It's amazing what you can accomplish if you don't care who gets the credit!

It's amazing what you can accomplish if you don't care who gets the

credit!

Marietta KiwanisMajor Emphasis Update

January 16, 2014

Contents• Strategic Plan Overview

• Direction• Methodology and Process• Results• Plan

• Major Emphasis Update – Kiwanis Technology Center at MHS• Process Description• Selection Criteria• Technology Scholarships• Performance Measures• 2014 Actions• Expectations

• Strategic Framework for Major Emphasis• Kiwanis Next Major Emphasis• Revised Decision Criteria• Project Identification

Strategic Plan Overview Direction• October 2010 President Mike Hebdon and Board asked Mack

Henderson, Tom Conkright, and Vance Booker to develop plan•Why? We’re considered a great club – why change?• Continuous Improvement

• Began plan process in January 2011 with results presented to the Board and membership 3rd quarter 2011

Strategic Plan Overview Methodology and Process• Analyzed current state of Marietta Kiwanis, specifically

member demographics• Identified the stakeholders of Marietta Kiwanis to be the

community and members• Conducted interviews with a sample of community leaders• Conducted formal survey of members and former members• Conducted focus groups to help validate and interpret the

results

Strategic Plan Overview Results•Demographics (2003 – 2010)•Community Leader Interviews•Member Survey•Focus Groups and Former Member Survey

Strategic Plan Overview Results: Demographics (2003 - 2010)• Average members 275 (range 254 - 301)• Approximately 47 left each year and approximately same number joined• Attendance averaged 40% of membership• Membership: 2/3 are male; most are married, white; average age of 55• 91% have at least a bachelor’s degree• 2/3 have been members less than 10 years• Ethnicity of the Club is not representative of Cobb nor City of Marietta• Members represent a wide variety of professions/occupations• Participation in projects is strong

Strategic Plan Overview Results: Community Leader Interviews• How they benefit:• Ability to interact in an informal setting with high-caliber individuals and

leaders in the community to:• Help their organization/business prosper• Improve the community by leveraging relationships and talent• Develop and be successful personally and professionally

• How Kiwanis benefits:• Ability to accomplish larger, more strategic initiatives in the community• Understanding of and appreciation for community issues with which our local

charitable organizations and school systems deal• Exposure and input to governmental officials and business leaders

Strategic Plan Overview Results: Member Survey • Background/demographics• Participation and reason you joined• Meetings and programs• Projects• Communication, satisfaction, and commitment• Overall 60% participation and very favorable feedback

Strategic Plan Overview Results: Focus Groups and Former Member Survey• Focus Groups provided rich insight. For example:• Meetings being better organized and using table handouts• Don’t emphasize networking at the expense of altruism• Club is cliquish but it’s not a big issue• Don’t do diversity for diversity’s sake; burden is on the Club to reach out • Religious differences and acceptance ought to be a strength• Make sure we haven’t gone from big thinking/big projects to the charity du jour… are we trying to be all things to all people?• Great Club… friendly, open

• Former Member Survey • Very positive, 79% would rejoin

Strategic Plan Overview Plan•Projects•Programs•People•Giving•Governance

Strategic Plan Overview Plan: Projects• Choose bigger, higher impact projects that could be multi-year in

nature• Create a Strategic Projects Committee to include representatives from

Business and Public Affairs• Ensure appropriate support and funding for projects

Strategic Plan Overview Plan: Programs• Improve program quality• Establish a Program Committee that contains members with demonstrated

ability and a perspective that represents the Club• Articulate criteria/guidelines for program selection

Strategic Plan Overview Plan: People• Promote outreach to younger, more diverse members without

compromising the quality of members, nor the altruistic nature of the Club. Specifically, ensure Club is sensitive to various ethnicities and self-polices as needed• Ensure communications are effective and efficient to members and

community

Strategic Plan Overview Plan: Giving • Articulate decision criteria and process for monetary gifts given by the

Club• Increase transparency of decision-making

Strategic Plan Overview Plan: Governance• Improve board/officer selection process. Specifically, include an

evaluation of leadership qualities in selection process• Implement a board member matrix that includes specific skill sets

desirable for club leadership• Require membership approval of multi-year strategy

Strategic Plan Overview• Today’s discussion will focus on the Projects portion of the Strategic

Plan• Updates on other elements of the Plan will follow at a later date• President-Elect Holly Tuchman intends to revisit the Plan and the Club

Survey during her 2014-15 term

Major Emphasis UpdateKiwanis Technology Center at MHS• Project objective: Create a sustainable Technology

Center at Marietta High School designed to raise academic performance and improve college/career readiness of students by closing the “digital divide”• Project is a direct result of Kiwanis Strategic Planning

Process developed by a cross-section of community leaders• Project sponsor is Dr. Emily Lembeck, Superintendent

of Marietta City Schools

Major Emphasis UpdateKiwanis Technology Center at MHS Process Description• Select deserving students based on strict selection criteria• Award laptops (or current equivalent technology) to those students with

an understanding that ownership of the computers will be transferred to them upon graduation• Put in place procedures/controls, including periodic reviews for

appropriate use and repairs/maintenance• Put security/tracking software on computers• Establish results-based and activity-based performance measures• Establish funding goals short-term with ultimate goal of making project

sustainable

Major Emphasis UpdateKiwanis Technology Center at MHS Selection Criteria• Juniors with at least 2 years in school system• 2.5+ GPA• On track to graduate• No significant discipline• Documentation of need• Staff recommendation• Limited access to technology

Major Emphasis UpdateKiwanis Technology Center at MHS Technology Scholarships• Selected ASUS 15.6” laptop computers at approximate cost of

$350/computer• Initial group of 25 awarded in January 2013 with 2 spares• Second group of 20 awarded in August 2013

Major Emphasis UpdateKiwanis Technology Center at MHS Performance Measures• GPAs increased, although not in a statistically significant manner• Activity-based measures showed much more positive results:

• Students used technology 10% more for homework• Access to technology at home increased 32%• Use of computers in all major subjects increased, some significantly (e.g. math 32% and

science 17%)• Use of e-mail and finding information on the internet increased 13% and 19% respectively• Editing papers using technology increased from 2 or 3X a month to over once a week

(approximately a 20% increase)• Taking a quiz, test, or practice test using computers increased 58% from a couple of times a

semester to nearly every week• E-mailing teachers increased from just over once a month to nearly once a week

• January• Measure GPAs from end of first semester

• May• Administer qualitative surveys to include questions about how students have used the laptops for

college prep and/or career prep, with additional specific questions to the graduating Seniors• Measure GPAs from end of second semester• Ceremony to award ownership of computers (plus free software) to graduates, the first graduating

class of Technology Scholarship recipients• August

• Present new Technology Scholarship to incoming Juniors• Administer qualitative survey to new recipients

Major Emphasis UpdateKiwanis Technology Center at MHS 2014 Actions

• Students:• Perform academically and in the community• Graduate• Pay it forward

• Kiwanis:• Manage the project effectively including process/controls, sourcing,

performance measures, and accountability• Ensure funding is in place to make it sustainable. Initially, ensure funding for

the next 5 years

Major Emphasis UpdateKiwanis Technology Center at MHS Expectations

Strategic Framework forMajor Emphasis

Community Services

Scholarship Major Emphasis

Flag Project

Interclubs

Membership

Soap Box Derby

Programs

Public Relations /

Web & Newsletter

Raffle

Spiritual Aims

Sponsored Youth

Sports & Social

Sunshine

Young Children: Priority

One

Youth Services

House & Reception

A/V Equipment

Awards

Board of Directors

Business & Public Affairs

Field of Flags

Finance & Fundraising

Historical Preservation

Past Presidents

Policies & Procedures

/Bylaws

Safety

Strategic Framework for Major Emphasis Kiwanis Next Major Emphasis• Strategic Projects Committee met to address next year’s

Major Emphasis project:• Revised decision criteria • Identified projects • Recommended a direction

Strategic Framework for Major Emphasis Revised Decision Criteria• Within the City of Marietta • Complete in two or more years with defined phases and/or milestones• Focus on community-wide or children’s wellness and/or literacy• Viewed by the community as something major• Leverage other clubs, organizations, businesses, and governmental agencies • Capitalize on Kiwanis’ intellectual and influence capabilities • Strive to ensure results leave something permanent, either tangible or

intangible

Strategic Framework for Major Emphasis Revised Decision Criteria (continued)• Manageable scale• Sustainable• Promotes the Marietta Kiwanis brand• Appropriate and ongoing level of project coordination• Support or connect to existing project or concept that is in initial

stages of development• Energize club

Strategic Framework for Major Emphasis Project Identification• Potential Projects

• Reading Literacy: Reading Oasis• Nutritional/Health: Community Garden/Kitchen • Cultural & Arts: Georgia District Kiwanis Art & Music Showcase, Funding Performances

• Recognized connectivity of the various projects with an overall focus on literacy and saw an opportunity to build on our project with the Kiwanis Technology Center

• Expanded potential literacy projects to include numerical/science and financial

• Created a Strategic Projects Framework

Strategic Framework for Major Emphasis

• Saw the opportunity to tie into the new Graduate Marietta program• Graduate Marietta• An initiative by MCS (Marietta City Schools) “To prepare each of our students,

through academic achievement, for college, career, and life success.”• This program encompasses Elementary, Middle, and High Schools• “The Graduate Marietta campaign promotes a culture of excellence through

strategic academic initiatives focused on high school graduation.”

• Strongly supports our established decision criteria• Envision that future Presidents and Boards will select Major Emphasis

projects within this framework

Numerical/Science Literacy

Technical Literacy

Nutritional/Health Literacy

Cultural & Arts Literacy

Financial & Work Ready Literacy

Reading Literacy

Strategic Projects FrameworkKiwanis Club of Marietta

=+

“Kiwanis is a global organization of volunteers dedicated to improving the worldone child and one community at a time.”

Support this Strategic Projects Framework that…

bolsters an existing community-wide initiative,

will serve as the framework for future Major Emphasis projects,

can be used for corporate and general fundraising efforts,

stays within the criteria set forth by the Strategic Projects Committee,

is within our Club’s defined service area,

AND

can improve the course of a child’s life.

Numerical/Science Literacy

Technical Literacy

Nutritional/Health Literacy

Cultural & Arts Literacy

Financial & Work Ready Literacy

Reading Literacy

Strategic Projects FrameworkKiwanis Club of Marietta

+ =