we take.

At IUG we are educating our students to achieve a global and balanced view in Business and Ethics, and we col-

laborate in preparing you to help find the solutions for the challenges ahead. We are building our world’s future

together with you.

Dr. Winfried Boeing

Academic Dean



I n t r o d u c t i o n t o I U G P r o g r a m s

The Bachelor’s degree program in business administration prepares students for entry-level intoprofessional and managerial positions in a global business environment. Students gain knowledge andskills in the full range of business disciplines while developing their communication, problem-solving,and interpersonal skills. Concentrations are offered in Marketing and International Business,International Relations, Media and Communication, Finance and Accounting and Luxury GoodsManagement

The field of international relations is diverse, and is constantly evolving. The program addresses issuessuch as globalization and the role of civil society in global governance. The program seeks to make the bestuse of the unique opportunities offered by IUG’s location in Geneva, one of the global cities of the internatio-nal system. IUG draws on the wealth of international resources for speakers, adjunct faculty, networking withinternational organizations and internship opportunities.

The Bachelor of Arts in Media and Communication provides students with the theoretical foun-dation and practical knowledge for employment in the communications/media field or for graduate stu-dies. The program is designed to meet the needs and interests of students engaged in or aspiring tocareers in media and communication.

IUG’s Master of Business Administration program challenges individuals to develop the knowled-ge, skills and leadership ability to advance personal and professional goals. MBA students learn effectivebusiness practices based on theories and practical experiences, and acquire management concepts thatthey can use immediately.

The MIB is positioned as a pre-professional degree which prepares students for international busi-ness careers. The degree is geared to recent Undergraduates and working professionals with less than twoyears of experience. This new program has been designed to equip students with the knowledge andpractical skills in order to manage successfully in an international environment

The program is designed for graduate students who wish to study contemporary approaches tomedia and communication. It specifically addresses the emerging interrelationship and convergence ofmedia, communication and culture.

Concentrations are offered in Marketing, Finance, Luxury Management, Wealth Management andInvestment Management. A minimum of five students must be enrolled in a concentration for it to be held.

C o n c e n t r a t i o n s a t t h e M a s t e r ’ s L e v e l

M a s t e r o f A r t s i n M e d i a a n d C o m m u n i c a t i o n ( M A )

M a s t e r i n I n t e r n a t i o n a l B u s i n e s s ( M I B )

M a s t e r o f B u s i n e s s A d m i n i s t r a t i o n ( M B A )

B a c h e l o r o f A r t s i n I n t e r n a t i o n a l R e l a t i o n s ( B A )

B a c h e l o r o f B u s i n e s s A d m i n i s t r a t i o n ( B B A )

B a c h e l o r o f A r t s i n M e d i a a n d C o m m u n i c a t i o n ( B A )



U n d e r g r a d u a t e P r o g r a m s

B a c h e l o r o f B u s i n e s s A d m i n i s t r a t i o n ( B B A ) - R e q u i r e d C o u r s e s

Year 1:

1 Trimester

Fall

BBA 115 Principles of MarketingBBA 116 English CompositionBBA 122 College AlgebraBBA 202 Application of Information ProcessingFRNL 1 Foreign Language 1

2 Trimester

Winter

BBA 105 Fundamentals of AccountingBBA 125 Micro-EconomicsBBA 207 World LiteratureBBA 243 StatisticsFRNL 2 Foreign Language 2

3 Trimester

Spring

BBA 100 Principles of ManagementBBA 201 Essentials of FinanceBBA 223 Social PsychologyBBA 240 CalculusBBA 242 Business Writing

Year 2:

4 Trimester

Fall

BBA 220 Communication and Presentation TechniquesBBA 235 Macro-EconomicsBBA 340 Organizational BehaviorBBA 341 Quantitative Decision Making (BBA 243) ELECTIVE 1

5 Trimester

Winter

BBA 205 International Commercial LawBBA 232 Financial Reporting (BBA 201)BBA 305 Human Resource ManagementBBA 324 Contemporary Ethical IssuesBBA 430 Research Methods

6 Trimester

Spring

BBA 323 Cultural DiversityBBA 342 Negotiation and Dispute ResolutionBBA 350 Managerial Accounting (BBA 105)BBA 401 Management Information Systems (BBA 202)ELECTIVE 2

Year 3:

7 Trimester

Fall

BBA 300 International Economics (BBA 125, BBA 235)BBA 310 Marketing Strategies (BBA 115)BBA 315 Financial Management (BBA 201)CONCENTRATION COURSE No. 1

8 Trimester

Winter

BBA 406 Business Law BBA 408 International Trade & PolicyBBA 490 Corporate GovernanceCONCENTRATION COURSE No. 2

9 Trimester

Spring

BBA 402 International BusinessBBA 415 EntrepreneurshipBBA 421 Sustainable DevelopmentCONCENTRATION COURSE No. 3BBA 498 Business Policy (Capstone Course)COMPREHENSIVE EXAMINATION

Total Credits: 129




CONCENTRATION ONEMarketing and International BusinessBBA 245 Consumer BehaviorBBA 225 AdvertisingBBA 433 Services MarketingBBA 458 E-CommerceBBA 480 Leadership Skills

CONCENTRATION TWOInternational RelationsBA 200 Global Environmental IssuesBA 203 Peace and Conflict ResolutionBBA 319 International Decision MakingBBA 331 The Culture and Politics of International SecurityBBA 409 Issues in International Relations

CONCENTRATION THREEMedia and CommunicationBA 209 Global Communication StrategiesBA 303 Multimedia ApplicationsBBA 308 Introduction to JournalismBA 310 Communication and Image ManagementBA 352 Corporate Communications

CONCENTRATION FOURFinance and AccountingBBA 345 International Money and BankingBBA 400 International FinanceBBA 431 International Investment ManagementBBA 478 Risk ManagementBBA 479 Auditing

CONCENTRATION FIVELuxury Goods ManagementBSC 401 Luxury Goods and Services – Market and TrendsBSC 402 Marketing of Luxury GoodsBSC 403 Legal Aspects of Luxury GoodsBSC 404 Managing Brands InternationallyBSC 405 Global Strategies in selected Industries

The BBA program has two elective courses to be taken from a concentration in Year two (MINOR), and three more elective courses to finish with a MAJOR.

B a c h e l o r o f B u s i n e s s A d m i n i s t r a t i o n ( B B A ) - C o n c e n t r a t i o n s




B a c h e l o r o f A r t s i n I n t e r n a t i o n a l R e l a t i o n s ( B A ) – R e q u i r e d C o u r s e s

Year 1:

1 Trimester

Fall


2 Trimester

Winter

BBA 114 Introduction to International Relations BBA 125 Micro-EconomicsBBA 207 World LiteratureBBA 243 StatisticsFRNL 2 Foreign Language 2

3 Trimester

Spring

BBA 100 Principles of ManagementBBA 132 International Political Issues IBA 214 New MediaBBA 223 Social PsychologyBBA 242 Business Writing

Year 2:

4 Trimester

Fall

BA 200 Global Environment IssuesBBA 220 Communication and Presentation TechniquesBBA 235 Macro-EconomicsBBA 241 International Political Issues IIBBA 340 Organizational Behavior

5 Trimester

Winter

BBA 205 International Commercial LawBA 215 Issues and Crisis ManagementBBA 305 Human Resource ManagementBBA 324 Contemporary Ethical IssuesBBA 430 Research Methods

6 Trimester

Spring

BA 203 Peace and Conflict ResolutionBBA 317 International OrganizationsBBA 323 Cultural DiversityBBA 342 Negotiation and Dispute ResolutionBBA 401 Management Information Systems (BBA 202)

Year 3:

7 Trimester

Fall

BBA 300 International Economics (BBA 125, BBA 235)BBA 318 NGOs : Evolution, Activities and ImpactBBA 331 The Culture and Politics of International SecurityBBA 403 Regionalism

8 Trimester

Winter

BBA 319 International Decision MakingBBA 406 Business LawBBA 408 International Trade & PolicyBBA 490 Corporate Governance

9 Trimester

Spring

BBA 316 Evolution and Trends in the Nation StateBBA 402 International BusinessBBA 415 EntrepreneurshipBBA 421 Sustainable DevelopmentBA 498 International Relations Seminar (Capstone Course)COMPREHENSIVE EXAMINATION

Total Credits: 129




B a c h e l o r o f A r t s i n M e d i a a n d C o m m u n i c a t i o n ( B A ) - R e q u i r e d C o u r s e s

Year 1:

1 Trimester

Fall


2 Trimester

Winter

BBA 125 Micro-EconomicsBA 202 Introduction to Mass CommunicationBBA 207 World LiteratureBBA 243 StatisticsFRNL 2 Foreign Language 2

3 Trimester

Spring

BBA 100 Principles of ManagementBBA 201 Essentials of FinanceBA 214 New MediaBBA 223 Social PsychologyBBA 242 Business Writing

Year 2:

4 Trimester

Fall

BA 208 Public RelationsBA 209 Global Communication StrategiesBBA 220 Communication and Presentation TechniquesBBA 235 Macro-EconomicsBBA 340 Organizational Behavior

5 Trimester

Winter

BBA 205 International Commercial LawBA 215 Issues and Crisis ManagementBBA 305 Human Resource ManagementBBA 324 Contemporary Ethical IssuesBBA 430 Research Methods

6 Trimester

Spring

BA 303 Multimedia ApplicationsBBA 317 International OrganizationsBBA 323 Cultural DiversityBBA 342 Negotiation and Dispute ResolutionBBA 401 Management Information Systems (BBA 202)

Year 3:

7 Trimester

Fall

BBA 300 International Economics (BBA 125, BBA 235)BBA 308 Introduction to JournalismBBA 310 Marketing StrategiesBBA 318 NGOs : Evolution, Activities and Impact

8 Trimester

Winter

BA 310 Communication and Image ManagementBBA 406 Business LawBBA 408 International Trade & PolicyBBA 490 Corporate Governance

9 Trimester

Spring

BA 352 Corporate CommunicationBBA 402 International BusinessBBA 415 EntrepreneurshipBBA 421 Sustainable DevelopmentBA 499 Media Seminar (Capstone Course)COMPREHENSIVE EXAMINATION

Total Credits: 129


The Proficiency Skills courses in English as a Second Language (ESL), Writing, Study Skills, CriticalThinking, and Math have been developed to assist students in enhancing their skills essential to under-graduate academic progress.

In order to determine whether a student has a need for these courses, proficiency examinations inEnglish, Math, and Reasoning are given during the Orientation day Seminar. As a result of the examina-tions, students may be assigned to appropriate courses during their first trimester at the University. AnESL course is required for all students whose placement examination in English receives a non-passingscore and whose major problems with English stem from a foreign language background.

PS 103 Fundamentals of Math and Math LabFundamentals of Math is a course designed to assist students with low proficiency test scores to

be adequately prepared for college level math courses at IUG.

PS 104 EnglishIntensive classes are available at the intermediate and advanced levels. These classes assure indi-

vidualized instruction and help students make rapid progress and integrate into mainstream studies indue time.

P r o f i c i e n c y S k i l l s

Graduating Class 2007




International University in Geneva offers an intensive English language program for students preparing toenter its bachelors programs who wish to improve their English. The program focuses on conversation, grammar,pronunciation, vocabulary, listening, reading, writing, and the TOEFL examination. The aim is to prepare studentsfor the level necessary for university course work.

Intensive classes are available at the intermediate and advanced levels. These classes assure individualizedinstruction and help students make rapid progress and integrate into mainstream studies in due time.

All courses are taught by professionals with extensive experience in ESL instruction.

IUG is a TOEFL test center in Switzerland

The University offers students from other universities the opportunity to earn college credits while studyingabroad during the Fall, Winter and Spring sessions.


“Studying at IUG contributed further to my professional development, as I studied in an international and pratical environment.”

Andres Carretero, BBA

Mexico, Exchange Student

E N G L I S H A S A S E C O N D L A N G U A G E ( E S L ) P r o g r a m

S t u d y A b r o a d E x c h a n g e O p p o r t u n i t i e s




Students wishing to obtain a second degree can do so by taking additional courses in another field.A total of eight to twelve courses will be needed to graduate with a second bachelor degree and up to sixat the graduate level. Further information can be obtained from the Dean for Student Affairs.

D U A L D E G R E E

At IUG I studied for a dual degree in Business

and Communication. As a result I was more competitive

in seeking a first employment

Claudine Peritaz BBA/BA.

Swiss, Hewlett Packard Europe

“Studying at the InternationalUniversity in Geneva openedmany horizons for me, both professionally and socially,

and I am thankful for that. ”

Dina Sabry, MBA/MAEgyptian, Human Resources Manager,

Novartis

+ =

+ =

+ =

+ = M B A / M A6 C O U R S E S M AM B A

M A / M B A6 C O U R S E S M B AM A

B B A / B A1 2 C O U R S E S B AB B A

B A / B B A1 2 C O U R S E S B B AB A


Swiss-Egyptian, Relationship Manager, Credit Suisse Private Banking


G r a d u a t e P r o g r a m s

M a s t e r o f B u s i n e s s A d m i n i s t r a t i o n - M B A

Quarter List of Courses

Introduction to Finance (Foundation)Marketing ManagementQuantitative Methods in Business (Foundation)Executive Communication

1Cross-cultural NegotiationsOperation and Project ManagementManaging People InternationallyAccounting Fundamentals (Foundation)

2Managerial EconomicsGlobal Entrepreneurship and Venture InitiationBusiness Law

3

Business Policy (Capstone Course)Master’s Thesis4

Master’s Thesis5

FULL

-TIM

E PR

OGRA

M

Concentration subjects for the Master of Business Administration:

Luxury Management

Wealth Management

Marketing Management

Investment Management

« Thanks to the MBA program, within 5 years,

from a junior corporate level, I gained the confidence to propell

myself to a fully-fledged managing position ».Eva Zaki




M a s t e r o f A r t s i n M e d i a a n d C o m m u n i c a t i o n - M A

“The courses are interactive andallow students to “learn by doing”

by combining theory with practical cases.”

Bruna Johnson-Descalzi,MA in Media and Communication,

Ecuadorian,Business Communication Division, Nestlé

“I appreciated the caliber, diligence andenthusiasm of the professors at IUG,

I truly felt I was learning and benefitingfrom their real life experience.”

Sylvie Castonguay,,MA in Media and Communication,

Canadian, Writer/EditorOffice of Global Communication and Diplomacy,World Intellectual Property Organization (WIPO)

Quarter List of Course

Introduction to Finance (Foundation)Marketing ManagementExecutive CommunicationCommunication and Media Theory (Foundation)

1Cross-cultural NegotiationsOperation and Project ManagementThe Press: Ideology and BiasMultimedia, Internet, Blogs and Feeds

2International MarketingIntercultural CommunicationAdvanced Media Seminar

3

Media Project (Capstone Course)Master’s Thesis4

Master’s Thesis5

FULL

-TIM

E PR

OGRA

M

Concentration subjects for the Master of Arts in Media and Communication:

Marketing

Luxury Management




M a s t e r i n I n t e r n a t i o n a l B u s i n e s s - M I B

Quarter List of Courses

Introduction to Finance (Foundation Course)Executive CommunicationManaging Information and TechnologyForeign Languages I

1Cross-cultural NegotiationsForeign Languages IIManaging People InternationallyStrategic Management

2International MarketingGlobal Entrepreneurship and Venture InitiationWorld Trade and International FinanceInternational Commercial Law

3

International Business (Capstone Course)Master’s Thesis4

Master’s Thesis5

FULL

-TIM

E PR

OGRA

M

Concentration subjects for the Master in International Business:

Marketing

Finance

Luxury Management


A d m i s s i o n P o l i c y a n d P r o c e d u r e s

International University in Geneva seeks adiverse student body and encourages applicationsfrom around the world.


Admission to the University is competitive andemphasizes the applicant’s previous academic performan-ce and intellectual capacity. For the student’s convenien-ce, applications are accepted on a rolling admission basis.

To enter the undergraduate programs, the applicantmust have successfully completed secondary educationor high school with an acceptable Grade Point Average(GPA). In addition, the student is required to possessproficiency in English.

Admission to International University in Geneva isbased on an assessment of the student’s educational andprofessional background and a determination of his/herability to benefit from the particular degree.

Applications are reviewed individually and theadmission decision may specify certain requirements asdetermined by the Academic Dean and the AdmissionsCommittee.

Applicants whose academic preparation does notmeet the University’s admission criteria, may be offeredconditional admission with the approval of theAcademic Dean.

All application documents become the property ofthe University.

Application Procedure To be considered for admission to the undergraduate

programs, the student should have submitted :• Complete Application Form with an Essay • A copy of the High School Diploma/Secondary

School Diploma (Certified copy in English)• Official High School /Secondary Transcripts

(Certified copy in English) and Grade PointAverage.

• Have achieved a minimum TOEFL score of 80 (Internet Based Test) or 213 (ComputerBased Test) or other equivalent English proficiency tests (if English is not their mothertongue). The University’s TOEFL code is 0130.

• Two Passport size photos.• A Resume / Curriculum Vitae• A copy of Passport

• Non-Refundable Application Fee of SFr. 150.-• An interview with the Academic Dean is stron-

gly recommended Proof of Proficiency in English – If your first language is notEnglish or you received a bachelor’s degree from a countrywhere English is not the official language, you will be requir -ed to submit a current score (no more than two years old)of the Test of English as a Foreign Language (TOEFL).

The TOEFL test can be taken at any testing centerincluding at the International University in Geneva.

Please consult www.toefl.org

G r a d u a t e P r o g r a m sThe applicant for the graduate programs at

International University in Geneva must hold an under-graduate degree from a recognized university.

Admission to the University is competitive andthe applicant is selected on the basis of intellectual abi-lity, capacity for academic achievement, internationaloutlook and interpersonal qualifications that suggeststrong leadership potential.

All application documents become the propertyof the University.

Applications are considered on a rolling basis.

Application Procedure Students should have submitted the following docu-

ments to be considered for admission to the Master ofBusiness Administration (MBA) :

• A completed Application Form.• Official Transcripts from all undergraduate

programs attended certified in English.• A copy of undergraduate degree (in English).• Grade Point Average showing (GPA) 3.0 or better• A GMAT test score. The institutional GMAT

code number for the University is 0130.• Have achieved a minimum TOEFL score of

80 (Internet Based Test) or 213 (ComputerBased Test) or other equivalent English proficiency tests (if English is not their mothertongue). The University’s TOEFL code is 0130.

• A minimum of three years work experience.• A Resume/Curriculum Vitae stating relevant

professional work experience.• Two Passport size photos.• Non-Refundable Application Fee of SFr. 150.-• An interview with the Academic Dean is

strongly recommended.




The applicants academic performance, results ofthe Graduate Management Admissions Test (GMAT),and professional resume are reviewed as part of theadmissions evaluation process.

The GMAT and TOEFL tests can be taken at any testingcenter. Please consult: www.toefl.org /

www.gmat.org

Note: Some applicants to the MBA program are notrequired to provide a GMAT score. The exceptions tothe GMAT requirements are:

a) Applicants who already have an earned master’sor higher degree from an accredited institution.b) Applicants who have a professional license orterminal degree.c) Certified Financial Analyst (CFA).d) Certified Public Accountant (CPA).

All application documents become the property of theUniversity.

Students should have submitted the following docu-ments to be considered for admission to the Master inInternational Business (MIB) :

• A completed Application Form• Official Transcripts from all undergraduate pro-

grams attended certified in English• A certified copy of undergraduate degree (in

English)• Grade Point Average showing (GPA) 2.7 or better• Have achieved a minimum TOEFL score of 80

(Internet Based Test) or 213 (Computer BasedTest) or better or other equivalent English pro-ficiency test The University's TOEFL code number is 0130

• A Curriculum Vitae / Resume stating relevantprofessional work experience

• A letter of reference from university oremployer

• Two Passport size photos • Non refundable Application Fee of SFr. 150.-

Students should have submitted the following docu-ments to be considered for admission to the Master of Artsin Media and Communication (MA) :

• A completed Application Form• Official Transcripts from all undergraduate pro-

grams attended certified in English

• A certified copy of undergraduate degree (inEnglish)

• Grade Point Average showing (GPA) 2.7 or better• Have achieved a minimum TOEFL score of 80

(Internet Based Test) or 213 (Computer BasedTest) or better or other equivalent English pro-ficiency testThe University's TOEFL code number is 0130

• Curriculum Vitae/Resume stating relevant pro-fessional work experience

• A letter of reference from university oremployer

• Recommended 2 years of work experience• Two Passport size photos • Non refundable Application Fee of SFr. 150.-

T r a n s f e r A p p l i c a n t s( u n d e r g r a d u a t e a n d g r a d u a t e p r o g r a m s )

International University in Geneva welcomestransfer students from recognized universities aroundthe world and to this end has established links withother universities through an international network.The transfer student is responsible for having all theofficial transcripts sent to the Admissions Office ofInternational University in Geneva. The AdmissionsOffice will inform the student on the number of creditsthat have been accepted. The process is:

1. Transfer applicants who have attended anotheruniversity(s) and wish to have those credits evaluatedand applied towards their degree at InternationalUniversity in Geneva, must have official transcriptssubmitted. Transfer credits (TC) will be allowed forrelevant courses that show “C” or better only for under-graduate students, a “B” or better for graduate stu-dents. Please note that in the undergraduate programsthe University will accept a maximum of 69 (92 ECTS) transfer credits. At the graduate level theUniversity will accept up to 9 transfer credits. The stu-dent transcript at IUG will read TC for all coursestransferred.

2. Courses must be appropriate to the IUG curri-culum.

3. Transfer credit is recorded as credit (TC) onlyand is not computed in the cumulative grade pointaverage.

4. Students must complete at least 60 (80 ECTS)credits in residency at IUG in order to receive a degreeat the undergraduate level and therefore the number oftransfer credits varies.

A d m i s s i o n P o l i c y a n d P r o c e d u r e s



F r e s h m a n O r i e n t a t i o n All incoming Freshman and undergraduate transfer

students are required to attend an orientation Seminar.Regulations and Procedures will be reviewed and stu-dents will be required to take proficiency tests in Englishand Mathematics during the Orientation day.

A c a d e m i c A d v i s i n gAcademic advising takes place both prior to and

during each registration. Students requiring adviceshould contact the office of the Dean for Student Affairs.Advising is done on an on-going basis for any studentwho wishes to verify the status of his/her academic stan-ding. The Unit Coordinators will also assist in academiccounseling.

M a i n t a i n i n g M a t r i c u l a t i o nStudents in good standing who are unable to regis-

ter for classes in a specific term, regardless of reason,must register for maintaining matriculation status for thatparticular term. All students are expected to be in conti-nuous attendance. Any student who does not registereither for regularly scheduled classes or for maintainingmatriculation may be withdrawn from the program.Maintaining matriculation fees are SFr. 1,000.- per termduring the regular academic year. A maximum of oneterm of absence from the University is allowed.

R e s i d e n c y R e q u i r e m e n t The minimum residency requirement for the under-

graduate program is 60 (80 ECTS) credits. The minimumresidency requirement for the graduate program is 39credits.

W a i v e r sA student may be granted waivers by providing evi-

dence of previously earned credits or by passing a waiverexamination. For graduate students, only foundationcourses may be waived.

Waivers are made solely in the judgement and atthe discretion of the Academic Dean and should not beconsidered an entitlement by entering students withprior related courses. Requests for waivers and appli-cations for undergraduate waiver exams must be com-pleted within the student’s first term of entry. Up to 3 undergraduate courses may be waived by exam.

A non-refundable waiver exam fee of SFr. 200.-will be charged for each waiver exam. Students mustsettle tuition fees for each waived course of SFr. 750.-.

W i t h d r a w a l s A student may withdraw from a course during the

first four weeks of the term. Withdrawal from a classrequires written approval. Based upon the official with-drawal date, the University refunds tuition accordingly.(See tuition refund policy)

Any student who registers for a course but whodoes not officially withdraw from the course willremain liable for the full tuition and will receive a fai-ling grade. Withdrawal forms are available at theRegistrar’s Office.

A u d i t i n gUnder special circumstances, students are permitted

to audit a course. Written permission from the Dean forStudent Affairs is required. Audited courses do not carrycredit, and partial tuition of SFr 1,000 is charged for eachaudited course.

T i m e L i m i t f o r t h e M a s t e r ’ s D e g r e eIt is expected that graduate degree requirements

be completed within three years of matriculation. Thistime period includes any leave of absences.

D e a n ’ s L i s tTo be placed on the Dean’s List, a matriculated

student needs to:Undergraduate :• Attain a grade point average of 3.5• Complete at least 12 credits for any trimesterGraduate:•Grade point average of 3.7• Complete at least 9 credits for any quartersNotification of this award is recorded on the student’s

transcripts and a recognition letter is sent to the student.

R e q u i r e d u n d e r g r a d u a t e c r e d i t s Students in the undergraduate program must achieve

a minimum total of 129 (180 ECTS) credits. The minimumtotal can be reduced by transfer credits or waiver examina-tions.

A c a d e m i c P o l i c i e s a n d P r o c e d u r e s



A c a d e m i c R e g u l a t i o n s

A c a d e m i c I n t e g r i t yAcademic honesty is fundamental to the integrity

of the University community. Cheating and plagiarismare not tolerated and lead to failure in the class concer-ned or academic dismissal. This policy is strictly enfor-ced.

N o t i c e o f N o n d i s c r i m i n a t i o nInternational University in Geneva admits students

of any race, color, sex, age, nondisqualifying disability,religion or creed, or national or ethnic origin to all therights, privileges, programs, and activities generallyaccorded or made available to students at theUniversity, and does not discriminate in administrationof its educational policies, admission policies and assis-tantships.

N o t i c e o f U n i v e r s i t yR e g u l a t i o n s

Regulations in this catalogue and all other officialstatements of the University are binding on every stu-dent. The University reserves the right to change its regu-lations, including cancellation of courses, tuition fees,and programs at any time.

A t t e n d a n c eStudents of International University in Geneva are

expected to attend all scheduled class sessions. The onlyexception to this rule is medical illness; the studentshould then present a medical certificate upon returningto the University. Students on sick absence who missthree classes will be asked to officially withdraw fromthe course(s).

N o n A c a d e m i c P o l i c i e s

S t u d e n t C o n d u c tAn atmosphere of mutual respect and integrity

should prevail among the University community inorder to allow individual development. Smoking is notallowed on the University premises. Eating and drin-king are prohibited in the classrooms. The possession ofalcohol or any illegal substances will lead to automaticexpulsion from the University.

D i s c i p l i n e A student’s continued enrollment and graduation,

the awarding of academic credits and the granting ofany degree are strictly subject to the disciplinarypowers of the University. The University reserves theright in its discretion to cancel at any time a student’sregistration, to refuse to reward academic credits or todeny a degree.

The disciplinary authority of the University is vested in the Academic Dean.

D i s m i s s a lStudents are dismissed from the University:1. If, at the end of any term, after having received

an initial probation status, their cumulative GradePoint Average (GPA) is less than the required mini-mum.

2. For failing to maintain satisfactory progress.Frequent withdrawals or absences from classes mayconstitute unsatisfactory progress.

3. If, having been readmitted after academic dis-missal, the student has not fulfilled the conditions ofhis/her readmission.

4. Academic dishonesty.



G r a d i n g S y s t e m

U n d e r g r a d u a t e G r a d u a t eGrade percentage Quality Points per credit Grade percentage Quality Points per credit

A 93-100 Outstanding 4.0 A 93-100 Excellent 4.0A- 90-92 3.7 A- 90-92 3.7B+ 87-89 3.3 B+ 87-89 3.3B 83-86 Good 3.0 B 83-86 Satisfactory 3.0B- 80-82 2.7 B- 80-82 2.7C+ 77-79 2.3 C+ 77-79 Poor 2.3C 73-76 Satisfactory 2.0 C 73-76 2.0C- 70-72 1.7 F 0-72 Failure 0.0D 63-69 Poor 1.0F 0-62 Failure 0.0

G r a d i n gThe following grading system is used, based on a 4.0 system, for both the undergraduate and graduate programs:

The following grades are used in specific situationsW: Official withdrawal.Withdrawal from a course is allowed only during

the first four weeks. After that period an official gradewill be reported at the end of the study period.

WF: Withdrawal failingI: IncompleteThe grade of Incomplete is given only under excep-

tional circumstances. The grade of “I” shall revert to an“F” if the student does not complete all required work bythe end of the next regular trimester/quarter.

TC: Transfer creditsThe University will verify the transferability of cre-

dits.R: RepeatP/F: Pass /FailAUD: Audit

R e p o r t i n g o f G r a d e sGrades are reported at the end of each term, also

referred to as study period.

A c a d e m i c S t a n d i n gThe student must maintain at the end of each

study period a Grade Point Average (GPA) of 2.0 forundergraduate students, 3.0 for graduate students.

In a case where the GPA falls below the minimumrequirement after a study period, the student is thenplaced on academic probation for the next term. Thestudent can be dismissed from the University if thecumulative Grade Point Average (GPA) is still under the

minimum academic requirement after the probationperiod.

S t u d e n t G r a d e A p p e a lGrade appeals of students in continuous attendan-

ce must be initiated during the term following the assi-gnment of the contested grade. No grade appeals willbe considered after one term has elapsed. All appealsshould be directed to the Academic Dean in writing.

P r o b a t i o n P o l i c yA student who falls into one of the following cate-

gories is placed on academic probation:1. The student’s Grade Point Average for one term

falls below 2.0 for undergraduate, 3.0 for graduate stu-dents.

2. The student has been permitted to return to theUniversity after academic suspension.

3. Students placed on second consecutive proba-tion will be required to repeat courses with a GPAbelow the required 2.0 and limited to nine credits forundergraduate and six credits for graduate students.

Unit of Credit: 50 minutes per credit hour.



U n d e r g r a d u a t e :Degrees are awarded to bachelor students who meet

the following criteria:

1. The satisfactory completion of a designated program ofstudy for the degree as specified by the Administration ofthe University and in compliance with all admissionrequirements.2. Maintain a minimum cumulative Grade Point Average(GPA) of 2.0 equivalent to the grade C.3. Passing the Comprehensive Examination at the end oftheir studies.4. Clearance of all financial obligations to the University.5. A graduation fee of SFr. 200.-.6. Minimum of 129 credits (180 ECTS)

G r a d u a t e :Degrees are awarded to graduate students who meet

the following criteria

1. The satisfactory completion of a designated program ofstudy for the degree as specified by the Administration ofthe University and in compliance with all admissionrequirements.2. Maintain a minimum cumulative Grade Point Average(GPA) of 3.0 equivalent to the grade B.3. Successful Thesis defence.4. No remaining financial obligations to the University.5. A graduation fee of SFr. 200.-.6. Minimum of 42 credits for the graduate programs.

G r a d u a t i o n R e q u i r e m e n t s

G r a d i n g S y s t e m

G r a d u a t i o n w i t h h o n o r sCum Laude:

Final cumulative GPA between 3.25 and 3.49Magna Cum Laude:

Final cumulative GPA between 3.5 and 3.74Summa Cum Laude:

Final cumulative GPA above 3.75

These distinctions will appear on the diploma and transcript of the student.

C o u r s e N u m b e r i n g S y s t e mCourse Numbers Level

01 – 99 Developmental Courses100 – 199 Courses primarily for freshmen200 – 299 Courses primarily for sophomores300 – 399 Courses primarily for juniors400 – 499 Courses primarily for seniors500 – 599 Graduate foundation courses600 – 699 Graduate core courses

S t u d e n t G r i e v a n c e P r o c e d u r eIf a student has a complaint about a course or ins-

tructor, and has not reached a satisfactory resolutionwith the instructor, the student should contact the UnitCoordinator of the Program. If the issue remains unre-

solved after a meeting with the Unit Coordinator, thestudent may seek an appointment with the Dean forStudents Affairs.

In the process of submitting a complaint, studentsshould always provide supporting documentation rela-ted to the matter.

P r e - I n s t r u c t i o n a l A s s e s s m e n tProficiency tests for English and Mathematics will

be required of all incoming freshman undergraduatestudents. Students will not be allowed to register forthe second trimester until they have taken the profi-ciency tests.



T u i t i o n F e e s

U n d e r g r a d u a t eAdvanced Tuition Payment: SFr. 4,300.-

Total per course (3 credits): SFr. 2,150.-

Books and Supplies (per course): SFr. 100.-

Total per year(based on 5 courses per trimester): SFr. 33,750.-

Note: undergraduate students needing Student Permits are required by the Swiss Authorityto maintain full matriculation (5 courses per trimester).

G r a d u a t eAdvanced Tuition Payment: SFr. 5,000.-

Total per course (3 credits): SFr. 2,500.-

Books and Supplies (per course): SFr. 100.-

Full-time or Part-time: SFr. 36,200.-

Note: graduate students needing Student Permits are required by the Swiss Authority tomaintain full matriculation (4 courses per quarter).

O t h e r F e e sApplication Fee SFr. 150.-

Auditing a course SFr. 1,000.-

Maintaining Matriculation SFr. 1,000.-

Waiver exam per course SFr. 950.-

Graduation Fee SFr. 200.-

Official Transcript SFr. 10.-

Late Registration SFr. 150.-

Deferred Final SFr. 200.-

Late Tuition Payment SFr. 200.-

Independent-Tutoring(per hour and by permission only) SFr. 350.-



T u i t i o n a n d O t h e r F e e s

T e r m s a n d C o n d i t i o n s

Application fee - The application fee of SFr. 150.-is non-refundable and used for processing the applica-tion. The student is required to include the applicationfee with the application.

Advanced Tuition Payment - The advanced tui-tion payment is an advanced payment in order to ensu-re the participation of the student and is non-refun-dable.

Payment - The student is required to settle tuitionfees before the start of each term.

Entry in the following academic term will be pos-sible on condition that no financial or academic obli-gations remain from the previous term.

Audit fees - SFr. 1,000.- per course. Students whochose to audit a course are charged a fee of SFr. 1,000.-per course.

Tuition refund - Tuition is computed on theassumption that a student will remain throughout theacademic year. Since a place is reserved, no part of thetuition can be credited or refunded without specialapproval by the Financial Officer.

In case of withdrawal, tuition fees will be refun-ded according to the following system:

Full refund during the first two weeksNo refund from the third week.

Credit by Examination - Students in the under-graduate program may earn credit in courses without formal classroom enrollment if they have completed atleast eighteen credit hours at International University inGeneva and have maintained a 2.5 Grade Point Average.

Tuition for credits by examination will be at therate of SFr. 750.- per course. Students must have the permission of the Academic Dean to apply for any cre-dits by examination.

A maximum of nine credit hours may be earnedthrough credit by examination, and a student is notpermitted to take the exam more than once in the samecourse.



U n d e r g r a d u a t e p r o g r a m s C o u r s e D e s c r i p t i o n

B A 2 0 0 3 C r e d i t s ( 4 E C T S )G l o b a l E n v i r o n m e n t a l I s s u e sEnvironmental issues are among the most profoundchallenges of the 21st century. The widespread degra-dation of the earth’s air, water, soil and diversity ofspecies is compromising the quality of life for many onearth. The course will provide an introduction tounderstanding environmental issues and the socio-economic processes that shape the relationship bet-ween human beings and the natural environment.

B A 2 0 2 3 C r e d i t s ( 4 E C T S )I n t r o d u c t i o n t o M a s s C o m m u n i c a t i o nThe course examines the different phases of develop-ment of various media. Students study the sociologi-cal and economic impact of mass media. Students areexpected to analyze media events and provide com-ments.

B A 2 0 3 3 C r e d i t s ( 4 E C T S )P e a c e a n d C o n f l i c t R e s o l u t i o nThis course offers a multidisciplinary approach whichcombines both micro and macro level analysis thatlinks theory with practice, and research with action toprovide training in implementation skills as well ascritical analysis.

B A 2 0 8 3 C r e d i t s ( 4 E C T S )P u b l i c R e l a t i o n sThe course focuses on the importance of public rela-tions as a management tool for communicating withmedia and internally with employees and sharehol-ders. Specific techniques for influencing people arepresented in this course.

B A 2 0 9 3 C r e d i t s ( 4 E C T S )G l o b a l C o m m u n i c a t i o n S t r a t e g i e sThis course examines communication across variouscultures. Students study how communication is affec-ted in cross-cultural contexts influences in order tobetter understand communication processes in suchsettings. Examples of successful cross-cultural com-munication are examined.

B A 2 1 4 3 C r e d i t s ( 4 E C T S )N e w M e d i aThis course explores the impact of «new media» oncorporate communications and how audiences increa-singly interact with organizations and each otherthrough emerging digital and electronic communica-tions: web sites, digital video, and virtual 3-D envi-ronments. Students gain hands-on experience inusing and managing the latest forms of digital com-munications.

B A 2 1 5 3 C r e d i t s ( 4 E C T S )I s s u e s a n d C r i s i s M a n a g e m e n tPublics are increasingly aware of local and globalissues that effect their life, work and society.Companies and institutions need to be able to mana-ge these issues and interact with publics in a construc-tive manner before crises emerge. Consequently, acti-ve issues management and crisis planning have beco-me key priorities for companies. In this course, stu-dents learn through case studies how to analyseissues, design appropriate responses and managecrises when they occur.

B A 3 0 3 3 C r e d i t s ( 4 E C T S )M u l t i m e d i a A p p l i c a t i o n sThe objective of this course is to provide students withan overview of the tools and skills needed to manageand produce multimedia projects. This course coversthe management of multimedia projects from theconcept and storyboard phase to the final product andits promotion. Students gain hands-on experience byparticipating in an audiovisual production of an inter-active multimedia DVD.

B A 3 1 0 3 C r e d i t s ( 4 E C T S )C o m m u n i c a t i o n a n d I m a g e M a n a g e m e n tThis course analyzes the various tools required tobuild up and maintain a successful corporate identity,image and reputation. Students examine the effectsand impact of the corporate brand and how they rela-te to the meaning interpreted by stakeholders.




B A 3 5 2 3 C r e d i t s ( 4 E C T S )C o r p o r a t e C o m m u n i c a t i o nThe role and dimension of the corporation in the glo-bal economy necessitates the importance of corporatecommunications. Corporate communications servesto integrate the various factions of the corporationthrough various channels. This course focuses on therole and importance of corporate communications.Students are expected to improve their writing skillsand to understand the role of language in shaping per-ceptions among employees and between the corpora-tion and its shareholders.

B B A 1 0 0 3 C r e d i t s ( 4 E C T S )P r i n c i p l e s o f M a n a g e m e n tThe course introduces the different managementstructures with special reference to the problems andchallenges facing managers, in the field of planning,controlling and decision-making. The importance oforganizing and budgeting resources, time andemployees is emphasized.

B B A 1 0 5 3 C r e d i t s ( 4 E C T S )F u n d a m e n t a l s o f A c c o u n t i n gThis course describes the fundamentals of accounting;the objective is to familiarize students with the use offinancial statements, journals, ledgers and businesstransactions.

B B A 1 1 4 3 C r e d i t s ( 4 E C T S )I n t r o d u c t i o n t o I n t e r n a t i o n a l R e l a t i o n s This course outlines the role of International Relationsin every day life. Students are presented with themajor theories and approaches which determine inter-national relations and raise new issues in the field.

B B A 1 1 5 3 C r e d i t s ( 4 E C T S )P r i n c i p l e s o f M a r k e t i n gThe goal of this course is to provide students withvocabulary, theories and methods related to marke-ting. The course looks at the terminology and strate-gic concepts of marketing and its role in organizations.

B B A 1 1 6 3 C r e d i t s ( 4 E C T S )E n g l i s h C o m p o s i t i o nThis course provides the basic building blocks foreffective university-level writing skills in English.Students learn the mechanics, usage, punctuation,vocabulary, sentence, paragraph structure and advan-ced grammatical structures necessary for a moresophisticated writing style.

B B A 1 2 2 3 C r e d i t s ( 4 E C T S )C o l l e g e A l g e b r aAn introduction to mathematical techniques used toexplore, model, and analyze phenomena in a broadrange of subject matters using computer spreadsheetsor mathematics modeling programs. Students employanalytical, graphical, numerical, and verbalapproaches to model solutions to these problems,increasing their reasoning and problem-solving skills.

B B A 1 2 5 3 C r e d i t s ( 4 E C T S )M i c r o - E c o n o m i c sThis course introduces students to the role of supplyand demand in determining market prices. Theimportance of consumers and firms on supply anddemand is emphasized.

B B A 1 3 2 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l P o l i t i c a l I s s u e s IThe course addresses International Relations by focu-sing on global economic and social problems from apolitical perspective. These are issues that cross natio-nal borders and are concerned with relations betweenand among nation states. Topics include the role ofmultinational corporations, poverty, gender and theenvironment.

B B A 2 0 1 3 C r e d i t s ( 4 E C T S )E s s e n t i a l s o f F i n a n c eThis course is an introduction to the basic principlesof finance. It covers financial mathematics, valuationapproaches for different financial instruments, theappraisal of capital investment projects and the mea-surement of financial risk.



B B A 2 0 2 3 C r e d i t s ( 4 E C T S )A p p l i c a t i o n o f I n f o r m a t i o n P r o c e s s i n gThis course covers advanced information technologyconcepts and terminology and introduces students tothe use of software tools for business applications. Itprovides a thorough presentation to the use of spread-sheets from basic navigation to building financialmodels including introduction to database manage-ment systems.

B B A 2 0 5 3 C r e d i t s ( 4 E C T S )B u s i n e s s L a wThis course studies the legal systems and their impacton business; special attention is given to contract lawand different types of partnerships. The course is apre-requisite to the advanced course “InternationalLaw”.

B B A 2 0 7 3 C r e d i t s ( 4 E C T S )W o r l d L i t e r a t u r eThis course introduces poetry, fiction and drama.Students learn to recognize elements that characterizeeach genre. Students analyze manuscripts using com-mon literary terms, writing essays interpreting litera-ture by developing a single point and supporting itwith specific examples from the text.

B B A 2 2 0 3 C r e d i t s ( 4 E C T S )C o m m u n i c a t i o n a n d P r e s e n t a t i o n T e c h n i q u e sThis course examines the strategies and skills necessa-ry to make successful business presentations. Studentswill develop their oral communication skills and exa-mine the components of informative and persuasivepresentations.

B B A 2 2 3 3 C r e d i t s ( 4 E C T S )S o c i a l P s y c h o l o g yThis course is an analysis of the structures and pro-perties of human groups. Topics include: group for-mation, development of role relationships, intra-group and inter-group conflict, and factors influen-cing group effectiveness.

B B A 2 2 5 3 C r e d i t s ( 4 E C T S )A d v e r t i s i n gThis course provides a comprehensive study of thecorrelation between media and advertising. Duringthe course, organizations active in the field of adverti-sing introduce students to different advertising andcommunication campaigns.

B B A 2 3 2 3 C r e d i t s ( 4 E C T S )F i n a n c i a l R e p o r t i n g ( B B A 2 0 1 )The course provides broad knowledge of financial sta-tement analysis techniques and corporate financialreporting practices as well as the accounting standardsupon which these practices are based. The financialreporting topics include, among others, reporting ofstandard and off-balance sheet transactions, cashflows, consolidated statements, overseas operations,financial instruments, structured financings, and assetimpairments. Each topic is approached from a varietyof perspectives, theoretically and practically.Prerequisite: Essentials of Finance (BBA 201)

B B A 2 3 5 3 C r e d i t s ( 4 E C T S )M a c r o - E c o n o m i c sThe aim of this course is to examine the impact ofnational income, monetary policies, interest rates andprices on the global economy. Different economicmodels and theories are analyzed.

B B A 2 4 0 3 C r e d i t s ( 4 E C T S )C a l c u l u sThis course introduces students to the use of advan-ced mathematical statistical tools for business mana-gement, including descriptive data-driven methods,line-fitting techniques, regression and correlation ana-lysis, pattern analysis and model building. Emphasisis given to developing a logical and systematic approa-ch to problem solving.




B B A 2 4 1 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l P o l i t i c a l I s s u e s I IRicardian Trade Theory demonstrates why countriesbenefit from trade. Later models show however, thatnot all sectors of the economy benefit equally. This inturn gives rise to special pleading, lobbying and pres-sure groups and to trade imperfections in the form oftariffs and quotas. National trade and developmentpolicies – such as “infant industry” arguments,“import substitution” and “local content require-ments” – also disrupt trading patterns, and have asignificant influence in international economic rela-tions.

B B A 2 4 2 3 C r e d i t s ( 4 E C T S )B u s i n e s s W r i t i n gThis course prepares students to write successful busi-ness correspondence. Basic grammar, style, and rheto-rical strategies will be examined. Students will be res-ponsible for writing and editing numerous forms ofwriting.

B B A 2 4 3 3 C r e d i t s ( 4 E C T S )S t a t i s t i c sThe course builds upon and expands the knowledgeacquired in mathematics by introducing statisticalmethods such as inference, intervals of confidence,hypothesis testing and multiple regression technique.Application of statistics to real life problems in a broadrange of subject matters are discussed and practicedusing spreadsheets and advanced computer basedtechnology.

B B A 2 4 5 3 C r e d i t s ( 4 E C T S )C o n s u m e r B e h a v i o rThe aim of this course is to provide students with abasic understanding of consumers and consumerbehavior and how they influence the marketing stra-tegy. Students will understand and apply consumerbehavior within a behavioral science framework inorder to learn how to develop and implement effecti-ve marketing strategies.

B B A 3 0 0 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l E c o n o m i c s ( B B A 1 2 5 , B B A 2 3 5 )This course covers such topics as international tradeissues, international monetary systems and economicdevelopment and growth. Subjects of actual relevance,such as globalization and the European MonetaryUnion, are discussed in detail.Prerequisites: Macro and Micro-Economics (BBA 125and 235)

B B A 3 0 5 3 C r e d i t s ( 4 E C T S )H u m a n R e s o u r c e M a n a g e m e n tAn introduction to key HRM functions found inmodern organizations such as: effective job design,staff selection, evaluation, reward systems, manage-ment development and organizational training.

B B A 3 0 8 3 C r e d i t s ( 4 E C T S )I n t r o d u c t i o n t o J o u r n a l i s mIntroduction to Journalism is a study of basic rhetori-cal and ethical principles of journalism. The courseincludes writing and editing style, investigative andinterpretive reporting, ethics and legal issues, broad-cast, wire and internet trends.

B B A 3 1 0 3 C r e d i t s ( 4 E C T S )M a r k e t i n g S t r a t e g i e s ( B B A 1 1 5 )The goal of this course is to introduce students to mar-keting analysis and strategies. Topics covered includethe marketing mix, market planning and implementa-tion through case studies. Prerequisite: Principles of Marketing (BBA 115)

B B A 3 1 5 3 C r e d i t s ( 4 E C T S )F i n a n c i a l M a n a g e m e n t ( B B A 2 0 1 )The course covers financial analysis tools used for eva-luating corporate performance and forecasting futurefinancial needs. It introduces techniques for managingworking capital and optimizing the firm’s long-termcapital structure. Prerequisite: Essentials of Finance (BBA 201)





B B A 3 1 6 3 C r e d i t s ( 4 E C T S )E v o l u t i o n a n d T r e n d s i n t h e N a t i o n S t a t eDespite being taken for granted in the modern world,the nation state is a relatively recent institution. Thecourse will trace its origins and antecedents, examinethe state system with its strengths and weaknesses andissues of political hegemony. Security and the conceptof balance of power will be considered as well as cur-rent changes in statehood and new challenges to pea-ceful relations.

B B A 3 1 7 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l O r g a n i z a t i o n sThis course offers a holistic and in-depth view of theinstitutional structures through which internationalpolicy is made. Topics include the evolution of theUnited Nations and its specialized agencies.Institutions with offices in Geneva will receive specialattention.

B B A 3 1 8 3 C r e d i t s ( 4 E C T S )N G O s : E v o l u t i o n , A c t i v i t i e s a n d I m p a c tThis course considers the evolution of nongovern-mental organizations (NGOs). Students review thehistory of these organizations in the 20th century andexamine the changing roles of NGOs in gathering anddisseminating information in such fields as humanrights, international peace and security, economic andsocial development.

B B A 3 1 9 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l D e c i s i o n M a k i n gDecision making practices are examined by exploringthe political process at local, national, and regionallevel. Special emphasis is placed on the role of civilsociety and how decisions at every level are influencedby the public.

B B A 3 2 3 3 C r e d i t s ( 4 E C T S )C u l t u r a l D i v e r s i t yThis course examines the conceptual and theoreticalaspects of ethnic and gender relations. Students learnto discuss theoretical concepts; analyze the dynamicsof inter-group relations; and develop a deeper appre-ciation of a diverse society.

B B A 3 2 4 3 C r e d i t s ( 4 E C T S )C o n t e m p o r a r y E t h i c a l I s s u e sThis course explores the ethical and philosophicalbasis for making decisions in business. Studentsreview precedent-setting cases and analyze its effect ofgovernment control and legislation on economic andbusiness enterprises; and review the use of the law asa tool for generating policy and decision-making.

B B A 3 3 1 3 C r e d i t s ( 4 E C T S )T h e C u l t u r e a n d P o l i t i c s o f I n t e r n a t i o n a l S e c u r i t yThe course explores “security” as a cultural concept.Students will study how definitions of security havechanged with time and how different definitionsreflect changes in goals and conduct in internationalrelations. Conflict and harmony in “security practices”are explored.

B B A 3 4 0 3 C r e d i t s ( 4 E C T S )O r g a n i z a t i o n a l B e h a v i o rAn introduction to selected critical issues affecting indivi-dual and group behaviors in organizations. Topics inclu-de motivation, teams, leadership, interpersonal commu-nication, effective presentations, consulting skills, as wellas the dynamics of conflict and change in organizations.

B B A 3 4 1 3 C r e d i t s ( 4 E C T S )Q u a n t i t a t i v e D e c i s i o n M a k i n g ( B B A 2 4 3 )The course familiarizes students with techniques com-monly used in Quantitative Decision Making. Topicsdiscussed include concepts of decision-making anddecision analysis, optimization theory, linear program-ming, sensitivity analysis, transportation and assign-ment problems, cross-section analysis, forecasting andtime series analysis, waiting line models and Markovprocesses. Prerequisite: Statistics (BBA 243)

B B A 3 4 2 3 C r e d i t s ( 4 E C T S )N e g o t i a t i o n a n d D i s p u t e R e s o l u t i o nThe goal of this course is to develop interpersonalskills, and the ability to work effectively with others.The issues of power and influence, corporate cultureand group dynamics are studied. Students learn selec-ted negotiating strategies and tactics and apply themthrough practical cases in a global setting.




B B A 3 4 5 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l M o n e y a n d B a n k i n gThis advanced course examines how internationalmonetary systems function and the meaning of mone-tary policy from the point of view of banks and othermajor financial institutions including the InternationalMonetary Fund. Students will analyze various mone-tary theories and how changes in the volume ofmoney impact on capital formation, national income,employment, prices and interest rates.

B B A 3 5 0 3 C r e d i t s ( 4 E C T S )M a n a g e r i a l A c c o u n t i n g ( B B A 1 0 5 )Special emphasis is placed on the collection and inter-pretation of data for managerial decision-making. Astudy is made of cost concepts used in planning andcontrol, cost- profit-volume analysis, and budgeting. Prerequisite: Fundamentals of Accounting (BBA 105)

B B A 4 0 0 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l F i n a n c eThis course examines the issues of financial decisionsin an international environment. Specific topics cove-red include currency risks, trans-national acquisitionsand transfer and financing in international trade.

B B A 4 0 1 3 C r e d i t s ( 4 E C T S )M a n a g e m e n t I n f o r m a t i o n S y s t e m s ( B B A 2 0 2 )This course prepares students to apply knowledgelearned from IT tools to solve management problemsand find new opportunities to improve their organiza-tions. It examines how information technology sup-ports managers in their operational and decision-making tasks.Prerequisite: Application of Information Processing(BBA 202)

B B A 4 0 2 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l B u s i n e s sThis course addresses the particular problems invol-ved when managing on an international scale. Globalstrategic issues are outlined. The planning, implemen-tation and controlling aspects of a multinational cor-poration are analyzed through case studies.

B B A 4 0 3 3 C r e d i t s ( 4 E C T S )R e g i o n a l i s mPolitical and economic concepts of regionalism areexamined, particularly as they have given rise to thedevelopment of regional political and economic grou-pings (NAFTA, EU). Students will examine the gro-wing trend towards similar regional groupings in LatinAmerica, Asia and Eastern and Central Europe.

B B A 4 0 6 3 C r e d i t s ( 4 E C T S )C o m m e r c i a l L a w ( B B A )The course covers sources of law, recognition of state-hood territorial sovereignty, state jurisdiction, the pro-tection of individuals and groups and other legalconcepts important in international settings.Prerequisite: Business Law (BBA 205)

B B A 4 0 8 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l T r a d e & P o l i c yThe goal of this course is to study the determinants oftrade and to examine how trade affects the distribu-tion of real income in the economy. Students willbecome familiar with terms related to internationaltrade and gain understanding about internationaltrade policy in developed and developing nations. Thecourse presents various theories, trade barriers, theirinstruments and impact on social welfare, the politicaleconomy of trade barriers and the evolution of tradeorganizations. Students will study the role and func-tion of the World Trade Organization in the globalcontext of free and fair trade agreements.

B B A 4 0 9 3 C r e d i t s ( 4 E C T S )I s s u e s i n I n t e r n a t i o n a l R e l a t i o n sThis course studies numerous phenomena that affectinternational relations. This includes migration andthe “brain drain” it causes in the home country. Otherissues include effects of international relations onnatural resources, oil exploration and new and rene-wable sources of energy.



B B A 4 1 5 3 C r e d i t s ( 4 E C T S )E n t r e p r e n e u r s h i pStudents are expected to develop a business planencompassing the different management functions.During the course students analyze human and capi-tal resources, the marketing mix, the strategic imple-mentation, financial projections and finally the actionplan.

B B A 4 2 1 3 C r e d i t s ( 4 E C T S )S u s t a i n a b l e D e v e l o p m e n tSustainable Development is a course that demons-trates the need for examination of linkages amongeconomic, social, technological, and environmentalissues in achieving a sustainable global society.Building on the multi-disciplinary nature of environ-mental studies the course incorporates various aspectsof economics, social engineering, ethics, politics, andscience. This advanced course requires students todiscuss issues at a level where they must integrateknowledge from various fields and realities and theirknowledge of international finance and global invest-ments.

B B A 4 3 0 3 C r e d i t s ( 4 E C T S )R e s e a r c h M e t h o d sSkills, tools and techniques presented in this courseare essential for effective report writing and presenta-tion. Scholarly mentoring and guidance will be givento students preparing a research paper or thesis.

B B A 4 3 1 3 C r e d i t s ( 4 E C T S )I n t e r n a t i o n a l I n v e s t m e n t M a n a g e m e n tThe course introduces students to the financial issuesfacing corporations making international investmentdecisions. It covers international monetary environ-ment, international investment and market equili-brium, equity and bond investment.

B B A 4 3 3 3 C r e d i t s ( 4 E C T S )S e r v i c e s M a r k e t i n gThe course aims to provide students with a practicalunderstanding of the function of marketing in the ser-vice sector of the economy. The goal of this course isto enable students to grasp, adopt and apply thedetails of service marketing operations in a variety ofpractical solutions

B B A 4 5 8 3 C r e d i t s ( 4 E C T S )E - C o m m e r c eThis course takes a comprehensive look at how thenew information technology is fundamentally trans-forming the way business is done today, and offerspractical examples on moving into the digital age.Using examples from leading-edge organizations thatare successfully riding the IT wave, the course covershow the new technology is altering the way productsare created and marketed; how it is shifting the dyna-mics of competition, and, in fact, is transforming all ofthe rules which govern business success. The coursealso introduces the student to concepts of how mana-gement could take advantage of the technology whichdrives business today.

B B A 4 7 8 3 C r e d i t s ( 4 E C T S )R i s k M a n a g e m e n tThe course looks at the wide variety of risks anduncertainties that business organizations face. Specialattention is given to two specific areas: the treatmentof risk in capital investment decisions and techniquesfor managing market-related risks in commodities,currencies, money and capital markets. The course isdesigned to be as practical as possible, with the contri-bution of a number of outside experts.

B B A 4 7 9 3 C r e d i t s ( 4 E C T S )A u d i t i n gThis course covers auditing standards and proceduresfor examining financial statements in business andother organizations. Major topics to be addressedinclude such practices and processes as audit stan-dards, audit objectives, the conceptual framework forthe collection of evidence, risk assessment, auditreporting, operational auditing and the preparation ofaudit programs. Students will also study the impact ofcomputer controlled processes on the total audit envi-ronment.





B B A 4 8 0 3 C r e d i t s ( 4 E C T S )L e a d e r s h i p S k i l l sThe purpose of the course is to introduce students toleadership theories aimed at leading, influencing andcoordinating team members in the workplace.Students will identify their own leadership attributesand improve their skills through practical exercises.Real world business cases will be analyzed to identifysuccessful and less successful examples of leadership.

B B A 4 9 0 3 C r e d i t s ( 4 E C T S )C o r p o r a t e G o v e r n a n c eThis course studies the system by which companiesare directed and managed. The aim of this course isfor students to understand that corporate governanceis a framework for accountability and a vehicle whichencourages companies to create value. Students willunderstand that establishing the roles of the board andmanagement are fundamental to any corporate struc-ture. Students will also understand how corporategovernance influences the setting of objectives, theirachievement, how risk is monitored and assessed andhow performance is optimized.

B B A 4 9 8 3 C r e d i t s ( 4 E C T S )B u s i n e s s P o l i c y ( C a p s t o n e C o u r s e )This course emphasizes the strategic decisions on theoverall performance of the firm. This is a capstonecourse and concentrates on management, finance andother issues that affect the firm. Case analysis is themethod used to review business problems.

B S C 4 0 1 3 C r e d i t s ( 4 E C T S )L u x u r y G o o d s a n d S e r v i c e s – M a r k e t s a n d T r e n d sThis foundation course analyzes the luxury goodsmarket and industry trends. Using the case study andproject based learning approach, the course examinesways in which strategic thinking, creativity, and busi-ness skills are integrated in the successful luxurygoods firm. Topics include general management of theluxury good or service firm, luxury brand manage-ment, product development, pricing, and supplychain management in the luxury industry.

B S C 4 0 2 3 C r e d i t s ( 4 E C T S )M a r k e t i n g o f L u x u r y G o o d sThis course provides an overview of the entire luxurymarketing management process. Focusing on theluxury consumer, the course examines market resear-ch, segmentation, targeting and positioning, branding,pricing, product development, retailing, and commu-nication strategies in the luxury indutry. Using well-established brands as examples, the course delves intoconsumer and buyer behavior analysis.

B S C 4 0 3 3 C r e d i t s ( 4 E C T S )L e g a l A s p e c t s o f L u x u r y G o o d s The course covers: contracts, torts, unfair competi-tion, licensing, intellectual property rights, and inter-national payment mechanisms and financing. Thecourse focuses on brand protection, internationallicensing, trademark law, negotiations and contracts,and franchising. Students will learn about the relevantlegal topics of international luxury transactions, andhow to analyze the problems and methods of interna-tional law as it applies to the luxury industry.

B S C 4 0 4 3 C r e d i t s ( 4 E C T S )M a n a g i n g B r a n d s I n t e r n a t i o n a l l y This course provides an overview of the ways in whichluxury brands are conceived, developed, and protec-ted. It focuses on defining the luxury industry in rela-tion to the concept of prestige and image while alsoimparting techniques and strategies for developing aninternational luxury brand. A practical approach isemphasized throughout the course by reference to realworld examples and proven tools used to build aluxury brand.

B S C 4 0 5 3 C r e d i t s ( 4 E C T S )G l o b a l S t r a t e g i e s i n s e l e c t e d I n d u s t r i e s In this course students will develop a business plantaking into consideration the international environ-ment, competition and the comparative advantage ofthe firm. Students will analyze the strategic positio-ning of the brands in terms of pricing, distributionand creating superior value for consumers includingafter sales service.



A c c o u n t i n g F u n d a m e n t a l s – G B A 5 1 4 3 C r e d i t sA study of accounting concepts, methods and

their significance to management. This course does notrequire previous accounting knowledge. (Foundationcourse).

M a r k e t i n g M a n a g e m e n t - M B A 6 0 5 3 C r e d i t sStudents gain knowledge of marketing manage-

ment by learning to think strategically and developingmarketing plans by aligning marketing initiatives withmarket opportunities. During the course, students arerequired to develop marketing plans through the use ofcase study analyses. (Core course).

M a n a g e r i a l E c o n o m i c s - M B A 6 0 7 3 C r e d i t sThis course examines the function of the economy

and the role of the firm in the economy. The courseunderlines the macro-economic principles in order tounderstand domestic and international policy issues,international trade policies and economic growth.(Core course).

M a n a g i n g P e o p l e I n t e r n a t i o n a l l y - M B A 6 1 0 3 C r e d i t sStudents study a range of important variables that

affect the behavior of people inside an organizationincluding leadership styles, the process of effectivemanagement, interpersonal communication skills,motivation, effective presentations and organizationdesign, as well as the dynamics of conflicts in organiza-tions. This course involves a high degree of participa-tion and project work with adult learning techniquessuch as action learning and learning contracts. (Corecourse).

C r o s s - C u l t u r a l N e g o t i a t i o n s - M B A 6 1 5 3 C r e d i t sIn this course students develop negotiating strate-

gies and tactics applicable in a global setting. The inter-relationship between culture, communication andbusiness is analyzed and appropriate approaches for-mulated. (Core course).

I n t r o d u c t i o n t o F i n a n c e - G B A 5 1 0 3 C r e d i t sThis course introduces students to the basic tools

of financial analysis. It develops an understanding ofcapital budgeting and risk analysis, cash flow and costof capital, dividend policy, internal financing and leve-rage. It describes innovative methods in the use ofcapital markets, such as hedging with derivatives andrelated instruments. (Foundation course).

M a n a g i n g I n f o r m a t i o n a n d T e c h n o l o g y - M I B 6 0 6 3 C r e d i t s

Information management is a core component ofmost firms’ infrastructure; it is the intellectual capital ofresponsible management. Information and technologyhave the potential, when planned and managed proper-ly, to improve productivity and maximize investments.Students will be introduced to emerging IT technologiesand applications and will have to create an informationtechnology strategy aligned to a firm’s business strategyusing cross-disciplinary methods. (Core course).

Global Entrepreneurship and Venture Initiation - MBA 6663 Credits

The course objective is to develop a pragmaticknowledge-base for some of the primary factors thatlead toward the creation of a successful business.Creating a viable business plan is a key component thatwill be studied. Considerable time is allocated tounderstanding many key aspects of being a successfulentrepreneur, highlighting selected characteristicsunderlying that success such as management, marke-ting, finance and strategic planning.

W o r l d T r a d e a n d I n t e r n a t i o n a l F i n a n c e - MIB 611 3 C r e d i t s

Trade and global governance, the contribution ofthe different players to the construction of a coherentmultilateral system and the interaction between tradeand sustainable development will be the course topics.Students will be introduced to international financesuch as exchange rate systems, macroeconomic stabili-ty and international capital markets (Core course).

Graduate Programs Course Description



International Business - MIB 699 3 CreditsInternational Business is the capstone course to

assess the student learning and knowledge acquired inthe MIB program. This course will incorporate the func-tional aspects of Finance, Marketing, Human Resourses,Law, Economics, and Communications in the area ofInternational Business. This course will evaluate theknowledge acquired to ascertain the student’s responsi-veness to perfoming business within an internationalcontext. Understanding of cultural and language diffe-rences will be utilized in the context of internationalbusiness. The course will also contain key internationaltrade theories, international business entry strategies,and foreign exchange markets including how to raisecapital in the international marketplace. (Capstonecourse).

International Marketing – MBA 667 3 CreditsThe course includes both the theory and the appli-

cation of international marketing. It offers global resear-ch insights and discusses how corporate practices areadjusting to the marketplace realities of today. The cour-se addresses the growing interaction between govern-ment and business. It emphasizes how businesses workwith governments and what role governmental conside-rations can play for the international marketer. (Corecourse).

Operations and Project Management - MBA 657 3 CreditsThis course introduces students to the practices,

concepts and techniques used in operations withinmanufacturing and service organizations. Topics inclu-de product and process design, demand forecasting,production and work-force planning and qualitycontrol. (Core course).

Q u a n t i t a t i v e M e t h o d s i n B u s i n e s s - G B A 5 1 3 3 C r e d i t sBusiness application of quantitative techniques,

including forecasting and applications of linear regres-sion and correlation. (Foundation course).

S t r a t e g i c M a n a g e m e n t - M I B 6 9 8 3 C r e d i t sStrategic management is formulating, implementing

and evaluating cross-functional decisions that will enablean organization to achieve its objectives. It is the processof specifying the company’s objectives, developing poli-cies and plans to achieve these objectives, and allocatingresources to implement the policies and plans. Strategic

management combines the activities of the various func-tional areas of a business to achieve organizational objec-tives. It is the highest level of managerial activity, usuallyformulated by the Board of Directors and performed bythe organization's CEO and executive team. Strategicmanagement techniques can be viewed as bottom-up,top-down, or collaborative processes. The overall visionand mission of the company is part of strategic manage-ment. The formal plan associated with strategic manage-ment is the Strategy or Strategic Plan. (Core course).

B u s i n e s s P o l i c y - M B A 6 9 8 3 C r e d i t sThis course examines the objectives and strate-

gies of senior management for the attainment of cor-porate goals. The course takes an interdisciplinary andstrategic approach to the firm’s corporate policy. Theinterrelationship between the policies of internationalfirms and the global business environment is analy-zed. Emphasis is given to understanding the influenceof the framework and issues of strategic decisions onthe overall performance of the firm. (Capstone course)

I n t e r n a t i o n a l C o m m e r c i a l L a w - M I B 6 5 9 3 C r e d i t sFocusing on both private and public law, the

course is designed to familiarize students with thelegal framework of international trade and investment.Students acquire a fundamental knowledge of com-mercial law, trade finance, direct investment and fran-chising, country risk analysis, regional trade agree-ments, intellectual property laws, and licensing.Particular attention is given to basic contract draftingand to analytical and problem solving skills in thecontext of special projects which are undertaken indi-vidually or in small teams. (Core course).

B u s i n e s s L a w - M B A 6 5 9 3 C r e d i t sThis course presents a comprehensive study of

major areas of business law. Legal and ethical issuesare considered through the study of legal principlesand case law in such areas as contracts, agency, sales,employment and forms of business organisations.(Core course).




C o m m u n i c a t i o n a n d M e d i a T h e o r y – M A 6 3 6 3 C r e d i t sThis course covers communication and media

models, the history of communications media, an over-view of different broadcasting systems and the socialroles they play, the institutional and political frame-work through which the media operate, their culturaland economic roles, and the technology of communi-cation and media. (Foundation course).

T h e P r e s s : I d e o l o g y a n d B i a s – M A 6 5 2 3 C r e d i t sThe importance of the press has developed with the

globalization of press coverage and worldwide concern forthe unequal information flow between and among coun-tries. This course examines the historic role of the press, therole of ideology in culture, the possibilities and methods inwhich bias may play a role in news reports, and the artifi-cially constructed reality of such reports. (Core course).

M u l t i m e d i a , I n t e r n e t , B l o g s a n d F e e d s – M A 6 5 3 3 C r e d i t sThe course addresses the issue of multimedia projectmanagement through analysis and practical training indelivering multimedia content. Basic principles of mul-timedia (interactivity, navigation, guided discovery, ani-mation) are discussed and implemented in the form ofindividual projects. The course introduces the studentsto the multimedia learning environment through a seriesof workshops, each dedicated to one of the core issuesof multimedia production: wiki and website design,blogs and podcasts, video editing and flash animation.(Core course).

Intercultural Communication – MA 654 3 CreditsThis course introduces students to the concepts

and practices that underpin communication in themodern, multicultural environment. Students examinethe interplay between their own cultural backgroundand their ability to communicate with others.Emphasis is placed on the ability to understand cultu-ral differences in communicating with others in theworkplace or social setting - key elements of globalisa-tion and the changing social-political landscape. (Corecourse).

A d v a n c e d M e d i a S e m i n a r – M A 6 5 8 3 C r e d i t sStudents are introduced to an analysis of public

relations theory and practice and guided on the plan-ning and evaluation of public relations and communi-

cation programmes. During the course, students deve-lop an academic and practical insight into best prac-tices in corporate and marketing communication.(Research course).

E x e c u t i v e C o m m u n i c a t i o n - M A 6 2 1 3 C r e d i t sThe essential element for a successful executive or

manager is the ability to effectively communicate his orher ideas, persuade others of the viability of thoseideas, and direct and delegate authority in a mannerthat motivates, rather than alienates subordinates. Thiscourse gives students a controlled environment inwhich to practice and develop these skills. Studentsexamine interpersonal communication, business wri-ting, public presentations, and are expected to makepersuasive and informative oral presentations. (Corecourse).

M e d i a P r o j e c t - M A 6 9 8 3 C r e d i t sDuring their final trimester, students plan, design

and present a communication project that puts intopractice the communication and media theory, processesand techniques that they have studied during the MAprogram. The project is supported by a series of work-shops on researching and managing communicationprojects. (Capstone course).

M a s t e r ’ s T h e s i s




MA 671 Luxury Brand Management 3 C r e d i t sThe course provides the overview of the entire

luxury goods management process, from brand DNAdefinition to product distribution on markets. Focusingon the luxury consumer, the course examines brandstrategy, competition, markets needs and specificities,product launching and manufacturing, communication,distribution. Using well-established brands (in watchesand jewelry mainly, in haute-couture and fashion, per-fumes and cosmetics, automotives), the course seeks todefine the concept of luxury brand management byexploring the origins, history, and trends of luxury pro-duction and distribution. Using the case study and pro-ject based learning approach, the course examines waysin which strategic thinking, creativity and business skillsare integrated in the successful luxury goods firm(Concentration course).

MA 672 Luxury Goods Marketing Seminar 3 C r e d i t sThe course follows the overview of the entire luxu-

ry goods industry and services sector. It seeks to definethe luxury brand approach to build image and visibilityfor its end-consumers by exploring the different aspectsof its marketing, its sales and its industry. Renownedguest speakers from the industry will be invited for anevent, which is part of the course, and will elaborate onthe different strategies applied in fashion, jewelry, per-fumes, hospitality, transport, and the Swiss watch indus-try. (Concentration course).

MA 673 Luxury Distribution Channels 3 C r e d i t sWhat are today’s challenges for distributors of

luxury goods and services? Is superior supply chainmanagement in the luxury industry an issue? The cour-se covers: contracts, torts, unfair competition, licen-sing, intellectual property rights, and internationalpayment mechanisms and financing as well as distri-bution systems. With a focus on brand protection,international licensing, trademark law, negotiations,contracts, and franchising options, students learnabout the relevant legal topics of international luxurytransactions, and how to analyze the problems andmethods of international distribution channels of theluxury industry. (Concentration course).

M B A 6 5 3 W e a l t h M a n a g e m e n t S e m i n a r 3 C r e d i t sThrough guest lecturers and interactive casework,

participants in the seminar will increase their depth ofknowledge in keys areas of Wealth Management.Topics include: Wealth transfer, Modern PortfolioTheory, Investment Styles and Practical diversification,Asset Allocation, Alternative Investments, HedgeFunds, Tax efficiency and Onshore/Offshore booking.(Concentration course).

M B A 6 5 4 P r i v a t e E q u i t y 3 C r e d i t sThe course in private equity looks at international

transactions from a viewpoint of investors and privateindividuals. Students analyze the duties of family inves-tors, private investors or professional investors to gainthe foundation of knowledge necessary to manage sub-stantial wealth. (Concentration course).

M B A 6 7 6 B a n k i n g a n d F i n a n c i a l I n s t i t u t i o n s 3 C r e d i t sThis advanced course examines the structure of

the Financial Industry and the organization of banks.It further builds cases on how international monetarysystems function and the meaning of monetary policyfrom the point of view of banks and other major finan-cial institutions including the International MonetaryFund. Students analyze various monetary theories andhow changes in the volume of money impact on capi-tal formation, national income, employment, pricesand interest rates. (Concentration course).

Graduate Concentration Courses



Graduate Concentration Courses

M B A 6 7 7 F i n a n c i a l M o d e l i n g S e m i n a r 3 C r e d i t sA concentrated three-day module which examines thepotential of financial modeling. The first two days useexisting models, in both the “Excel” and ProprietaryModeling software, and seeks to develop skills in theuse of sensitivity analysis. Day three provides actualmodel-building experience using “Excel” software.Prerequisite: Introduction to Finance (GBA 510)

M B A 6 7 8 R i s k M a n a g e m e n t 3 C r e d i t sThe course examines the wide variety of risks anduncertainties that business organizations face. Specialattention is given to two specific areas: the treatment ofrisk in capital investment decisions, and techniques formanaging market - related risks in commodities, cur-rencies, money and capital markets. The course is desi-gned to be as practical as possible, with the contributionof a number of outside experts. Prerequisites:Introduction to Finance (GBA 510), International Finance(MBA 665)

M B A 6 7 9 I n t e r n a t i o n a l I n v e s t m e n t M a n a g e m e n t 3 C r e d i t s

The course introduces students to the financial issuesfacing corporations making international investmentdecisions. It covers international monetary environ-ment, international investment and market equili-brium, equity and bond investment. Prerequisite:Introduction to Finance (GBA 510)

M B A 6 8 1 A d v e r t i s i n g a n d S a l e s P r o m o t i o n 3 C r e d i t sApplies advertising and sales promotion theories, themost visible elements of the promotion function, tothe achievement of marketing management goals.Topics include: objectives, targets, budgets, media,themes, measurement and research. Students prepareadvertising plans for existing or new businesses.Prerequisite: Marketing Management (MBA 605)

M B A 6 8 3 S t r a t e g i c M a r k e t i n g P l a n n i n g 3 C r e d i t sThe course explains the responsibilities of the pro-duct/brand manager, with a focus on planning. Coverscontrol systems and problems encountered during exe-cution. Students are required to prepare feasible mar-keting plans.Prerequisite: Marketing Management (MBA 605)

M B A 6 8 4 M a r k e t i n g o f T e c h n o l o g y B a s e d - P r o d u c t s 3 C r e d i t s

The purpose of this course is to address the issues andproblems faced by marketing managers in the design,development, commercialization and management oftechnology based-products.Prerequisite: Marketing Management (MBA 605)



R e s e a r c h a n d P u b l i c a t i o n s

To maintain teaching excellence, the University encourages its faculty to carry out research, consultancies,participate actively in professional conferences and publish. In addition, the University publishes its own IUG Business Review, a refereed journal. These activities enables the faculty to incorporate the latest thinking,research findings and the most recent practical applications in theircourses.



F a c u l t y

A G G A R W A L S u r a b h iSocial Psychology

Indian - Adjunct

A N D R O U C H K O L e o n i dMathematics / E-Commerce - Unit Coordinator

Ukrainian – Professor – Full time

B E N A I N P i e r r e - Y v e sBusiness PolicyFrench – Adjunct

B O E I N G W i n f r i e dAccounting / Finance - Academic Dean

German – Professor – Full time

B O L A N D R o b e r tAccounting

British/American – Adjunct

B O R G E O N M i c h e lInternational Relations / E-Commerce

French – Assistant Professor – Full time

C A T L I O T A D o n n aCommercial Law

American – Adjunct

Diploma of Engineer,Polytechnic Institute, Kiev, UkrainePh.D., Academy of Sciences of the Ukrainian SSR,UkraineFormer senior administrator with the InternationalTelecommunication Union (ITU)Visiting Professor Tokai University, Japan

B.A., Psychology, University of Delhi, IndiaMasters Social Work, University of Delhi, IndiaPh.D., Social Work, University of Delhi, IndiaFormer Associate Professor at University of Delhi tea-ching Psychology, social research and gender studies.Considerable research in the areas of Psychologyand women issues. Former Director of a rural basedproject on women’s development. She has deliveredlectures as an expert at various governmental andnon-governmental organizations

B.A., Barat College, USAL.L.M., Georgetown University, USALegal officer with the World Health Organization (WHO)

M.A., Ph.D., University of La Sorbonne, FranceOver 25 years of experience in trade promotionwith the International Trade Centre, UNCTAD / WTO

B.A., Nottingham University, UKM.P.H., John Hopkins University, USAM.D., Juarez University, MexicoD.Com., Stellenbosch University, South AfricaC.P.A., USA – C.A., UKDistinguished Professor and consultantto U.N. organizations. Former Director ofCranfield School of Management, UK

Master’s Degree, Business Administration, Universityof Cologne, GermanyPh.D., Auditing, Business Administration,Taxation and Computer Science – Universityof Cologne, GermanyFormer Chief Auditor, International Air TransportAssociation (IATA)

M.Sc., Engineer, National Institute of AppliedSciences, FranceE.M.B.A., International University in GenevaResponsible for Marketing and Strategic Planningwith SITA.



F a c u l t y

C E L L I C H C l a u d eNegotiation

American – Professor – Full timeVice-President for External Relations

C U R T I S B e a t r i c eESL / English Language


D O L I V O J e a nInternational Business

Swiss – Adjunct

G O L D S C H M I D P a t r i c i a C .Communications

Canadian/Swiss – Adjunct

I N M A N D a v i d Entrepreneurship, Strategic Management

British - Adjunct

J A C Q U E R I O Z D a n i e lInternational Economics,

International Trade and Monetary PoliciesSwiss - Adjunct

B.A., International Relations, IUHEI, University ofGeneva, SwitzerlandM.A., International Economics, IUHEI, University ofGeneva, SwitzerlandHumanitarian Field delegate, Researcher, Lecturerand Event organizer. Former CommunicationDelegate for the International Committee of the RedCross. Former teaching Assitant at the GraduateInstitute of International Studies (IUHEI).

B.A., Detroit Institute of Technology, USAM.A., M.B.A., University of Detroit, USAD.B.A., Davenport University, USAHarvard trained negotiator. Former UN senioradministrator. Co-author of Global Business Negotiations

Certificate in Teaching English as a Foreign Languageto AdultsB.A. in English Literature, University of Utah, USAEnglish Language instructor at Altera Lingua,SwitzerlandFormer Director of Executive Programs at Gartner SA and MIS Director at WWF International

B.Sc., Biochemistry St. Andrews, EnglandPh.D., Biochemistry St. Andrews, EnglandSenior International Executive with proven experien-ce building and managing successful businesses inEurope, Middle East, Africa, and Asia Pacific.Strength in strategy, planning, and developing orga-nizations.

B.A., Hons, German, Business AdministrationSpanish, University of Toronto, CanadaM.Sc. in Communications, University of LuganoSwitzerland, and UCLA Anderson School ofManagement, California, USAFormer Director of Communications and MediaRelations, IFPMA, Switzerland

Licence in Mathematics, University of LausanneSwitzerland.Master in Physics, EPFL, Lausanne, Switzerland.M.Sc., Computer Science, University of Californiaat Berkeley, USAM.B.A., INSEAD, Fontainebleau, France.Former senior manager with Hewlett-Packard EuropeExecutive Coaching and Project Management



F a c u l t y

J O V A N O V I C G o r a nInternational Relations - Unit Coordinator

Swiss – Full time

K E M F E l i z a b e t hLiterature

Swiss – Adjunct

M A T T H E Y A l e x a n d e rManagement Information SystemsAustralian/Hungarian/Swiss – Adjunct

M c E L L I G O T T J a n eCommunications

Canadian – Adjunct

M c N A M A R A G e r a r d J o h nRisk Management/Banking

British/Swiss – Adjunct

M E H R A G a u r a vFinance

Indian – Adjunct

N A W A S F a r i dEconomics / International Business

Jordanian – Professor – Full time

N U Q P a t r i c e A n n eMarketing / International Business -

Dean for Student AffairsAmerican/French – Associate Professor – Full time

B.S., Mathematics, Richard Stockton College, USAM.B.A., in Marketing, Rutgers University, USAD.B.A. candidate with Grenoble School ofManagement, FranceFormer Director of Marketing at: RCA, ITT, British Telecom, Digital/Compaq and OrangeFounder and director of Synergies Marketing, provi-ding global marketing servicesCo-author of an innovative marketing textbook increative learning

B.Sc., Agricultural Economics, American Universityof Beirut, LebanonPh.D., Resource Economics, Oregon State University,U.S.A.Former Senior Trade Promotion Officer at the Officefor Arab States, ITC / UNCTAD / WTO

B.A., University of Belgrade, SerbiaM.A., Smith College, USAM.A., Ph.D. International Relations, IUHEIUniversity of Geneva, SwitzerlandFormer scientific director and producer at theaudiovisual unit of the Graduate Institute ofInternational Studies, Geneva, Switzerland

B.A., Western Michigan University, USAM.A., Hollins College, Virginia, USAPh.D., Candidate, University of Lausanne,Switzerland. Writer and former officer at WWF International

M.Sc. in Computer Science, Sofia TechnicalUniversity, Bulgaria.Project Management Federal Certificate ISEIG,Lausanne, SwitzerlandMaster of Business Information Systems, Universityof Geneva, SwitzerlandPMP Certificate in Project Management at PMI,Switzerland.

B.A. in Political Science and Journalism, CarletonUniversity, CanadaM.A. in Mass Communications, University ofLeicester, EnglandFormer journalist and communications advisor to the World Health Organization (WHO).Communications consultant to international organi-sations and NGOs.

B.Sc., Combined Hons. Kings College, Universityof London, UKThe FAME Certificate, HEC Lausanne, SwitzerlandE.M.B.A., International University in Geneva,SwitzerlandEurex Trader, Derivatives exam for Eurexchange

Bachelor’s in Accounting, University of Delhi, IndiaPost-graduate Diploma in Accountancy & Finance,Oxford Brookes University, UKM.B.A., International University Geneva, SwitzerlandChief Financial Officer



F a c u l t y

O ’ N E I L G l e n nCommunications - Unit Coordinator

Australian – Full time

O S W A L D J e a n - C l a u d eMoney and Banking

French – Adjunct

P E L L E G R I N I M o n i aLanguages

Swiss – Adjunct

R A N A V A Z Q U E Z M a r i a J o s éSpanish Language

Spanish – Adjunct

R A P H A E L K e n n e t h J .English and Law


R E N G A G i o v a n n aLanguages

Swiss – Adjunct

S A V I T C H P a v e lAccounting

Russian – Adjunct

S I N G O V S K I A l e x a n d e rMathematics/Statistics

Swiss – Adjunct

T R I N E C h r i s t i a nHuman Resources

Belgian – Adjunct

T W I N N W i l l i a mOrganization Behaviour and Human Resource

ManagementBritish – Full time

B.A., Southampton University, EnglandM.A., Sussex University, EnglandMember of the Institute of Personnel & DevelopmentMember of the Chartered Institute of TransportFormer Senior Director, Human Resources,International Air Transport Association (IATA),Switzerland

B.A., Applied Economics, University of Brussels,BelgiumM.A., University of Leuven, BelgiumFormer European Human Resources Director at several multinationals including Alcoa and R.J. Reynolds Tobacco International

M. Sc., Moscow Physico-Technical Institute, RussiaPh.D., Institute for High Energy Physics, RussiaSenior Research Associate at CERN, Switzerland

B.A., Economics, State University of Moscow, RussiaM. Sc., University of Geneva, SwitzerlandChartered Certified Accountant, UKSenior auditor at SITA

Master, Modern languages, University of Geneva,Switzerland

B.A., State University of New York at Oswego, USAJ.D., Brooklyn Law School, NY, USAEnglish Teachers Association, SwitzerlandFederal Bar Association, New York, USAFormer legal counsel to Revlon Consumer Products,New York Life Insurance and UNOPS

Master, Modern languages, University of Geneva,Switzerland

License and Master, University of Geneva,SwitzerlandE.M.B.A., International University in GenevaMarketing & Portfolio Manager atBNP Paribas, Switzerland

B.A., La Trobe University, AustraliaM.Sc., in Communications, University of Lugano,SwitzerlandPh.D. candidate with London School of Economics,EnglandConsultant on communication evaluation andmeasurements for Benchpoint Ltd. London

Masters Degree in Hispanic Philology, University ofSantiago, SpainPedagogic training, University of Santiago, SpainLanguage Instructor at Cambridge TechnologyPartners, Switzerland and Bank BNP Paribas,Switzerland



V i s i t i n g F a c u l t y

C Z I N K O T A M i c h a e l R .International Business

American

F L E T C H E R R i c h a r dInternational Marketing

Australian

W A T S O N T o mCommunications

Australian

B.A., University of New South Wales, AustraliaPh.D., Nottingham Trent University, EnglandProfessor of Communication at BournemouthUniversity.Former head of the School of Communication atCharles Stuart University in Australia.Former Chairman of the UK’s Public RelationsConsultants Association.

M.A., University of Sydney, AustraliaMaster of Commerce, University of New South Wales, AustraliaPh.D., University of Technology, AustraliaDr. Fletcher is professor of Marketing at theUniversity of Western Sydney and co-author of International Marketing: An Asian-Pacific perspective.Prior to becoming an academic, Dr. Fletcher served as Australian Trade Commissioner in Asia,Middle East and North America

Vordiplom, University of Nuremberg, GermanyM.B.A., Ph.D., University of Ohio, USAProfessor at Georgetown University,Washington D.C., USAAuthor of books and publications in the field ofInternational BusinessDr. Czinkota served in the US Government as Deputy Assistant Secretary of Commerce. Dr. Czinkota is listed as one of the most publishedcontributors to international business research

THE FACULTY IS DEDICATED

TO MAKING INTERNATIONAL UNIVERSITY IN GENEVA

THE MOST VALUABLE EXPERIENCE A STUDENT CAN HAVE



International University in GenevaICC, Rte de Pré-Bois 20, 1215 GENEVA 15, SwitzerlandTel.: +41(0)22 710 71 10/12, Fax: +41(0)22 710 71 11,

Email:[email protected], Website:www.iun.ch


INTERNATIONAL UNIVERSITY IN GENEVAICC, Rte de Pré-Bois 20, 1215 GENEVA 15, SwitzerlandTel.: +41(0)22 710 7110/12, Fax:+41(0)22 710 71 11,

Email: [email protected] Website: www.iun.ch

INTERNATIONAL UNIVERSITYIN GENEVA

2008 - 2010

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