It's about Small Data, stupid.

SMALL DATAINFORMED DECISION MAKING

Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015

PROBLEMWe have a

“Data, in the hands of the right people, is the most important asset an organisation has..”

Informatica.com

DATAToo much

Fire HoseExponential Tsunami

WRONG SORTIt’s the

of data

NO SENSEIt makes

to me

(and telling me about yesterday, tomorrow does

not help today!)

EVERYTHINGRecording

gives you

NOTHING

DIFFICULTConclusions are

(and we’re not entirely sure what to do about that)

BIG(to the rescue)DATA

< volume – velocity – variety >

use a TOOL you fool

DATA SCIENTISTGet yourself a

WAIT

SkillTime Money Data

< we – need - more >

STRATEGY

Phase 2 Phase 3Phase 1

It’s all about the

SMALL DATAIt’s time for

INFORMATIONWe want

DATANot

SMALL DATADefinition of

“Connects people with timely, meaningful information, organised and packaged for human consumption”

- Allen Bonde

SMALL DATAA better definition of

“Connects people with timely, meaningful information, organised and packaged for human consumption and empowers them to take action”

- Ben Foster

REAL-TIMEHaving

INFORMATIONmakes all the difference

NOISE

SIGNALmore

less

HUMANPackaged for

CONSUMPTION

ANALYSIS

ACTIONa little more

a little less

please

and

Turning Data into Information

• Translation – “What language is this?”• Detection – “What just happened?”• Relevance – “Are you talking to me?”• Importance – “Do I care?”• Information – “I can make a decision!”• Action – “Don’t just stand there, do something!”

DEMONSTRATIONTime for a

ROCKET SCIENCETry it, It’s not exactly

(but there might eventually be some data science)

BIGDON’T FORGET

DATA

SMALL DATAis about people

BIG DATAis about machines

”

“

information > datapeople > processaction > analysis

ThanksWe hope you enjoyed it!

Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015

Notes Slide

• Check comments