1 Institut für Rundfunktechnik ITU Workshop: The Regulatory Environment for Future Mobile Multimedia Services Broadcasting in an Era of Convergence ITU Workshop: The Regulatory Environment for Future Mobile Multimedia Services Broadcasting in an Era of Convergence Federal Network Agency, Mainz 21st to 23rd June 2006 Dr. Chris Weck Institut fuer Rundfunktechnik, Muenchen Federal Network Agency, Mainz 21st to 23rd June 2006 Dr. Chris Weck Institut fuer Rundfunktechnik, Muenchen
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ITU Workshop: Broadcasting in an era of convergence · ITU Workshop: The Regulatory Environment for Future Mobile Multimedia Services Broadcasting in an Era of Convergence Federal
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Institut für Rundfunktechnik
ITU Workshop:The Regulatory Environment for
Future Mobile Multimedia Services
Broadcasting in an Era of Convergence
ITU Workshop:The Regulatory Environment for
Future Mobile Multimedia Services
Broadcasting in an Era of Convergence
Federal Network Agency, Mainz21st to 23rd June 2006
Dr. Chris WeckInstitut fuer Rundfunktechnik, Muenchen
Federal Network Agency, Mainz21st to 23rd June 2006
Dr. Chris WeckInstitut fuer Rundfunktechnik, Muenchen
Broadcasting in an Era of ConvergenceBroadcasting in an Era of Convergence
How does new technology and convergence affectbroadcasting ? (1)
User behaviour has changed(e.g. Radio, from past till today)
Stationary radio - audio only… same portable (e.g. kitchen radio, car radio)Stationary radio - with video (e.g. MTV, VIVA)… same portable, based on portable TV (e.g. over DVB-T)Mobile radio
Radio – audio onlye.g. FM receivers on mobile phones, DAB, Podcasting (Ipod, MP3)
Radio – with video and multimediae.g. DAB, DMB, DVB-H -> Mobile Broadcast
Broadcasting in an Era of ConvergenceBroadcasting in an Era of Convergence
How does new technology and convergence affectbroadcasting ? (3)
Mobile BroadcastThe use of traditional radio and television in the future will beextended significantly to mobile devices
Public broadcast services as well as other traditional free-to-air services(Radio and TV) has to be made available to mobile devicesCombination of commercial and traditional free-to-air broadcastservices as well as individual communication and multimedia services
Mobile broadcast requires additional programme distributionways !
What is the business concept ?What is the business concept ?
Commercial benefitRevenue of mobile broadcast services in highly populated areas is 5 times higher compared to a full area coverageNo commercial reason to provide services in the full area, except if the market may be fully saturatedDigital Divide
Cheap access in cities No or expensive access in the area
Social political benefitTo offer a (sub)set of mobile free-to-air broadcast services to everybody everywhere independent whether they are rich or poor or whether they live in the country or in a city
Combination of Commercial and Free-to-AirMobile Broadcast Services Combination of Commercial and Free-to-AirMobile Broadcast Services … is required. Examples in Germany: DMB
Commercial service of MFD „watcha“L-Band (incl. free-to-air-service ZDF)
Project Mifriends1 VHF multiplex in Regensburg, Transalb, Bodensee2 VHF multipexes in Munich
DVB-HVarious pilot projects for commercial usePart of a DVB-T multiplex of e.g. Bayerischer Rundfunk isused for 3 DVB-H services in south bavaria
Mobile Broadcastincludes digital radio, radio with video and digital TV to mobilesthe custumer will use traditional free-to-air broadcast servicestogether with commercial and individual multimedia services
Goals for regulationCapacity for traditional radio and TV broadcasting in thedigital world (DAB, DVB-T)Capacity for mobile broadcast services
not only for market-driven commercial services, but also for free-to-air reception of radio and TV with repect to theuser behaviour of future mobile users living anywhere in thecountry
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