It’s About Having the RIGHT Attendees!

It’s Not Just About

Having Attendees,

It’s Having the RIGHT Attendees

High Net-Worth:

• Female

• Ages 38-48

• College Educated

• Travelled to at least 4

countries in their life

• Prefers European cars

• 15+ Years in Business

• Hold Director Titles +

• More than 500

Followers on Twitter

• Supports Charitable

Causes

• Supports Professional

Association

• Mother of 1-3 Children

How Much Data Does an Event Contain?

How Can I Use My Data to Identify

My High Net Worth Attendee?

Case Study: ICCA Annual Meeting

•

•

•

•

12/20/2012

0

10

20

30

40

50

60

I love cashews I love chocolate I love coconut I love red wine

Female

Male

Survey Population-Level

Data

12/20/2012

0

2

4

6

8

10

12

Admin Head Marketing Project Manager Sales

Female

Male

Target Market: Cashews

Add Social Data to Find the

Most Influential Cashew

Most Influential Cashews

• Dr. Steven R. Frimtiz 5,060 Twitter followers

• Luis Jorge 1,671 Twitter followers

• Patty Lewis 960 Twitter followers

Viral Ticketing

Reward

Cashew’s Friend

Reward

More Cashews

Cashew

Create More Demand through

Target Marketing & Value Add Reward

Programs

Drink Pink Party

Tomorrow at 18h

Stand O150