SO, WHAT DOES IT MEAN TO GET “AMAZONED”? Amazon’s mission is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Getting AMAZONED: When Amazon undercuts reseller prices using data that it automatically collects and its vast resources. PRICE CUTTING SHOWROOMING 2012: Target stops selling Kindles because its stores acted as showrooms for Amazon. 92% of smartphone comparison shoppers visited Amazon. 57% of showroomers use Amazon as a benchmark. TOP STRATEGIES TO AVOID GETTING AMAZONED Don’t get caught in a price war. Price for Profit. HAVE COMPLETE PRODUCT DESCRIPTIONS 2 Use as many keywords as you can in your product descriptions Keep description under 200 words Provide high quality photos, with a white background with the product taking up at least 80% of the image Don’t mention price or sales in your title Sony W800-B MP Digital Camera MP Super HAD CCD sensor for beautifully detailed images Sony Lens w/ 5x Optical Zoom Reduced blur with SteadyShot Image stabilization WAYS TO OBTAIN THE BUY BOX 1 Qty: 1 + Free Shipping In stock Add to Cart Buy New: Have an assortment of inventory readily available in all sizes and colors Become a high-rated seller by receiving substantial positive feedback Decrease rate of return and canceled orders The Buy Box accounts for about 70% of all Amazon purchases! USE AND TEST KEYWORDS 3 Be precise; utilize “long tail” search terms, instead of relying on the most popular ones A/B test your product descriptions or keywords -- shoes vs sneakers Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. women blue running shoes ASICS Women’s PR Running Shoes $50.00 Newton Running BOCO Shoes $67.00 USE DYNAMIC PRICING TO PRICE INTELLIGENTLY 5 Monitor and reprice often Test pricing to identify price elasticity Capitalize on demand fluctuations to maximize profit 1PM 2PM 3PM $$$$ $$$ $$ $ 4PM 5PM PROFIT ADD VALUE THAT JUSTIFIES A PREMIUM 4 Provide excellent customer service Have flexible shipping options Keep your inventory updated VALUE 50% of abandoned purchases are due to inadequate delivery options 442 Post Street, 8th Floor San Francisco, CA, 94102 1 855 469 4737 www.wiser.com Sources: Market Watch, Biz Report, Parago, Channel Advisor, New York Times Dynamic pricing can boost profits up to 25% on average!