iTrain

ITRAINE-BIZ

Alexandra GAGNY

Estelle LORIOT

Magali BEAUREGARD

1. Describe the business A personal trainer in

your pocket thanks to iTrain, featuring podcast downloads from celebrity trainers designed to maximize your workout

The perfect fitness solution

Designed for everyone

You can select the workout program that suits you the best

2. Customers Problems & solutionsProblems

Lack of motivation

Problem of getting bored fast

Lack of sports knowledge

Lower price than a real coach (≈ USD 10)

Lack of time

Solutions

Adapted workout programs Exemples:

Fun for teenagers: iTeen Train Bodybuilders: Sculpt and Strenght Relaxation

Diversity: 2 to 5 different workout programs

Program personalised according to your level & advice

Easy access and easy to use : easy use of technology (Internet & MP3)

2. Suppliers and partners’ problems & solutions

Problems

Find customers at the same place at the same time & with the same level

Availabily of the coach Repetition

Physical accomodation (material and place)

Solutions

We can have the same number of customers (or even more) all over the world

Any time, ubiquity

Workout program recorded only once every X weeks

Not the coach’s business

2. Owner’s problems & solutions

Problems Accomodation to

find material

maintenance find and attract

customers find efficient

coaches, face turnover

Solutions No physical

problems Customers can be

found much easier, all over the world

3. Customers groups served Universal target Everyone willing to make sports, to get back in

shape, lose weight etc. Programs designed to special occasions (ex.:

wedding)

Then a personalised workout program

4. Revenue sources

Sales of workout programs Sales of music Sales of Package Sales of gift certificate

No advertsing

Costs, Sustainability and Conditions of growth Website maintenance Communication Record of new program Coaches’ commissions

Very low compared to a real sports club business Few employees needed to train the same number of

customers or even more

Seems to be sustainable Conditions of growth:

Give the customers feedback in any way about their progress Frequent renewal and Update of the workout programs Enter more niches and develop more personalised packages