“It’s the Conversation, Stupid!” Social Media Systems Design for Open Innovation Communities Managing Open Innovation Technologies Workshop Uppsala University, Sweden, November 5, 2010 Aldo de Moor CommunitySense the Netherlands WWW.COMMUNITYSENSE.NL
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"It's the Conversation, Stupid!" - Social media systems design for open innovation communities
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“It’s the Conversation, Stupid!”Social Media Systems Design for Open Innovation Communities
Managing Open Innovation Technologies WorkshopUppsala University, Sweden, November 5, 2010
Aldo de MoorCommunitySense
the Netherlands
WWW.COMMUNITYSENSE.NL
Communication tools: then
Communication tools: now
Collaborative communities
� Communities� Strong, lasting interactions
� Bonds between members
� Common space
� Sense of community
� Collaborative communities� Collaborative communities� Common goals
� Effective/efficient communication
� Perform/coordinate work� Community governance structures/processes� Common space = Internet + face-to-face� Prime examples in/between/around (multinational)
corporations, (government) bureaucracies, research networks, innovation networks
Collaborative fragmentation
� Open innovation = 99% perspiration, but too many participants & channels
� Paradox:� Never before so much need & potential for collaboration
� Never before so much fragmentation of collaboration
� Use patterns to design/implement social media systems for catalyzing innovation conversations
� From firm-centric to stakeholder network perspective through conversations (LAP, Pragmatic Web): wicked problems
References � A. de Moor and M. Aakhus (2006). Argumentation Support: From Technologies
to Tools. Communications of the ACM, 49(3):93-98.
� A. de Moor (2009). Collaboration Patterns as Building Blocks for Community Informatics. In Proc. of 6th Community Informatics Research Network Conference, Prato, Italy, Nov 4-6, 2009 (http://communitysense.nl/papers/cirn09_demoor.pdf)
� A. de Moor (2010). Conversation in Context: A Twitter Case for Social Media Systems Design. Proc. of I-SEMANTICS, Graz, Austria, Sep 1-3, 2010. (http://communitysense.nl/papers/icpw10_demoor.pdf)(http://communitysense.nl/papers/icpw10_demoor.pdf)
� A. de Moor (2010) Using Collaboration Patterns for Contextualizing Roles in Community Systems Design. Proc. of 7th Community Informatics Research Network Conference, Prato, Italy, October 27-29, 2010 (http://communitysense.nl/papers/cirn10_demoor.pdf)