It’s a beautiful day in your (online) neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com www.flickr.com/photos/paopix/2329125763 Wednesday, October 28, 2009
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
It’s a beautiful day in your (online) neighborhoodCommunity building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/paopix/2329125763
Wednesday, October 28, 2009
Some things we will look into today...
• Your hand Web tools
• The art of listening
• Ideas for your Community
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/happykatie/2524622291
Wednesday, October 28, 2009
Doing what you do best
Wednesday, October 28, 2009
Who and Where is your audience?
???????????? ???????????? ????????????
????????????
Wednesday, October 28, 2009
Take care of your people.
Marketing success
Community love
Wednesday, October 28, 2009
Let’s talk tools
www.flickr.com/photos/limonada/543042006
Wednesday, October 28, 2009
All about...Blogs
Wednesday, October 28, 2009
An apartment complex that connects with residentswww.urbaneapts.com
Wednesday, October 28, 2009
Connect apartment dwellers with great info!www.apartmenttherapy.com
Wednesday, October 28, 2009
300 million Facebook-ers
307 million AmericansWednesday, October 28, 2009
It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
Wednesday, October 28, 2009
How can you engage your Community?www.facebook.com/group.php?gid=6182058020
Event planning
Fan photos
Strong fan following
Wednesday, October 28, 2009
Facilitate offline networking
53 ‘yes’194 ‘maybe’
888 members
521 photos
Wednesday, October 28, 2009
The Facebook Marketing Bible: www.insidefacebook.com
Wednesday, October 28, 2009
All about...Twitter
Wednesday, October 28, 2009
Twitter keeps everyone in the know
www.twitter.com/aboutapartments
Twitter keeps everyone in the know
www.twitter.com/UrbaneLife
Wednesday, October 28, 2009
Wednesday, October 28, 2009
www.crowdeye.com
http://search.twitter.com www.tweetbeep.com
Use free tools to track the Twitter buzz...
Wednesday, October 28, 2009
Musicians and artists promote on MySpace
Michigan Apartment Complex: http://www.myspace.com/urbaneapartments
Wednesday, October 28, 2009
LinkedIn connects professionals
Main: www.linkedin.com
Wednesday, October 28, 2009
Networking + development opportunities on LinkedIn
Talk to the HAA network!
Ask and answer questions
Create a poll
Wednesday, October 28, 2009
LinkedIn vs. Facebook vs. MySpace
Wednesday, October 28, 2009
Playing with Rich Media
www.flickr.com/photos/thomashawk/288335335/
Wednesday, October 28, 2009
Chronicle it all with videoApartment Home Living:
www.youtube.com/user/ApartmentHomeLiving5
How about a ‘how-to’ series?
http://www.youtube.com/watch?v=9Si9qPlpObQ
Wednesday, October 28, 2009
Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, October 28, 2009
Share your culture, celebrate your tenantswww.flickr.com/photos/settlerscreek
Wednesday, October 28, 2009
Tap into your Creative Community
Apartment (via Twitter and FB) offered 3 months of reduced rent for pro photo shoot
Wednesday, October 28, 2009
http://www.flickr.com/photos/10639367@N00/1945366222/
Tracking the Buzz
Wednesday, October 28, 2009
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
IceRocket: www.icerocket.com
Wednesday, October 28, 2009
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Due diligence on your StoryListening and Engaging: Tracking Tools
Wednesday, October 28, 2009
Addictive and essential Google Reader: www.google.com/reader Wednesday, October 28, 2009
www.flickr.com/photos/striatic/101594790
Some networks to know
Wednesday, October 28, 2009
10ants apartment connectionswww.10ants.com
Wednesday, October 28, 2009
Apartment-specific social networkswww.lifeat.com
Wednesday, October 28, 2009
Build your own, but be aware of the commitment involvedwww.ning.com
Wednesday, October 28, 2009
www.flickr.com/photos/happykatie/2525447276
3 ways Social Media can help
Wednesday, October 28, 2009
1. Turn your residents into heroes + advocates
Wednesday, October 28, 2009
2. Make it even easier to talk to you
Wednesday, October 28, 2009
3. Make people WANT to live + do business with you
Wednesday, October 28, 2009
Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community offline AND online!
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/66044164@N00/3213018121/
Wednesday, October 28, 2009
Thanks for participating today!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie
Wednesday, October 28, 2009
Related Documents
